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How To Improve Website Conversions

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A website is only as successful as the amount of leads, new business, and opportunities it generates. But how do you ensure your website consistently turns visitors into subscribers, clients, and customers? In this presentation, you’ll learn why most websites fall short and what to do about it, what every successful website needs to include, how to naturally guide visitors to take action, and where the best places are for a call to action. You’ll also discover simple tricks to elevate your professionalism, build trust, and strategies to skyrocket website conversions.

Published in: Marketing
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How To Improve Website Conversions

  1. 1. 1 Identify And Prioritize Conversion Goals
  2. 2. 2 Create A Clear Path To Conversion
  3. 3. 3 Set Up Systems To Test, Track, And Refine
  4. 4. Building A New Website
  5. 5. Improving An Existing Website
  6. 6. Five Ways To Skyrocket Conversions Improve Content Simplify Design Provoke Action Reduce Friction Mitigate Risk
  7. 7. Improve Content 1. Clear Value Proposition 2. Jargon-Free Language 3. Strong Headlines 4. Benefits Over Features 5. Publish New Content
  8. 8. Simplify Design 1. Streamline Navigation 2. Remove Distractions 3. Relevant Imagery 4. One Call To Action 5. One “Action” Color
  9. 9. Provoke Action 1. Call To Action Position 2. Offer A Sample 3. Provide Incentives 4. Customer-Centric 5. Scarcity And Demand
  10. 10. Reduce Friction 1. Increase Site Speed 2. Simplify Options 3. Multiple Ways To Pay 4. Reduce Requirements 5. Critical Fields Only
  11. 11. Mitigate Risk 1. Manage Objections 2. Highlight Testimonials 3. Feature Case Studies 4. Provide A Guarantee 5. Use Badges And Icons
  12. 12. Five Ways To Skyrocket Conversions Improve Content Simplify Design Provoke Action Reduce Friction Mitigate Risk Manage Objections Highlight Testimonials Feature Case Studies Provide A Guarantee Use Badges And Icons Increase Site Speed Simplify Options Multiple Ways To Pay Reduce Requirements Critical Fields Only Call To Action Position Offer A Sample Provide Incentives Customer-Centric Scarcity And Demand Streamline Navigation Remove Distractions Relevant Imagery One Call To Action One “Action” Color Clear Value Proposition Jargon-Free Language Strong Headlines Benefits Over Features Publish New Content
  13. 13. A Website Launch Is Only The First Step Not The Last Step
  14. 14. Identify And Prioritize Conversion Goals Create A Clear Path To Conversion Set Up Systems To Test, Track, And Refine
  15. 15. Better Results Don’t Always Mean Larger Marketing Campaigns And More Money
  16. 16. Focus On The Website Conversion Rate
  17. 17. Small Actions Equal Big Results
  18. 18. Jennifer Bourn jenniferbourn.com bourncreative.com

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