Recruiting and engaging families in the Head Start program.

1. Creating A Valuable
Head Start Program
Recruiting and Connecting with Current and Potential
Families
Catholic Charities, Diocese of Joliet-Early Childhood Services Division
Pre-service Training August 27, 2014
Deborah Fears, Training Consultant-Presenter

2. Creating A Valuable
Head Start Program
In order to reach those most in need of Head Start
services, each Head Start grantee and delegate
agency must develop and implement a recruitment
process that is designed to actively inform all families
of the availability of services and encourage them to
apply. This process may include canvassing the local
community, use of public service announcements, and
referrals from other agencies.

3. 45 CFR 1305
•Defining the geographic recruitment area
•Developing a recruitment plan consistent with the community’s goals
•Establishing recruitment goals such as targeting un-served
populations
•Identifying specific recruitment strategies that include considerations
for linguistic diversity
•Coordinating the agency's community outreach and awareness with
other community agencies
•Determining specific strategies to recruit children who have severe
disabilities as required in 45 CFR 1308.5(f)
•Establishing collaborations with child care agencies
•Distributing flyers, brochures and other program information.
•Establishing relationships with the local education agencies (LEA)
for children who may be eligible for dual placements.
Source:
45 CFR 1305

4. Creating A
Valuable
Head Start
Program

5. Creating A Valuable
Head Start Program
As you plan your recruitment efforts, you
may want to consider the following:

6. Creating A Valuable
Head Start Program

7. Creating A Valuable
Head Start Program

8. Creating A Valuable
Head Start Program
Lead
Inspire
Energize
Empower
Influence
Support
Persuade
Coach

9. Creating A Valuable
Head Start Program
Communicate
•Listen
•Convey Messages
•Ask Questions

10. Creating A Valuable
Head Start Program

11. Creating A Valuable
Head Start Program

12. Creating A Valuable
Head Start Program

13. Creating A Valuable
Head Start Program

14. Creating A Valuable
Head Start Program

15. Customer Intimacy vs. Customer Satisfaction
Customer Intimacy vs. Customer Satisfaction
"Customer intimacy doesn't call for increasing
customer satisfaction. It requires taking
responsibility for customer results. It doesn't
impose arm's length goodwill. It requires down-in-
the-trenches solidarity, the exchange of
useful information, and the cooperative pursuit
of results."1
It says,” We Care”

16. Differentiation
Differentiation Strategy Defined
With the enormous competition markets today are
driven by choice - your targeted customers have too
many choices, all of which can be fulfilled instantly.
Choosing among multiple options is always based on
differences, implicit or explicit, so you ought to
differentiate in order to give the customer a reason to
chose your product or service. Thus, "differentiation is
one of the most important strategic and tactical
activities in which companies must constantly engage. It
is not discretionary".

17. Differentiation

19. Creating A Valuable
Head Start Program
Why Should You Ask Searching Questions?
Searching questions can help you discover new opportunities,
uncover the roots of a problem, and find creative solutions to
it. Open your mind to what is possible.
Ask open-ended questions that elicit a wide rage of
answers:
•'Why' questions to discover the roots of the problem
•'How' questions to discover different routes to
significant improvement.

20. Creating A Valuable
Head Start Program