Bitbuu Games has thought of a solution that allows partners and itself to obtain revenues from in-app purchases and from advertising mediation in order to fully offset the costs incurred for the creation of the video game by Bitbuu Games and the advertising campaigns by the partner.
The system consists in the partner allocating an advertising budget to the game that will be used to quickly scale the ranking of the App Store through ``boost``, the latter will generate an ``Organic Uplift`` effect or a number of organic downloads as a result.
The allocation for an initial minimum number of downloads is in fact able to generate a high volume of organic traffic in the following weeks
8. Market volume
by zone, total
number of
users of mobile
games, number
of users who
spend on
mobile games
and average
monthly
expenditure
they incur.
Source: Applift, Newzoo
USERS
8
9. GAME REVENUES
I giochi su smartphone
e tablet prenderanno il
27.8% del mercato
globale dei giochi entro
il 2016.
Il Tasso di Crescita
Annuale del settore
mobile (CAGR*) è
stimato 4 volte
superiore a quello del
totale del settore giochi.
The more engaging a game is, the greater the chance
it is downloaded from quality users, that is, those
who spend a lot of time playing games, buying
products inside the app, clicking on banners and
video advertising inside the game.
• IN-APP PRODUCTS
• ADVERTISING: GAIN FROM VIEWS
AND CLICKS ON BANNERS
Game revenue are determined by
5 factors:
• QUALITY OF USERS
• NUMBER OF DOWNLOADS
• OPTIMIZATION OF
MERCHANDISING PROCESSES
9
11. MOBILE GAMESBitbuu Games develops video games for iOS
and Android, Console and Smart TV with the
magic of 3D, 2D, augmented reality and virtual
reality.
Looking to the future, every day we study
endless gaming possibilities in the name of
new technologies and unlimited fun.
THE BITBUU GAMES FACTOR
We offer our partners the opportunity to share the
results generated by a successful game.
To our partners, we offer support in the creation of
engaging advertising campaigns based on a mobile
game created ad hoc by our team of experts.
BUSINESS
PARTNERSHIP
ADVERTISING
GAMES
2D
3D
VIRTUAL REALITY
AUGMENTED REALITY
11
12. #7 REASONS
TO CHOOSE US
We are specialized in producing
7 kinds of highly profitable mobile games.
7 kinds, 7 guarantees of success.
#1 ACTION
#2 ARCADE
#3 RPG
#4 EDUCATION / FAMILY
#5 MUSIC
#6 RACING
#7 PLATFORM12
13. OUR PLUS
+ 360 ° COMPETENCE:
Team of Developers, Charts and Experts of Mobile Mktg
+ RELIABILITY
Accuracy and Respect of dead lines
+ STYLE
Keeping up with the new trends
+ INNOVATION
Research & Technological Development
+ USP
Unique Selling Proposition13
14. USP IN BRIEF
Bitbuu Games has thought of a solution that allows partners
and itself to obtain revenues from in-app purchases and from
advertising mediation in order to fully offset the costs
incurred for the creation of the video game by Bitbuu Games
and the advertising campaigns by the partner.
USP
The allocation for an initial minimum number of
downloads is in fact able to generate a high volume of
organic traffic in the following weeks
ADVERTISING INVESTMENT
REALIZATION OF THE GAME
COMPENSATION OF
CORPORATE COSTS
* Depending on the advertising budget made available by the client company and the chosen state.
The system consists in the partner allocating an
advertising budget to the game that will be used to
quickly scale the ranking of the App Store through
``boost``, the latter will generate an ``Organic
Uplift`` effect or a number of organic downloads as a
result.
14
MONETIZATION
15. CAMPAIGN OF COMUNICATION
The extremely positive experience that the user will have in the
game will ensure that the latter will associate positive emotions
with your brand. The profit for the company will not only be
linked to the USP but also to an increase in sales of the
company's products.
What Bitbuu Games can do:
TARGET ANALYSIS, GAME CONCEPT, DESIGN, SOFTWARE
DEVELOPMENT
DATABASE USERS REGISTERED IN THE GAME
PROMOTION OF THE GAME THROUGH SOCIAL NETWORK
ANALYSIS RESULTS DOWNLOAD
NEWSLETTER GAME PROMOTION
PRESS OFFICE PROMOTION GAME
BRING THE VIDEO GAME IN THE TOP APP STORES
CLASSIFICATIONS
15
LEADS GENERATION
16. REGISTERING COOKIES FOR
USERS WHO DOWNLOAD THE
GAME
Thanks to the cookie technology every user who downloads the
video game will be monitored and chased on the various partner
websites through the use of re-marketing campaigns
Example: Imagine that you have seen an advertisement of the product inside
the mobile game and have clicked the banner bringing you on the page of the
product concerned after a few minutes you change your mind abandoning the
website or video game.
What can we do if we have lost a user?
Thanks to Cookie technology (Facebook pixels for example), we will create
targeted advertising campaigns for that type of user showing exactly that
product wherever he moves outside the website or video game but especially
on social networks, this action is called re-marketing. Give an attention to
the purchase of a lost user.
In short, users who download video games allow us to record their cookies or
pixels and if they visit the website after the invitation to click on the banner
will also record the to what the user is interested once they leave the game or
the reference website (example abandon cart), a specific advertising is
proposed to go back to the point they had left.
16
17. BRAND IDENTITY AND BRAND AWARENESS WITH THE VIDEO GAME
➤ Possible Guerrilla Online
Marketing (Video games based
on the topics of your
industry.)
➤ Advertising and targeted
videos dedicated to the brand
within video games
➤ Monetary return from In-app
purchase and banner
insertion.
17
18. HOW A MONITORED VIDEOGAME WORKS
We bring the video game to the top 10 ranking of the App Stores
Google Play and iTunes
Users who play the
video game display full-
screen banners of your
promotions or services.
Your video game prepares the user
psychologically to associate pleasure
in seeing your brand in connection
with the fun. Landing on your
landing page (service / initiative)
your proposal will feel less detached
and your brand less unfamiliar.
18
19. HOW A MONITORED VIDEOGAME WORKS
What happens if users do not click on full-screen banners?
A user doesn’t click on
your banner inside the
game because he is not
interested at that
specific time? (We
will present again the
banner several times).
➤ We register users
cookies to target
them later on
➤ We will follow the user on
social networks such as
Instagram and Facebook
and on all portals that host
the advertising of google
and its partners
➤ Thanks to google analytics
and Facebook analytics we
will be able to perfect all
steps day by day.
19
20. VIDEO GAME
We decided to give you a free video games for a value of
for the launch of your initiative
20.000€
21. HOW THE GIFT WORKS
➤ No production costs
➤ No maintenance costs
➤ No marketing costs
➤ We divide a percentage of the revenue generated
by the video game through banners and purchases
in the app
The only contribution is the
advertising of a value of about
€ 10,000 * to launch the video
game and get to the top 10 in
the app stores to have 3500*
downloads a day.
* To realize the possible gains of a video game that reaches the
top 10 position ask us to illustrate to you the business plan and
our case history. The advertising investment is calculated based
on the app stores of each respective country.
22. ADVANTAGES
➤ We will show your logo at the opening
of the video game
➤ Earnings of advertising inserted in it
➤ Earning from in App purchase
➤ Visibility of full-screen banners that
create a call to action and lead to your
website.
➤ Registering users' cookies for
remarketing (see pages 18 and 19).
➤ Revolutionary strategy to launch its
own initiative on the market.
Where magazines, news magazines
(off-line and online) and news
blogs, will talk about the fact that is
used a different strategy than usual
and entertain users.
