Don't get trapped in a social media – only perspective. Connect your social media to broader business goals from the beginning. If you are struggling to link your company’s social media presence to business goals, let Crowd Siren help! source: https://hbr.org/

1. Basic Social
Media
Mistakes
Companies
Still Make
NO EXCUSES!
CROWDSIREN.COM

2. Over 90% of medium and
large businesses have used
social media in their
marketing for five years or
longer.
This can lead to improved
business! How....?

3. Here are a few common
mistakes that marketers
make with social media:

4. 1. Focusing solely on social
media objectives.
Don't get trapped in a
social media – only
perspective. Connect your
social media to broader
business goals from the
beginning.

5. 2. Limiting your brand
presence to the most popular
social media channels
Success often depends on having a
specific multichannel social media
strategy. Pinterest, YouTube, and
Instagram are examples of other
platforms your brand should be
utilizing depending on your business.

6. So how do you ensure that your
social media efforts are aligned
with what matters to your
company?

7. 1. Base your social strategy on
business objectives.
2.Consider target market, social
media platforms, tools, and
metrics.
Having fake fans does nothing
for your business!

8. The main business objective
should be:
month over month growth in
your target market!

9. This will help your business:
- generate leads
- improve customer satisfaction
- raise awareness
- solicit donations
- gain volunteers
- gain event attendees

10. If you are struggling to link your
company’s social media presence
to business goals, let Crowd
Siren help!

11. For an in depth
audit and
recommendations
contact
Crowd Siren
@CROWDSIREN /CROWDSIREN
CROWDSIREN.COM
source: hbr.org