This document discusses print advertising, which appears in magazines, newspapers, and other publications. Print ads target wide audiences across editorial categories like news, entertainment, fashion, and sports. The language is informal with short sentences and colorful, flashy images to grab attention. A wide variety of products and services use print advertising, including cars, beauty products, appliances, telecommunications, and entertainment. One brand discussed was very successful through its large number of print and television advertisements featuring flashy ads with its iconic blue mascot characters.

2. THE CHARACTERISTICS:
• This type of
advertising is present
in magazines,
newspapers, comics,
and anothers.

3. Almost always shown according to their specific
characteristics in its editorial line major public
• Story
• General interest
• Men
• Women
• Celebrity fashion
• Juvenile children
• Comics
• Sports

4. The language normally used is informal and holds
the attention, containing short, concise
sentences.
In addition, this type of advertising uses colorful
and flashier images.

5. WHO IS IT AIMED AT?
Print ads serve for dissemination of jobs,
products, but can also serve to gossip,
political issues, dissemination of ideas,
entertainment and more.

6. WHAT KIND OF PRODUCT IS USUALLY MADE
ADVERTISE?
Cars, jewelry, beauty products, appliances,
telephone companies, Internet applications,
private TV channels, among countless others.

7. This brand was very successful due to its
large number of advertisements, present in this
case not only in magazines but also on
television.
Its main feature in ads is extremely be
flashy because of their pets (the blues faces
"smurfs").