2. The Problem
Black People have the highest rates of
obesity in U.S
60.1% of males
78% of females
1.5x more likely than Whites to be obese
Children 30% more likely to be overweight
3. D.C.By the Numbers
# of People in D.C.= 617,996
# of Black People in D.C.= 308,998
# of overweight Black People= 214,320
88,992 Overweight Black Males
125,328 Overweight Black Females
4. Why?
Food Deserts
Community that is more than 1 mile from a large grocery
store.
9 Food Deserts in D.C.
This equals less access to fruits and vegetables.
25,956 = # of people who live in the “Deserts”
D.C. is 5th highest difficulty of finding fruits and
vegetables
7. My Plan
Healthy=Happy
Combines organizations to end obesity
Hunger Solutions D.C.,Office of Minority
Health,CDC, D.C. Central Kitchen, and Dept.
of Small and Local Business Development.
Uses a variety of social media (Twitter,
Facebook, Blog, Mobile apps and texts.)
#healthyandhappy, identify group and topic
8. My Plan cont’d
Mobile Focus
African-Americans more likely to use phones
for internet bc of no broadband.
Send more texts, access SNS, access email
Personalized Health Info
Text Alerts often for health reminders
