Webinar about Adwords and call tracking. Why does mobile analysis matter? 60% of online traffic comes from mobile, 61% of local searches result in a phone call, and 52% of all mobile ads result in a phone call. Phone calls are still regarded as the highest quality lead source, even in an online world. Convirza is a service that provides call tracking and call analytics. Acquisio marries the data to the PPC campaigns. Reporting, deep analysis and automated optimization is easy. Convirza is the first enterprise call marketing analytics and optimization platform. We combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions, and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates, and increase revenue. Convirza is growing rapidly. We recently acquired a division of CallSource and changed our name from LogMyCalls to Convirza. We are headquartered in the Silicon Slopes of Utah with a satellite office in Agoura Hills, California.

1. Energize Your Digital AdWords
Campaigns With Call Analytics
Wednesday- July 22, 2015, 1:00 EDT (10:00 PDT)
Speakers:
Gerry Routledge, Senior Sales Engineer, Acquisio
McKay Allen, Director of Content and Communications, Convirza
Link Building and Content Marketing: How They Work Together.

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3. Gerry Routledge,
Senior Sales Engineer,
Acquisio
Today’s speakers:
McKay Allen,
Director of Content and Communications,
Convirza

4. Optimizing with call tracking makes sense, but
it can be overwhelming…
• 60% of online traffic comes from mobile.
• 61% of local searches result in a phone call.
• 52% of all mobile ads result in a phone call.
Phone calls are still regarded as the highest
quality lead source, even in an online world.
Why Mobile Analysis Matters

5. Convirza & Acquisio Partnership
• Convirza provides the call tracking data
and call analytics.
• Acquisio marries the data to the PPC
campaigns in Acquisio’s platform.
• Reporting, deep analysis and automated
optimization are easy!

6. What You’ll See in Acquisio
For Session-Based Call Tracking
• Call tracking metrics available at the keyword level.
• Conversation Analytics metrics available at the
keyword level.
• All metrics aggregate up through the ad group,
campaign and account levels of Acquisio.
• Metrics appear in reporting and can be used as
source data in Campaign Automation.

7. Tracking, Analytics & PPC Data

8. Granularity is the Key

9. Integrate Call & PPC Data
View Call
Detail Reports

10. Actionable, Clickable Call Details

11. Automate Optimization
Make decisions
based on PPC, call
tracking and
analytics
simultaneously at the
keyword level.

12. Summary
• Call tracking is a vital part of the marketing mix.
• Tracking call quantity is a start, but may be
misleading.
• Tracking call quality provides valuable data.
• Manual assembly of reports and analysis is a
hardship.
• Automate as many of the processes as
possible, from data acquision, to reporting, to
optimization.

13. AdWords and Phone Calls
As you work to optimize your
PPC campaigns it is essential
to consider the role of phone
calls.

14. Data from Google and BIA Kelsey shows clearly that local
businesses need phone calls. Phone calls produce clients more
reliably than do web leads.
SMBs and local businesses
depend on phone calls,
they expect their
marketing firms to
generate phone calls, and
they expect these phone
calls to produce customers.

16. Data-Driven Campaigns
It is impossible to
accurately attribute
leads and build a
data-driven
marketing strategy
without tracking
phone calls.
Marketing efforts that do not take phone calls
into consideration are built on a weak
foundation.

17. A Complete Picture
With DNI Call
Tracking, you can
literally marry a
specific phone
number to a
specific ad, group
of ads, or your
entire spend.
You can get as granular as you want…

18. This allows you to determine which campaigns,
ad groups, and keywords are generating phone
calls.

19. Determine Lead Quality
With an advanced call tracking platform, it is also possible to
extract data from phone calls and determine lead quality.
Imagine being able to,
not just know which
campaigns, ads, and
keywords, are generating
calls, but rather, which
campaigns, ads, and
keywords are generating
GOOD calls.

20. Measure the quality of your AdWords efforts by the number of
appointments that you have generated for your clients.
Use call tracking to determine how many appointments have
been booked as a result of marketing spend.

21. This metric has an
immediate impact on the
bottom line.
How many sales or reservations
did your PPC efforts generate?

23. Optimize your current and future
AdWords Campaigns to achieve the BEST
outcome.

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Questions?
www.convirza.com