Mobile smartphones have become the dominant way to reach consumers and participate in market research. Over half the world's population now owns smartphones, which provide access to emerging markets and allow for representative sampling across demographics. Dalia Research is an expert in mobile surveys and profiling of smartphone users, with the largest global network for collecting consumer insights from over 80 countries. They have tools for high-quality, high-volume data collection through mobile apps and websites.

1. Access a new dimension of consumer and market insights

2. The future of market research is mobile. Here’s why:
Source: Ericsson Mobility Report 2015, Consumer Barometer, eMarketer, GSMA - The Mobile Economy, Deloitte
“Smartphone users make up over half the world’s population. They should be included in every research study.”
0%
25%
50%
75%
100%
SouthKorea
Sweden
Spain
Denmark
Norway
UnitedKingdom
Luxembourg
Iceland
Australia
Ireland
Netherlands
Israel
Switzerland
NewZealand
Canada
Finland
UnitedStates
Austria
Italy
Germany
Slovakia
France
Japan
Portugal
Slovenia
CzechRepublic
Estonia
Greece
Poland
Belgium
Mexico
Turkey
Hungary
Chile
2. Smartphones enable representative sampling
penetration rates among OECD countries
50% threshold
0,7 0,9
2,8
3,7
0
1
2
3
4
2015 2020
OECD Emerging Economies
3. Smartphones provide access to emerging markets
billion smartphone users
Billions
0
200
400
600
800
1000
1200
1400
1996 2006
Millions
Smartphones Feature Phones Personal Computers
1. Smartphones are the best way to reach people
global shipments by category
2015
4. Smartphones dominate the lives of people younger than 55
% reporting use by hour of the day, over a week
16-34
35-54
55+
20
40
60
21:00
18:00
12:00
06:00
09:00
03:00
00:00
15:00

3. Dalia gives you unprecedented access to mobile respondents
*Winner of the 2015 IIeX Competition for the "most
innovative startup in Europe" in the market research and
consumer insights space.
Winner
Our award winning* real-time
profiling and quality algorithms
guarantee exceptional
precision and accuracy.
We’ve built the world's largest
network of mobile
respondents – just for you.
Dive into a new world
of consumer and
market insights.
30k+
Mobile apps and websites
across the world
1m+
Unique requests per day
85%
Max response rate

4. Brazil Indonesia South Korea United Kingdom
China Italy Spain United States
France Japan Taiwan Vietnam
Germany Malaysia Thailand
India Mexico Turkey
We cover over 80 countries worldwide … and are still growing!
Top-performers Up to 100k interviews per week
Very high-volume Up to 50k interviews per week
High-volume Up to 20k interviews per week
Medium-volume Up to 5k interviews per week
Currently no coverage

5. Dalia’s global panel: key performance statistics
1% 2%
31%
66%
Mobile OS split
57%
43%
Gender split
26%
29%
24%
14%
7%
14-19 20-29 30-39 40-49 50+
Distribution by age groups
Profile depth
Android iOS
Windows Blackberry
Female Male
13%
28%
42%
17% 1-10 profile data points
11-50 profile data points
51-100 profile data points
100+ profile data points
Share of “fresh” respondents
93%
7%
users who have not completed
a survey in the past month
users who have completed a
survey in the past month

6. Case Study: investigating emerging health risks in China
Heat-Map of Sample Distribution
Country: China. Geographically representative spread. Device type: Smartphone and tablet. Format: device-agnostic. LOI: 6 minutes.
“If you want to reach people at scale in emerging economies, smartphones are the only viable option!”
Presentation at ESOMAR Asia Pacific 2015
4%
14%
4%
10%
5%
2%
5%
1%
4%
1%
Diabetes Hypertension High blood sugar Abnormal
cholesterol level
Cardiovascular
disease
Male Female
In China, men are 3-4 times more likely to suffer
from major illnesses than women
Base: all interviews (5544)
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12:00 AM 4:00 AM 8:00 AM 12:00 PM 4:00 PM 8:00 PM 12:00 AM
Distribution of completion times
during one day by age groups
14 -19 20 - 29 30 - 39 40 - 49 50+

7. Over 100 million questions answered for:

8. Fast and easy setup for all types of data collection
1. Get in touch with our experienced project managers to
discuss your research requirements
2. Choose the integration that best fits your needs: from real-
time API-based attribution to full-service data collection
3. Explore a new world of insights!

9. Dalia Research GmbH
Skalitzer Str. 100
10997 Berlin, Germany
+49(0) 30 609 845 340
contact@daliaresearch.com
www.daliaresearch.com
Katharina Legge
Head of Mobile Sampling
katharina@daliaresearch.com
+49(0) 30 609 845 343
Set up your first project with Dalia today!
Access a new dimension of
consumer and market insights