An overview of a world first: The "invisible display," a clear, modular, branded suspension jewelry display system. This is an introduction and set-up guide and best viewed with a video: www.tinyurl.com/SAKS-display The display was invented by Luxe Licensing as retained by GM Ideal Corp, owner of #DiamondFringe, an adjustable 18kt gold and diamond bracelet and choker design exclusive to Neiman Marcus. All visual and video elements were created in-house by Luxe Licensing LLC www.LuxeLicensing.com https://www.facebook.com/NewJewelryDisplay/

1. D I S P L A Y I N V E N T I O N
& T R A I N I N G P R E S E N T A T I O N
C R E A T E D B Y
©2017 Luxe Licensing LLC All Rights Reserved
E X C L U S I V E
2 0 1 7 C A S S I D Y D I A M O N D F R I N G E
T M
D I S P L A Y & M E R C H A N D I S I N G
O V E R V I E W

2. w w w . t i n y u r l . c o m / C a s s i d y D i a m o n d F r i n g e D i s p l a y
E X C L U S I V E
v i d e o s u m m a t i o n a v a i l a b l e

3. UNBOXING & set up
Your Cassidy Diamond FringeTM
Display System

4. w w w . t i n y u r l . c o m / C a s s i d y D i a m o n d F r i n g e D i s p l a y
WHAT’S IN THE BOX?

5. (c) 2017 GMI All Rights Reserved. The Invisible Display was created by Luxe Licensing LLC
CUSTOM BACKBOARD GRAPHIC
Aligned with
national advertising
Aligned with Holiday
catalog and mailers
Aligned email
campaign
Aligned with
social media

6. 9 PRE-DRILLED INSERTION HOLES
9 holes secure 7 stems of various heights and
secure 2 pegs built into 2 bust forms.
PERFECT POSITION
IT’S ALL ABOUT THAT BASE
(c) 2017 GMI All Rights Reserved. The Invisible Display was created by Luxe Licensing LLC

7. ELEGANT & EFFECTIVE
A jewelry industry first
Simple set up and easy access
The ”invisible display” allows the
Jewelry to be the star.
Nothing is blocked.
Everything is perfectly lit.
Nothing is overpowered.
Everything is suspended.
VE
(c) 2017 GMI All Rights Reserved. The Invisible Display was created by Luxe Licensing LLC

8. (c) 2017 GMI All Rights Reserved. The Invisible Display was created by Luxe Licensing LLC
STRATEGIC PLACEMENT
Today and tomorrow
Clean and aligned.
Perfectly straight.
The right consumer facing angle,
no matter where the consumer stands,
Where they stand or if they stand.
Easy C clamp on and off to set up
and sell the product
Invisible tag coming in 2018
Build in high security system

9. (2) High rise frosted busts
Built-in notches to easily drape the Diamond Fringe adjustable
necklaces from. The back of these busts offers a safety hook to
secure the necklace from falling too far forward.
(2) detachable, large C clasps for Cassidy Diamond Fringe
adjustable chokers.
(2) detachable, 3 row, small C clasps display
the designs shown. Please see merchandising grid. Be sure to attach C clasps
so that the ”arms” of the clasp and opening are facing to the back of the display.
(1) stout clear stem
(c) 2017 GMI All Rights Reserved. The Invisible Display was created by Luxe Licensing LLC
Unpacking & Assembling
Your Cassidy Diamond FringeTM
Display System
(1) detachable, 2 row, small C clasps
Displays two bracelets in the front. Please see merchandising grid.
2) Sub-mid sized clear stems
(2) mid sized clear stems
(2) tall clear stems for chokers
(1) Frosted base
(2) detachable, 3 row, small C clasps display the designs shown. Please
see merchandising grid.
NOTE: 2 sets of all stems and C claps are included in the package in the
event of lose or damage.

10. FACEBOOK stats soaring
www.facebook.com/diamondfringe
FACEBOOK:
361% GROWTH IN FAN BASE WITHIN 60 DAYS
STRONG DAILY RETENTION
75,000 VIDEO VIEWS IN 16 HOURS
INSTAGRAM:
#DIAMONDFRINGE POSTS GARNER
500-2,500 LIKES PER POST
YOU TUBE + PINTEREST:
2018
TWITTER SKEWS TOO YOUNG
AND VINE IS SOON TO CLOSE
i

11. (c) 2017 GMI All Rights Reserved. The Invisible Display was created by Luxe Licensing LLC
QUESTIONS?
Call Barbara Novak at 212.764.0222, ext 102 or email her at Barbara@GM-
Ideal.com from Mondays to Fridays from 10am to 6pm (excluding Jewish
holidays) NOTE: 2 sets of all stems and C claps are included in the package in
the event of lose or damage. If you need more, simply call or email us.

12. E X C L U S I V E
C R E A T E D B Y
T H E 2 0 1 7 C A S S I D Y D I A M O N D F R I N G E T M
N E W D I S P L A Y & M E R C H A N D I S I N G
O V E R V I E W
©2017 Luxe Licensing LLC All Rights Reserved