Content marketing is becoming an increasingly important trend for ecommerce, as a survey found it received over twice as many votes as the next most important trend. As the internet is filled with more content, high-quality specialized content will be needed to stand out. Multimedia content like pictures and videos are also growing in popularity as alternatives to reading. Personalized content has around a 10% higher conversion rate than generic content, so technology to personalize content for each user is expected to see increased use.

1. STAYING UP WITH TRENDS
3 ECOMMERCE TRENDS YOU NEED TO KNOW

2. Ecommerce is becoming an increasingly
vital part of the economy, but if you
want to take advantage of it, then there
are some things you need to know
about where things are at now and
where they're going to be in the future.
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3. Content marketing is already an important part of Ecommerce, and it's only
going to become more so in the future. How much? Smart Insights, a group
focused on the development of business plans, took a survey of the most
commercially important trends among marketers, and content marketing
came in with over twice the votes of anything else at 29.6%. Proper content
marketing allows for a steady increase in the number of landing pages and
ways to attract people, which is a boon for business and also one of your
biggest problems.
THE USE OF CONTENT MARKETING1

4. People have a finite capacity for information,
and content marketing is becoming
increasingly specialized as users learn to
narrow their queries. If you aren't showing
yourself to be the expert on a narrow niche,
then you could be overtaken by a business
that's not even on your radar right now. The
internet is being filled with more and more
'stuff', so you'll have to invest in truly
high-quality content if you want to truly
take advantage of this trend.

5. Pictures, videos, games, informational
graphics, and other types of multimedia are
becoming a more popular way of spreading
content. Many people don't like reading, so
marketers have been forced to find
alternative ways of reaching these audiences.
THE GROWTH OF MULTIMEDIA2

6. For businesses, however, this means
simultaneously running written and visual
content marketing campaigns, each of which
have distinct styles and are targeted to entirely
different groups of people. That's a split in
effort that smaller businesses won't be
comfortable with, and we're expecting to see
many companies decide to stick with one or
the other instead of pursuing both.

7. Personalized content has a measurably
better conversion rate than generic content
- usually around ten percent higher on
average, depending on both the industry
and the quality of the marketing campaign.
Technology is already capable of creating
content that's unique to the person viewing
it, and in the ever-more-difficult race for
capturing attention, use of these systems is
expected to significantly increase over time.
PERSONALIZATION3

8. Personalized content has a measurably better conversion rate than generic
content - usually around ten percent higher on average, depending on both
the industry and the quality of the marketing campaign. Technology is already
capable of creating content that's unique to the person viewing it, and in the
ever-more-difficult race for capturing attention, use of these systems is
expected to significantly increase over time.
WHAT CAN WE LEARN FROM THIS?

9. For more tips on ecommerce, business, marketing, and branding
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