2. My name is Damon Neal. I was born in Peru
Indiana, and raised in Wabash Indiana. I
believe that being lazy gets you nowhere.
When the economy was horrible both of my
parents worked 2 jobs. This taught me that
there is no excuse to not be successful. You
just have to work harder than normal if times
are tough. If i'm not trying to be the best I
can. Then I feel like I am letting them down. A
long term goal of mine is to one day be
financially independent.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Advertising and Promotions
Manager
• Marketing research analyst and
specialist
• Search Marketing Strategist
HERO - If you aren’t working to not
only better yourself, but to better
other people. Then you are wasting
time.
Marketing Analyst for Digital Marketing
4. • DEMOGRAPHICS: Males and
Females ages 18-25 primarily.
The national survey on drug use
and health sates that in 2017
the adults ages 18-25 suffered
from depression and anxiety the
most. It is almost double that of
the next highest age group of
26-49 years old.
• PSYCHOGRAPHICS: The
audience must be interested in
learning about anxiety and
depression. They will also have
to be interested in wanting to be
better.
• IDEAL AUDIENCE MEMBERS:
David Goggins.
• Tesla, Elon Musk
• Gary Vaynerchuck.
TARGET
AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣ Within the first 4 months of graduating. I will
use the skills and knowledge I acquire in and
outside of school to have a job I am proud of.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣ In the next 5-10 years. I want to have my own
business. This doesn’t have to be a marketing
business. But I will use my marketing
experience to grow the business.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣ In the next 15-20 years I would like to be
financially independent. With my business and
other investments I make I will be able to live
off of the income.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing 80%
Microsoft Office 75%
Teamwork 75%
Dependability 90%
SOFTHARD
Web Page Creation 10%
Data Analysis Software 20%
Speaking 70%
Complex Problem Solving 70%
SOFTHARD
7. I help people feel better about themselves
by helping achieve goals.
PROMISE
8. CREDENTIALS
Work Experience:
• I have worked multiple jobs in multiple
fields. From a bag boy in a grocery store
to a Master Monomer Fill Technician.
Education:
• High School Diploma Northfield Jr/Sr
Highschool.
• Digital Marketing Bachelors Degree Full Sail
Leadership Roles:
• In every job I have had there was a team
atmosphere. Which means without
everyone doing their part nothing got
done. I took it upon myself to motivate
and help out people who might be absent
physically as well as mentally.
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Damon Neal
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Medical Device
• Marketing
Education:
• Highschool
• Some College
Leadership Experience:
• Taking it upon myself at work to lead a team
enviroment.
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. BRAND POSITION
For people who want to improve lives, I provide
hard work and dedication because I don’t care
about making money I care about helping people.
11. NETWORKING &
MARKETING
Industry Events & Organizations
• Comic Con
‣ San Diego California July 22-25
• Indiana Pop Con
‣ Indiana Convention Center July 9-11
• E3
‣ Los Angeles California, June 15-17
Digital Marketing
• The content I will make will include things like motivational
speeches, guides, jokes, and more.
• Using social media will be huge. Youtube, Instagram, and
Twitter primarily. This will allow people the ability to view
content without having to use a credit card.
• By adding links to social media that takes you to the website.
Putting out a fraction of the content on social media will make
people want to see the whole thing. This will drive people to
the website.
Picture of You
Goes Here
12. PROFESSIONAL DEVELOPMENT
Mentor
• My future mentor must have the desire to always be the
best he/she can. If you are the best you can be you will
make everyone else’s life better as well. 2021
Formal Education
• Northfield Jr/Sr high school. Full Sail University Digital
Marketing Program.
Technical Skills
• Use Udemy to learn about digital marketing, November/
December 2020
• Use Udemy to learn how to make websites. January/
February 2021.
• Read books on consumer habits, and marketing March
2021
Soft Skills
• Healthier life style to avoid injury or illness, 2020-Death
• Practice ad lib. For example jokes or rapping to
increase mental draw quickness. 2020-Death
• Just be more open to meeting people to help get out of
my bubble faster. 2020-Death
13. Damon Neal
You know 40 million adults in the US have some
kind of anxiety disorder? This can make life seem
very dull. I want to brighten peoples lives. It isn’t as widely known as I would
like that other things besides medication may help with anxiety. It is proven
that some simple things like exercise, taking supplements, or even just
laughing can help.
“
Picture of You
Goes Here
14. REFERENCES
Summary Report for: 15-1199.10 - Search Marketing Strategists. (n.d.). Retrieved
November 02, 2020, from https://www.onetonline.org/link/summary/
15-1199.10
Why Digital Marketing is About More Than Just SEO These Days. (2019, August 30).
Retrieved November 02, 2020, from https://thenextscoop.com/digital-
marketing-more-than-seo/
Facts & Statistics. (n.d.). Retrieved November 02, 2020, from https://adaa.org/about-
adaa/press-room/facts-statistics
Major Depression. (n.d.). Retrieved November 02, 2020, from https://
www.nimh.nih.gov/health/statistics/major-depression.shtml
Family 1st! but after that, Businessman- a dude that Loves the hustle, people & the
@nyjets - @vaynermedia. Tasted wine for years online! (n.d.). Retrieved
November 02, 2020, from https://www.garyvaynerchuk.com/
David Goggins. (n.d.). Retrieved November 02, 2020, from https://davidgoggins.com/
Chalk, A. (2020, April 06). E3 2021 dates revealed, but there's still no word about the
2020 'online experience'. Retrieved November 02, 2020, from https://
www.pcgamer.com/e3-2021-dates-announced-but-theres-still-no-word-about-
the-2020-online-experience/
Indy PopCon. (n.d.). Retrieved November 02, 2020, from https://
www.downtownindy.org/events/10021/indy-popcon/
Con Front Page. (2020, October 19). Retrieved November 02, 2020, from https://
www.comic-con.org/cci
Jennings, K. (2018, August 28). 16 Simple Ways to Relieve Stress and Anxiety.
Retrieved November 02, 2020, from https://www.healthline.com/nutrition/16-
ways-relieve-stress-anxiety
