How Crowdynews Uses AI to Gather Social Media Around News Stories
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Crowdynews is a SaaS platform founded after witnessing social media coverage of a plane crash. It aggregates and filters social media content related to news articles to provide a blended editorial and crowd perspective in real-time. The platform automates collection from sources like tweets, blogs and videos using AI/NLP. It aims to increase reader engagement for publishers by supplementing articles with social commentary. Crowdynews works with publishers and charges on a CPM basis for its services to blend social and traditional news.
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How Crowdynews Uses AI to Gather Social Media Around News Stories
- 2. Introduction EDWIN KUIPERS CO-FOUNDER & CEO email edwin@crowdynews.com twitter @vangroningen @Crowdynews
- 3. Crowdynews January 15, 2009 “@highfours: I just watched a plane crash into the hudson river in manhattan” ■ Eye witness accounts of US Airways flight 1549 crashing into the Hudson River inspired Crowdynews ■ Social has disrupted the news cycle ■ Goes viral faster than traditional news
- 4. Crowdynews
- 5. Crowdynews Explanimation ■ Fully automated ■ Starting point: AI / NLP analyzes articles and fines relevant social media content ■ Criteria adjust automatically as the story develops ■ Fall back to whitelisted content smaller articles ■ Keeps archived articles fresh by continuously showing the latest social comments
- 10. Crowdynews What’s around the bend?
- 11. Crowdynews Globally scalable from get go ■ Technically: CDN ■ Functionally: ease of use, multilingual; active in 25+ languages ■ Sales: network of agents
- 12. Crowdynews Process stages ■ Two starting points: ○ analysis article ○ whitelists ■ Collect social media messages ■ Select ■ Rank ■ Filter ■ Publish
- 14. Crowdynews Breaking Burner ■ Combines tweets, blogs, short FB posts, photos, RSS and video’s all into a single content module ■ Displays each category of content in a comprehensive social media view ■ Creates a fully-automated full- page version.
- 15. Crowdynews Amplifinder ■ Starting point: white list of experts on topic (or geo in this case) ■ Resolves all URLs tweeted by experts ■ Ranks all links by popularity on Twitter ■ Publish & circle back ■ Social Media as a starting point and ranking mechanism for Web content
- 16. Crowdynews Today ■ Social media has transformed the way people receive and understand news ■ Today’s cutting-edge stories blend the editorial perspective with the crowd perspective ■ Crowdynews is a SaaS platform that gathers and filters the most relevant social media content and posts these in real-time next to topical, popular stories
- 17. Crowdynews Business model ■ Reader expects relevant content ■ Goal for publisher: higher engagement, by ○ increasing traffic ○ longer time on site (social content = engaging) ○ more page views per visit ○ increasing interaction (likes, RT’s etc.) ■ Publisher pays Crowdynews on CPM basis ○ directly ○ through an ad; supplied by us or by publisher
- 20. Crowdynews Organization History: pioneering, small core team intrinsically motivated to innovate and to get this product on the market, ultimately (too?) flexible
- 21. Crowdynews Organization History: pioneering, small core team intrinsically motivated to innovate and to get this product on the market, ultimately (too?) flexible Now: Professionalize, processes, large team, stay innovative, listen to the market, maintain flexibility
- 22. Crowdynews Goals ■ Staying ahead of the game ■ Beating the competition ■ Innovating, don’t wait to finish things ■ Listening to the customer ■ Translating macro / market knowledge ■ Partnering, building a relationship, “we’re in this together”
- 23. Crowdynews Millennials contribute to news More people are contributing to news by taking photos and videos with their mobile devices
- 24. Crowdynews Traffic to news sites
- 25. Crowdynews Step one: soothe (later: cure) ■ We can’t replace newspapers ■ We can’t drag ‘em into Facebook ■ But: We can ‘Socialize’newspapers
- 26. Crowdynews Increase time on site etc.
- 27. Crowdynews Goals ■ Platform thinking ■ Intuitivity / ease of use / multilingual ■ Data drivenness / proof of added value / engagement
- 28. Crowdynews Phasing ■ 1. Social Media, and online news form two separate worlds ■ 2. Standing next to each other - by means of Crowdynews ■ 3. Living together - by means of Crowdynews ■ 4. Converging, further integration and interaction ■ 5. More and more part of primary processes ■ 6. Full integration, dissolving of borders, full merger ■ by means of...you’ve guessed it ;) :)