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Led Lighting
Strategic Business Consulting Solutions
Lead The Market With Leaders Of Strategy
Complete Manufacturing Plant Setup To Business / Market
Establishment Phases Strategic Consulting Services Under One
Roof!
The Consultants || Strategic Business Consultant
FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting
Entry To Indian Market || e-Commerce & Digital Marketing
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Led Lighting Industry : Next Boom In History of Indian Industry !
Life time Opportunity to entrepreneurs & corporates

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This is also a unique opportunity to established consumer electrical / electronics firms to
transform their brand as most recognized households brand which is yet dominated by FMCG
brands becoz of their high market parlance & domestic penetration capabilities &
characteristics.
Approx. 100 Cr Incandescent bulbs in domestic market will be replaced within few years,2
billion electric sockets will lighten by LED, approx. 2 million electrical shops & 10 million
FMCG shops have opportunity to serve market.
led Market will remain Highly volatile and dynamics will be ever changing in terms of
pricing, Margins & competition & offerings.
This is because of hybrid nature of led lighting products based on consumer behavior.The
entire led lighting business ecosystem will be hybrid & complex on micro level and
understanding this will be winning the game.
Those who will treat it as electrical goods will run on same business pattern as per electrical /
lighting Industry. Some of us may treat it as fmcg product hence strategies will based on fmcg
industry norms.
Above both conditions will not be alone helpful to achieve the corporate goals. Reason behind
this as stated above Led Lighting Industry carries hybrid & complex nature of different
industry, hence extra care & expertise is required when developing strategies.
Due to its certain feature Led Lighting carries few of FMCG industry characteristic, while in
some cases it resembles with consumer durables /IT industry.
As per basic product need, distribution & marketing & other strategic norms, Led dynamics
will be like fmcg industry becoz it will be required by every households and mass distribution
system,marketing,promotions will be required, while on manufacturing & sourcing parts, it’s
resembling with IT/ durables industry where prices will lower on regular basis, technological
up gradation will be also on regular basis hence old models will be replaced by new one in
frequent way as in mobile handset industry.

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Complete Manufacturing Plant Setup To Market Establishment Phases Strategic Consulting
Services!
This is the reason because of it’s hybrid & complex nature of led lighting products, players are
coming from different industries i.e. from core lighting industries (Philips,Osram,Surya etc.)
,From Fmcg Industries ( Eveready,Wipro etc.) & Also from other/new sectors players like
syska basically from Mobile. Reason for introduction from varied industries is that every
Industry feels that it is product of their industry and they can excel in led lighting Filed because
some of characteristic of led lighting products resembles from different industries.
This all together creates a very complex business ecosystem and risk chances improve due to
creation marketing illusions for marketers.
Hence organization have to develop ability & quality to execute their plan of both
industries i.e. fmcg & Durable or IT, Mobile etc. failing which may result in failure.
The competition will be more complex due to varied nature of competitors i.e. market players
will be form different Industry & with different expertise & nature . i.e. players will be from
traditional lighting industry like Philips,Osram etc. having technological edge or may be
entrants from FMCG sectors (i.e. Eveready) having wide distribution network across India as
their major usp (Eveready has 3.2 Million Shop penetration while Biggest Lighting firm
Philips has only 1 Million shop penetration) or strong new Local niche players offering low
prices. This entire situation will emerge a complex competitive market where all market
players from different field having different nature, expertise and with their own USP &
SPECIALTY.
Any thing may be possible in such type of unstable business environment. Any big MNC’s
may get out from industry or any Small New & Niche player may emerge as Industry
leader.It,s a business situation like driving in fog where nothing is very much clear & visibility
is very limited for decision making.

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That’s why we called this Industry as a very special in terms of micro dynamics & predicting
it’s movement is difficult to Led Manufacturers. Here, The Consultants Plays a major role by
assisting manufactures to manage their market risk by our unique micro strategic consultancy
services.
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In this situation, leading market is a difficult task. Our micro strategic consultancy helps your
organization to make it’s foundation strong develops ever performing LED Lighting business
system in ever changing highly volatile business ecosystem.
Specialized Led Lighting Quality Assurance Lab Setup & ISO 17025 Certification
From conceptualization to strategic business modelling to market entry / launching to
establishment strategies to Growth phase of your products life cycle, we manages every phases
of CDP (Consumer diffusion process) effectively to establish your brand in market.
Consulting Services Not Merely For Growth But To Establish You As Market Leader.
Complete Manufacturing Plant Setup To Business / Market Establishment Phases
Strategic Consulting Services Under One Roof!
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Dare With Us to Emerge as Market leader!
Leading Business Consultancy Services in India
OUR SIMPLE USP: DARE TO BE DIFFERENT! DARE TO MAKE U DIFFERENT TOO!
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - contact.theconsultants@gmail.com
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FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting
Entry To Indian Market || e-Commerce & Digital Marketing

5. 5
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