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Event marketing boot camp.bprs.3.19

Bootcamp for Black Public Relations Society of America NY Chapter: How to get the most out of events and trade shows in the digital age

1 of 12
Event and trade show
marketing in the digital age
innovative and practical tips for 2013


                                 Black Public Relations Society Boot Camp

                     Nancy A. Shenker, Founder/CEO, theONswitch




       © 2013 theONswitch. Do not copy, quote, or post online without written permission.
introduction & housekeeping




                                     who am I?


    © 2013 theONswitch. Do not copy, quote, or post online without written permission.
nancys@theonswitch.com




© 2013 theONswitch. Do not copy, quote, or post online without written permission.
introduction & housekeeping


       •         who are you?
       •         type of business?
       •         years in the industry?
       •         social media savvy?



    © 2013 theONswitch. Do not copy, quote, or post online without written permission.
why are we here?




    © 2013 theONswitch. Do not copy, quote, or post online without written permission.
events: what’s timeless?
 connection

 community

 celebration

 commerce




      © 2013 theONswitch. Do not copy, quote, or post online without written permission.

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Diageo Strategy Presentation made in February 2024 CAGNY
 

Event marketing boot camp.bprs.3.19

  • 1. Event and trade show marketing in the digital age innovative and practical tips for 2013 Black Public Relations Society Boot Camp Nancy A. Shenker, Founder/CEO, theONswitch © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 2. introduction & housekeeping who am I? © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 3. nancys@theonswitch.com © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 4. introduction & housekeeping • who are you? • type of business? • years in the industry? • social media savvy? © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 5. why are we here? © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 6. events: what’s timeless? connection community celebration commerce © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 7. events: what’s changed? “party of one” digital overload digital integration but… © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 8. it’s all about the experience… concept marketing & PR follow-up © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 9. some case studies get fit for prom! booth in a bag toys & tools Vogue Knitting LIVE! © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 10. predictions/trends face-to-face revival stunts easy sharing devices, apps, devices, apps…. © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 11. questions? © 2013 theONswitch. Do not copy, quote, or post online without written permission.
  • 12. contact me or friend me or follow me nancys@theonswitch.com visit me today or tomorrow! © 2013 theONswitch. Do not copy, quote, or post online without written permission.