2. Demographics are based on factors such as gender,
psychographics, age, education,
subcultures, geographical location and lifestyle.
Demographics help organisations learn more about a
population's characteristics for many purposes - in this
case, I am using demographics for market research; to
help me produce a music video. It is important to
understand demographics when producing a product as
it helps identify the ideal consumer. Therefore, by
carrying out my audience research in depth it will allow
me to make conscious decisions that will have a
positive impact on the music video I produce.
3.
4. The following table shows the genres of music that
generally appeal or relate to the Social Demographic
Table from the last slide:
