Understand issues relevant to design for advertising

1. Understand issues relevant
to design for advertising

2. Types of advertising
On screen advertising e.g.
Web.
Animation
Television
Cinema
LCD
Plasma
Hand-held device
Print
Internet
Books
Magazines
Design
Movie trailers
Outdoor
Bus
Illustration
Packaging
Radio ads
Hoarding
Logos
Material
Corporate colours
Look and feel

3. Online advertising
Online advertising is a form of marketing and advertising that uses the internet to
send out promotional adverts to customers. This allows advertisers to deliver
adverts straight to the customers e.g. if you go online for shopping, adverts will
pop up advertising similar products to what you have bought.

4. Print advertising
Print advertising is a form of advertising that actually uses printed media, this are
things such as newspapers, magazines, books etc. Print advertising is used to
reach out to customers, companies, businesses to promote whatever they are
designed to promote.

5. Guerrilla advertising
Guerrilla is an advertisement strategy in which local companies and businesses
that don’t want to spend money on advertising, promote their products or services
in an unconventional way e.g. they would stick their logos or business posters on
lamp posts or doing flash mobs etc.

6. Broadcast advertising
Broadcast advertising is radio and television commercials, broadcast advertising is
designed so that it reaches out to a wide range audience. It is also known as mass
marketing because it can reach out to a worldwide audience.

7. Outdoor advertising
Outdoor advertising is anything all the way from billboards, bench buses, interiors
and exteriors of buses to publicize company products.

8. Product Placement advertising
Product placement is where companies that manufactures goods such as sony,
would pay film companies to have only their product used in the film. For example
sony could pay a film company so that only their PS4 game console is used in the
film.

9. Mobile advertising
Mobile advertising is a method of advertising that appears on mobile devices such
as smartphones, tablets or PDAs that have wireless connections. The adverts can
be sent through texts to the person or can appear as banners on websites when
you go on the website through your phone.

10. Packaging advertising
Packaging advertising is advertising through putting packaging on a product to
advertise it. This advertising shows the company name, product name etc, to
advertise the company in shops and places where customers shop.

11. Design Contexts - What is needed to make an
advert?
1. Company details.
2. What am I advertising?
3. Logo?
4. Previous adverts?
5. Target market- what audience?
6. Certain style for the company adverts?
7. Budget.

12. Constraints in advertising
1. In advertising you must stay within the law and follow rules that laws set out as for
advertising. Some products cannot be advertised at all as they can be inappropriate or illegal
etc. Laws also lay out rules where advertisers cannot lie about the product they are
promoting or say untrue things about other products.
2. You need to make sure that money isn’t a problem, if a company has a limited budget for
their advertisement then they should opt out of expensive tv adverts and should decide to do
a possible guerrilla advert if they can only afford that.
3. Adverts need to follow ethical rules as well as some viewers that see an advert might find it
extremely distressful or upsetting. For example the RSPCA can make highly upsetting
adverts about animal cruelty so they have to explain as to why they have made the advert
like that. Also some viewers may be underage to see certain products advertised. For
example Cigarettes can’t be advertised on TV because children could end up seeing them on
TV and think that they are a good thing to have which they aren’t as they affect your health.