1. Created for Catalyst Marketing Group by Cyn Langston, Smart Solutions
Strategy Overview
What is your reason for going Social
Increased sales? Increased awareness? Loyalty and retention?
Select a success metric
How are you going to determine whether social is adding value?
What are your key performance indicators for assessing social strategy effectiveness?
Assess current Social presence
Where is your audience in the social sphere? This is where you need to be too. If you’re not already there, create social channels.
Are your assets up to date?
Is your messaging up to date?
What is your internal social policy? Will your employees be leveraged to amplify your message?
Create an identity
Regardless of your product, how will your organization appeal to the heart of your audience?
What are you about? What’s your value proposition?
Be human, even if you choose to automate. People like authentic responses.
Create channel specific strategies
After you know where you want to be, and how you will measure success, create channel specific plans.
Each plan should stand on its own—you should have a defensible rationale for participating in each.
Deploy, measure, adjust
Give your plan time to work. Measure results. Make adjustments, and repeat—watch, measure, adjust.
2. Created for Catalyst Marketing Group by Cyn Langston, Smart Solutions
Social Media Checklist (setup)
CMG will conduct an initial Social Media assessment of your Social Media presence to identify opportunities for
expanding your social reach. If there is not an existing presence, we can work with you to create a profile or
page upon request.
Twitter LinkedIn Blogging Google+ YouTube Facebook
Create
company profile
Create
channel images
and copy, per
approved
company
branding policy
Follow industry
thought leaders, or
work with you to
create a list
Establish
agreed upon
metrics
Create
company page
Create
channel images
and copy, per
approved
company
branding policy
Follow
companies you
do business with
Establish
agreed upon
metrics
Create
editorial
calendar
Target
strategic
keywords
Create
company page
Create
channel images
and copy, per
approved
company
branding policy
Create circles
of people based
around different
specialties,
interests, etc.
Establish
agreed upon
metrics
Create
company
channel
Create
channel images
and copy, per
approved
company
branding policy
Establish
agreed upon
metrics
Create a
Facebook
company page
Create
channel images
and copy, per
approved
company
branding policy
Establish
agreed upon
metrics
The tables on the following pages will review recommended company activity, and how Catalyst Marketing
Group (CMG) can help as agreed upon.
3. Created for Catalyst Marketing Group by Cyn Langston, Smart Solutions
Social Media Checklist (client)
We recommend using an automation tool like HootSuite to schedule out Social engagement. You can also monitor
channels, provide timely responses to engagement, gather social analytics, and more.
Twitter LinkedIn Blogging Google+ YouTube Facebook
Tweet
multiple times
per day,
organically or
scheduled
Create and
update company
profile
Connect with
other employees
Write a minimum
of 2 blogs a week
Target strategic
keywords
Share content
1-2 times a day to
personal and
company page
Post your blog
Post new
videos
Create a
series of
video’s
Create a
Facebook
company page
Follow
Company page
Re-tweet
other’s tweets
that are relevant
and interesting
Follow back
followers (unless
they are
scams)
Use
#hashtags to
increase reach
Tweet your
blog posts,
industry related
topics, news, etc.
Follow your
company
Follow
companies you
do business with
Endorse the
skills/expertise of
others
Join groups or
create a group of
your own and
share your blog
posts
Share content on
other social channels
Use compelling
CTA’s to solicit the
desired action
(increased leads,
sales, etc)
Create circles
of people based
around different
specialties,
interests, etc.
Set your posts
to “Public” to
reach the most
users
Host a
Goolge+ Hangout
session from time
to time to engage
about your area
of expertise
Host a
webinar
Follow
other YouTube
channels in
your industry
Post status
updates daily
(you can
schedule posts, or
post organically)
Ask for
feedback,
reposts, or sharing
Share original
blogs or curated
blog content
Share other
industry related or
interesting posts
On the next page, we’ll look at what Catalyst Marketing Group can do for your company.
4. Created for Catalyst Marketing Group by Cyn Langston, Smart Solutions
Social Media Checklist (CMG)
This is the “maintenance” phase of your social campaign:
Twitter LinkedIn Blogging Google+ YouTube Facebook
Research
and share
curated industry
related content
Research and
share curated
content
Research and
share curated
content
Research and
share curated
content
Post
videos (as
needed)
Research and
share curated
content
Tweet
company blog
posts
Tweet
multiple times per
day, organically
or scheduled
Use
#hashtags to
increase reach
Follow
thought leaders
for curated
content
Maintain
relevant images
and brand
identity
Gather and
report on
metrics—make
changes based
on results
Maintain
relevant images
and copy on
company page
Follow
thought leaders
for curated
content
Follow your
company
Follow
companies you
do business
with
Gather and
report on
metrics—make
changes based
on results
Maintain editorial
calendar
Post company
blogs via HubSpot
(where applicable)
Target strategic
keywords
Share on all
social channels with
engaging
commentary
Use compelling
CTA’s to solicit the
desired action
(increased leads,
sales, etc)
Gather and
report on metrics—
make changes
based on results
Share
company blogs
Post your blog
Maintain
relevant images
and copy on
company page
Gather and
report on
metrics—make
changes based
on results
Share
new video
posts on other
social
channels
Gather
and report on
metrics—
make
changes
based on
results
Maintain
relevant images
and copy on
company page
Follow thought
leaders for curated
content
Follow your
company
Follow
companies you do
business with
Post content 2-
3 times daily
Gather and
report on metrics—
make changes
based on results