As the president of Iowa-based CR3connect, Craig Schoenfeld is an experienced political strategist, campaign operations manager, and press spokesperson who employs innovative strategies to assist his clients in solving complicated challenges and winning campaigns. Craig Schoenfeld concurrently serves as principal and CEO of Prairie Lawn Political Consulting in Iowa and is versed in strategic planning and state legislative lobbying. Lobbying centers on deliberately convincing policymakers concerning certain policy decisions that would have a legislative impact on a certain group. Lobbyists advocate on behalf of a group of individuals or organizations to influence political decisions in ways that will benefit the interests of the parties represented. Lobbyists convince policymakers by bringing the views of the represented parties to them. If they can successfully convince a policymaker, the official may vote in the interest of the represented group. Essentially, lobbyists are advocates who represent a particular point of view on a matter of legislative interest. In their advocacy model, lobbyists must represent the interests of their clients to the very best of their ability. They must be transparent to both the officials and the party they represent. Transparency, for instance, includes presenting a detailed report regarding the issues discussed with the designated policymakers to the represented party. It is a prerequisite for a professional lobbyist to be fair and unbiased and avoid potential conflicts of interest in their profession. While state and federal regulations require professional lobbyists to disclose certain information on professional services, lobbyists must respect and keep clients' information confidential. Lobbyists must also keep abreast with pertinent professional knowledge and hone the required skill levels to guarantee competent professional services for their clients.