Crowdynews is a SaaS platform founded after witnessing social media coverage of a plane crash. It aggregates and filters social media content related to news articles to provide a blended editorial and crowd perspective in real-time. The platform automates collection from sources like tweets, blogs and videos using AI/NLP. It aims to increase reader engagement for publishers by supplementing articles with social commentary. Crowdynews works with publishers and charges on a CPM basis for its services to blend social and traditional news.
3. Crowdynews
January 15, 2009
“@highfours: I just watched a plane crash
into the hudson river in manhattan”
■ Eye witness accounts of US Airways flight 1549
crashing into the Hudson River inspired
Crowdynews
■ Social has disrupted the news cycle
■ Goes viral faster than traditional news
5. Crowdynews Explanimation
■ Fully automated
■ Starting point: AI / NLP analyzes
articles and fines relevant social
media content
■ Criteria adjust automatically as the
story develops
■ Fall back to whitelisted content
smaller articles
■ Keeps archived articles fresh by
continuously showing the latest
social comments
11. Crowdynews Globally scalable from get go
■ Technically: CDN
■ Functionally: ease of use, multilingual; active in 25+ languages
■ Sales: network of agents
12. Crowdynews Process stages
■ Two starting points:
○ analysis article
○ whitelists
■ Collect social media
messages
■ Select
■ Rank
■ Filter
■ Publish
14. Crowdynews Breaking Burner
■ Combines tweets, blogs, short FB
posts, photos, RSS and video’s
all into a single content module
■ Displays each category of
content in a comprehensive
social media view
■ Creates a fully-automated full-
page version.
15. Crowdynews Amplifinder
■ Starting point: white list of experts
on topic (or geo in this case)
■ Resolves all URLs tweeted by
experts
■ Ranks all links by popularity on
Twitter
■ Publish & circle back
■ Social Media as a starting point and
ranking mechanism for Web
content
16. Crowdynews Today
■ Social media has transformed the way people receive and understand news
■ Today’s cutting-edge stories blend the editorial perspective with the crowd
perspective
■ Crowdynews is a SaaS platform that gathers and filters the most relevant
social media content and posts these in real-time next to topical, popular
stories
17. Crowdynews Business model
■ Reader expects relevant content
■ Goal for publisher: higher engagement, by
○ increasing traffic
○ longer time on site (social content = engaging)
○ more page views per visit
○ increasing interaction (likes, RT’s etc.)
■ Publisher pays Crowdynews on CPM basis
○ directly
○ through an ad; supplied by us or by publisher
21. Crowdynews Organization
History: pioneering, small core team intrinsically motivated to innovate and to get
this product on the market, ultimately (too?) flexible
Now: Professionalize, processes, large team, stay innovative, listen to the market,
maintain flexibility
22. Crowdynews Goals
■ Staying ahead of the game
■ Beating the competition
■ Innovating, don’t wait to finish
things
■ Listening to the customer
■ Translating macro / market
knowledge
■ Partnering, building a relationship,
“we’re in this together”
23. Crowdynews Millennials contribute to news
More people are contributing to news by taking photos and videos with their mobile devices
27. Crowdynews Goals
■ Platform thinking
■ Intuitivity / ease of use / multilingual
■ Data drivenness / proof of added value / engagement
28. Crowdynews Phasing
■ 1. Social Media, and online news form two separate worlds
■ 2. Standing next to each other - by means of Crowdynews
■ 3. Living together - by means of Crowdynews
■ 4. Converging, further integration and interaction
■ 5. More and more part of primary processes
■ 6. Full integration, dissolving of borders, full merger
■ by means of...you’ve guessed it ;) :)