A website is only as successful as the amount of leads, new business, and opportunities it generates. But how do you ensure your website consistently turns visitors into subscribers, clients, and customers? In this presentation, you’ll learn why most websites fall short and what to do about it, what every successful website needs to include, how to naturally guide visitors to take action, and where the best places are for a call to action. You’ll also discover simple tricks to elevate your professionalism, build trust, and strategies to skyrocket website conversions.

3. 1
Identify And Prioritize
Conversion Goals

4. 2
Create A Clear Path
To Conversion

5. 3
Set Up Systems To
Test, Track, And Refine

6. Building A
New Website

7. Improving An
Existing Website

9. Five Ways To Skyrocket
Conversions
Improve
Content
Simplify
Design
Provoke
Action
Reduce
Friction
Mitigate
Risk

10. Improve
Content
1. Clear Value Proposition
2. Jargon-Free Language
3. Strong Headlines
4. Benefits Over Features
5. Publish New Content

11. Simplify
Design
1. Streamline Navigation
2. Remove Distractions
3. Relevant Imagery
4. One Call To Action
5. One “Action” Color

12. Provoke
Action
1. Call To Action Position
2. Offer A Sample
3. Provide Incentives
4. Customer-Centric
5. Scarcity And Demand

13. Reduce
Friction
1. Increase Site Speed
2. Simplify Options
3. Multiple Ways To Pay
4. Reduce Requirements
5. Critical Fields Only

14. Mitigate
Risk
1. Manage Objections
2. Highlight Testimonials
3. Feature Case Studies
4. Provide A Guarantee
5. Use Badges And Icons

15. Five Ways To Skyrocket Conversions
Improve
Content
Simplify
Design
Provoke
Action
Reduce
Friction
Mitigate
Risk
Manage Objections
Highlight Testimonials
Feature Case Studies
Provide A Guarantee
Use Badges And Icons
Increase Site Speed
Simplify Options
Multiple Ways To Pay
Reduce Requirements
Critical Fields Only
Call To Action Position
Offer A Sample
Provide Incentives
Customer-Centric
Scarcity And Demand
Streamline Navigation
Remove Distractions
Relevant Imagery
One Call To Action
One “Action” Color
Clear Value Proposition
Jargon-Free Language
Strong Headlines
Benefits Over Features
Publish New Content

16. A Website Launch
Is Only The First Step
Not The Last Step

18. Identify And Prioritize
Conversion Goals
Create A Clear Path
To Conversion
Set Up Systems To
Test, Track, And Refine

20. Better Results Don’t
Always Mean Larger
Marketing Campaigns
And More Money

21. Focus On The Website
Conversion Rate

22. Small Actions Equal
Big Results

23. Jennifer Bourn
jenniferbourn.com
bourncreative.com