Discover the ultimate Social Media Marketing guide by Ellocent Labs. Our comprehensive resource offers expert insights and strategies to help you master the art of social media marketing. Whether you're an experienced marketer or just beginning, our guide covers everything. It includes choosing the right platforms, creating content, analyzing data, and staying updated with trends. Stay ahead in the ever-evolving world of digital marketing with Ellocent Labs' comprehensive Social Media Marketing guide. Explore proven techniques, tips, and best practices to boost your online presence and drive results. For more information, visit our website.

1. SOCIAL MEDIA
MARKETING: A
COMPLETE
GUIDE
GET STARTED

2. The first obvious reason is to understand the
main reason behind this. There is 90% of
businesses make use of these platforms to
drive more revenues for their business. But,
if your business can’t cope with the high
demand or as a single person, you don’t have
the extra time to handle all the things alone,
then, in that case, you don’t need to rush
towards this latest trend before fixing these
loopholes.
Understand the Importance
of Social Media Marketing:

3. SET BUSINESS
OBJECTIVE
1
ESTABLISH SOCIAL MEDIA
GOALS
2
CREATE ENGAGING SOCIAL
CONTENT
3
ESTABLISH METRICS AND
KPIS
4
TAKE TIME TO RESEARCH ABOUT
TARGET AUDIENCE
5
SOCIAL MEDIA
MARKETING
STRATEGY

4. The first thing you have to ask yourself is the main motto
behind your social media marketing? By keeping this question in
your mind, you can analyse which type of customer you want to
target? Do you want to build a community or want to increase
your number of dedicated followers? After analyzing the
questions, you can create effective content that can be shared
on all social platforms by taking Social Media Optimization
Services.
1. Set Business Objective

5. 2. Establish Social Media Goals
As the name suggests, the
first target is to reach out
to the customer more. It
can be achieved by
emphasizing effective
content that reflects
service and products
rather than sharing the
promotional messages.
There is always a need
to share your new launch
of products with the
customers. Due to this,
you will be successful in
attaining the most leads
and sales for the
business.
Your business will touch
the height of the sky in
success when more
people will join you and
make a purchase from
you.
The more you interact
with the users on social
platforms, the more
chances of grabbing
their attention.
INCREASE BRAND
AWARENESS
SHARING NEW
PRODUCTS
INFORMATION
REACHING OUT TO
YOUR NEW
CUSTOMERS
FOCUS ON
INCREASING THE
ENGAGEMENTS
01 02 03 04

6. 3. Create Engaging Social Content
The first way to increase
your sales by creating
awareness. For this, you
can create content that
effectively tells about
your business products,
services, and how you
will carry out all those
tasks.
Engaging content will
serve you amazing sales
revenues from a
business perspective. If
your business social
media accounts have 10k
followers but only a few
of them are active, there
is no use.
Never follow the strategy
of all eggs in one basket
if you want to achieve
success in business for a
longer time. You can’t
rely only on social media.
This type of content will
leave a great impact on
the customers. You can
share your client’s views
or feedback to your
website. Testimonials will
bring new customers to
your business.
AWARENESS
CONTENT
ENGAGEMENT
CONTENT
SUBSCRIPTION
CONTENT
PROMOTING
CONTENT
01 02 03 04

7. 4. Establish Metrics and KPIs
POST
REACH
It indicates how far
your post is
reaching the user’s
feed.
It indicates how many
people have clicked
on your post. With
this, you can analyze
the data on which
type of content drives
the maximum
audience to the
website.
It states how many
times users get
engaged with your
post or content
through like, share,
and comment.
You can easily figure
out which hash-tag
has performed well?
Which hash-tag are
more related to your
business products
and services?
CLICK ENGAGEMENT HASH-TAG
1 2 3 4

8. 5. Take Time in Researching about Target
Audience
FACEBOOK
You can see the maximum
young generation can be
easily found on this platform.
So, you can run the paid
advertisement here for your
brand.
Generation Z is the main user of
this platform to share your
content in a much effective way.
So, always emphasize the
effective use of platforms by
investing your time in
researching the audience.
INSTAGRAM
1 2

9. Contact Us
www.ellocentlabs.com
+91 749-967-7200
Plot No. C-184, 4th Floor, Industrial
Area, Phase VIIIA, Sector 75, Sahibzada
Ajit Singh Nagar, Punjab 160071, India