Digital CRM

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Basics of Digital CRM.

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  • Digital CRM

    1. 1. DIGITAL CRM
    2. 2. CUSTOMER RELATIONSHIP ITS ALL ABOUT INTERACTIONS • MARKETING • SALES CYCLE • CUSTOMER SERVICE • RETENTION • IMPROVEMENT
    3. 3. TRADITIONAL• STACKS OF BUSINESS CARDS• SPREADSHEETS / ROLODEXES• HISTORY OF INTERACTIONS IS LOST• STRATEGY BASED ON COMPANY PROCESSES
    4. 4. THERE ARE CHANGES...CALLS | CHAT | EMAILS | SURVEYS BLOGS | TWITTER | FACEBOOK companies control customers influence REACTIVE PROACTIVE SLOW RESPONSE INSTANT VIRAL
    5. 5. CONTENT • MAKEIT EASY FOR CUSTOMERS AND LEADS TO CONVERSE THROUGH YOUR CONTENT • CORRECT TOOL TO DISSEMINATE
    6. 6. COMMUNITY•A HUMAN’S TOUCH• COLLABORATION• ASK HELP FROM LOYAL CUSTOMERS• TRANSPARENCY
    7. 7. SOCIAL CRM TOOLSENGAGE AND MONITOR
    8. 8. RAPPORTIVE• KNOWMORE ABOUT YOUR CONTACTS• GROW YOUR NETWORK• CONTINUOUS RELATIONSHIP
    9. 9. ZOHO• KNOW SALES PIPELINE• BUILD YOUR DATABASE
    10. 10. BATCHBOOK• MANAGE YOUR CONTACTS• INTEGRATE SOCIAL NETWORKS
    11. 11. APPTIVO• MANAGE YOUR BUSINESS• MONITOR YOUR PROJECTS AND DELIVERY• LESS PAPERWORK
    12. 12. WORK ETC• MANAGE WORKFLOW• INTEGRATE PROCESSES AND EVERY CUSTOMER ENGAGEMENT
    13. 13. AND MORE....
    14. 14. MONITORING • ACTIVE LISTENING • MAKE IT PERSONAL (customer file) • SEGREGATE INTO GROUPS
    15. 15. DON’T FOCUS ON THE TECHNOLOGY IT’S ALL ABOUT CUSTOMER EXPERIENCE
    16. 16. proforamedia.com facebook.com/jammayer twitter.com/jammayerjam@mayervirtualconsulting.com

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