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How to Generate Leads

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This is part of a blog post we wrote on how to generate leads:

You can read the rest of it here:
http://www.orbitmedia.com/blog/how-to-generate-leads/

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How to Generate Leads

  1. 1. How to Generate Leads STRATEGY & BRANDING 1 • 2 • 3 • 4 • 5 • Mission, Vision, and Values Research: Audience Needs, Market Size, Competitive Analysis Position Messaging Visuals Standards WEB DESIGN CONTENT 6 • Requirements Gathering 14 • Strategy 15 Write • 7 • Keyword Research - Search Volume - Mission - Competition - Story 8 • Sitemap - Evidence 9 • Wireframes - Formatting / Links Edit 17 Content Entry • - User Friendly /Conversion 16 • - Easy to Update 10 • Moodboards - Colors, Type, Imagery • Images - Brand Alignment Design 12 Development • • Video 11 • - Responsive Mobile - Integration 13 • Testing / Final Review 18 LAUNCH ANALYTICS CONTENT (ongoing) Visitors 38 Sources • 19 • 37 • Content Marketing Strategy - Goals, Resources - “Direct” - Topics, Format, Schedule Research 21 Create • - Search 20 • - Social - Blog Content - Campaign Content 40 Conversions • - Images, Video 39 • 22 • - List Growth Curate - Customer Stories Content Proformance - CRO - Surveys, Interviews 23 • Edit C A 24 Traffic Sources B PROMOTE Campaign Data SEO SOCIAL Keyword Research 26 Guest Posting • 27 Search-savvy • PR 28 Marketing • Activity 29 • 25 • Research - Trends, People Pitch 31 Social Sharing • 32 Conversation • 30 • EMAIL Design 34 Timing • 35 Testing • 33 • 36 Awareness A PUBLISH Visitor Vi s B Consideration Follow ito rD ata C Interest Subscribe Co nv ers D Action ion Da ta LEAD! E • Delivery - Feedback - Reviews F • Loyalty - Referrals SEND

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