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SOCIAL snapshot
2016/ 2017 Social media reach +retention study
Social relations
FACEBOOK FOCUS: DIAMOND FRINGE
As seen in Neiman
Marcus’s 2017
Summer
book.
L o o k a t t h e n u m b e r s b y t h e g o l d e n a r r o w
CUSTOM FB POSTS
STRONG REACH + LIKES
As seen in Neiman
Marcus’s 2017
Summer
book.
NEVER A PAID BOOST–WE DON’T NEED TO.
YOUTUBE VIDEOS
Reaching 75,000 views
#1	most	liked	post	on	
#diamondfringe (where	
anyone	in	the	world		
may	post)
Instagram	Diamond	
Petal	video
674	views
Insta Diamond	Fringe	video:	2,000+	views
The	GMI	Corporate	website	features	same	
creative	elements	that	on	social	media	for	
consistency.
Most	images	are	available	for	retail	use	and	
may	be	customized	to	duratrans and	other	
forms	of	online/offline	awareness.
www.GMIdeal.com

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