Laurence Rothman, Senior ExactTarget Strategist at Crown shares welcome email best practices and provides a solution for ExactTarget and hybris customers.

2. Create a Richer Experience &
Drive Conversions with Crown's
ExactTarget-Hybris Connector
Presented by Crown Partners

3. • Out of the box, hybris includes a
default welcome email template
that can’t be modified or
updated by marketers without
learning hybris.
• With Crown’s ExactTarget-hybris
Connector, ExactTarget users
can create custom welcome
email templates in ExactTarget
and personalize them based on
subscriber attributes.
What Is The Connector?

4. • Highly read and acted upon
• Drive customer engagement
• Fuel ongoing loyalty
Why Worry About Welcome?

5. • Customization
• Personalization
• Integration
• Analytics
How The Connector Helps

6. • Simplicity
• Installs your needed assets
• 8 Easy steps
The Connector Itself

7. • Set the tone for your program
and what subscribers can
expect by signing up for it.
Best Practices For Welcome

8. • Ask new subscribers to update
or complete message
preferences in the welcome
email
• Ask for preferences and gather
additional insights, then
leverage and market to your
data
Best Practices For Welcome

9. • Include a first purchase
incentive discount to new email
subscribers
• Make sure that offer is EASY to
redeem
Best Practices For Welcome

10. • A/B Test
• Timing
• Offer versus no offer
Best Practices For Welcome

11. - John Ruskin
“What we think or what we
know or what we believe is, in
the end, of little consequence,
The only consequence is what
we do”