This document describes Nuts For Drinks, a new coated peanut snack product designed specifically to enhance the beer drinking experience. It comes in 4 flavors - banana-like with warm spices to pair with wheat beers, bold chutney flavors for lagers and pilsners, pine and citrus flavors for IPAs, and coffee and chocolate flavors for porters and stouts. The product targets craft beer drinking "hipsters" looking for new options to consume with beer. It will be placed in the beer section in 6oz and 2oz bags and boxes near beer displays to increase add-on purchases and basket size for retailers.

2. The beer category’s first innovative
snack product specifically developed
to pair with beer. Designed to
compliment the beer experience.
Nuts For Drinks is a coated peanut
snack, that combines all natural
flavors with a special baked coating
that enhances the beer experience
when consumed together.
“A BEER ENHANCMENT”
WHO
WE
ARE

3. This flavor promotes a sweeter
tropical banana-like flavor with warm
baking spices and hint of orange
peel, perfect to pair up with the
typical refreshing citrus-zesty profile
of Hefeweizen beer.
The bold chutney tropical flavors
with lingering spicy character make
it the perfect pairing to Lager and
Pilsners.
OUR
FLAVORS

4. This flavor is intended to match
different hops varieties found in several
American-style IPAs where typical
aromas of pine, citrus, resin and
tropical flavors make up the beer
profile.
This amazing flavors combination
embrace the roasted coffee-dark
chocolate and molasses-like taste,
typical of Porter and Stout beers styles.
OUR
FLAVORS

5. OUR
CUSTOMER
As craft beer consumers continue
to enter the category, these
“hipsters” are seeking new
alternatives to consume with their
favorite beers. Nuts For Drinks
provides that unique option for this
influential consumer.

6. PACKAGING
Size
6 oz. 9.5L x 5.0W x13.0H
8.5H if header is removed
2 oz. 6.5L x 4.0W x 9.0H
6.0H if header is removed
24 Units per Case
4 x 6 bag display boxes per
case

7. • Nuts For Drinks is designed to be placed in
the beer section
– Floor Display adjacent to beer displays
– Power Wings attached to warm shelf
– 6pk display boxes included on beer displays,
matching beer styles
• To become part of consumer’s buying
decision
– Add-on purchase
– Increase basket ring for retailer
PLACEMENT
STRATEGY

8. PLACEMENT
STRATEGY
6 oz. bag display in beer section

9. PLACEMENT
STRATEGY
6 oz. bag display in
beer section
6 oz. bag Power
Wing on warm shelf
6 oz. bag display
box on warm shelf

10. 6 oz. display box on Craft Display

11. PLACEMENT
STRATEGY
2 oz. display box on rack by
checkout
2 oz. display box
on beer display

12. • New, innovative product that is directly targeting
the beer consumer
– 4 unique flavors
– “Craft” image
– Beer Experience Enhancement
– Ideal for Beer Pairings
• Not your ordinary salty snack product
– Designed to be placed by beer, not on the snack food aisle
– Can be included on any beer display, matching beer stlye
• Increased transaction ring opportunity when
purchased with beer
SUMMARY

13. Let’s Get Nuts!