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A first: Majority of U.S. adults now own a smartphone


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A first: Majority of U.S. adults now own a smartphone

  1. 1. ECONOMIC SNAPSHOT | MOBILE PHONES A first: Majority of U.S. adults now own a smartphone For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind. Here’s a look at the growth: 35% 48% 17% 46% 41% 12% 56% 35% 9% Smartphone Other cellphone No cellphone May 2011 February 2012 May 2013 Changes in smartphone ownership, 2011–13 Percentage of all U.S. adults who own … Samsung leads the pack Smartphone ownership by income/age Annual global shipments of smartphones grew by more than 40 percent last year, and Samsung accounted for a quarter of them, according to Strategy Analytics. Overall global shipments Top makers 700.1 25.2% 21.3 40.3 8.6 4.6 490.5 In millions of units Market share for new shipments, 2012 2012 Samsung Nokia Apple Others ZTE 2011 SOURCES: BBC; McClatchy-TribuneSOURCE: Pew Research Center SOURCE: Pew Research Center SOURCE: Pew Research Center SOURCE: Pew Research Center 15% 20% 28% 10% 19% 25% 10% 6% 4% 2% 2% 1% May 2011 Feb. 2012 May 2013 iPhone Android Blackberry Windows Cell owner platform choices Percentage of U.S. cellphone owners who say their phone is … Smartphone ownership by demographic group Every major demographic group experienced significant year-to-year growth in smartphone ownership between 2012 and 2013, although seniors — defined as those 65 and older — continue to exhibit relatively low adoption levels compared with other demographic groups. Percentage within each group who own a smartphone Men Women 18-24 25-34 35-44 45-54 55-64 65+ White Black Hispanic 59% 53% 79% 81% 69% 55% 39% 18% 53% 64% 60% Gender Age Ethnicity 77% 47% 22% 8% 81% 68% 40% 21% 90% 87% 72% 43% Less than $30,000 $30,000-$74,999 $75,000+ 65+50-6430-4918-29 The bottom line Adam Vital, AT&T vice president/ general manager, North Texas Aaron W. Smith, senior researcher, Pew Research Center’s Internet & American Life Project Jim Rossman, The Dallas Morning News “Today, people want to be connected to what’s important to them wherever they are, whether it’s to share photos and experiences with friends, check the news of the day or to find the closest restaurant. That’s why the popularity of the smartphone — and the tablet — continues to skyrocket. We’re in a mobile revolution. People want to be untethered and enjoy the freedom that mobile technology provides.” “The research shows seniors are still slow to adopt smartphones — only 18 percent have one — but I hear from plenty of seniors who are anxious to learn about technology. Their questions show they don’t want to be left behind, and they’re also ready to show their grandchildren what they know.” “In less than a decade, smartphones have become the information appliance of choice for a substantial majority of Americans. And while users welcome the convenience and connectivity, they also worry about the downsides of hyper-connectedness — from new distractions and interruptions, to new difficulties escaping the demands of the workplace.” By MICHAEL HOGUE Staff Artist