6. BRAND MISSION
To provide high-quality cannabis products enhancing
the enjoyment of every experience.
7. BRAND POSITIONING
Bhang is a cannabis pioneer that provides high-quality
cannabis products to adventurous customers, in a playfully-defiant
environment, with an irreverent voice,
helping them achieve a flavor-first experience to enhance their
lives.
9. PIONEERING First in the industry to standardize the cannabis chocolate
consumer experience.
FLAVOR-FIRST Perfecting and elevating the flavor experience across
all product lines.
TRUSTED Developing the standard for consistency, potency and high-
quality.
CELEBRATORY Enhancing the every-day moments of life.
COMMUNITY Building brand fans who are loyal to the brand as much
as the product.
BRAND VALUES
10. Bhang believes we can shape our own life experiences.
If you can imagine it, you can live it.
COLOR OUTSIDE THE LINES WITH BHANG
25. MICRO-DOSE
Bhang’s recommended starting dose FOR A FIRST TIME CONSUMER is a
micro-dose.
MICRO-DOSE
This is 2.5mg or less. It's called a "micro-dose" for a reason. It is small. Some
folks feel it, some folks don't. Kind of like having one beer...some feel it, some
don't. If the consumer is totally new to cannabis, this is generally considered the
industry standard as a good starting place.
26. NEW "BHANG" USER
Bhang’s recommended starting dose FOR A FIRST TIME BHANG
CHOCOLATE CONSUMER –perhaps they have tried other brand's edibles
before--is a NEW "BHANG" USER dose.
NEW "BHANG" USER
For *most* people 5mg is a good place to start with Bhang Chocolate. Just
remember, they have absolutely got to relax and wait 60-90 min before they eat
more. Trust us on this one...and remember patience is a virtue.
27. EXPERIENCED USER
Bhang’s recommended starting dose FOR A REGULAR BHANG USER --is an
EXPERIENCED USER dose.
EXPERIENCED USER
10mg is for Bhang edible pros only (they know who they are). If they are
experienced, the consumer is unlikely to be asking for guidance. But if an
experienced user asks for dosing guidance, remind them to still start slow. Eat
it and relax for 60-90 min before they decide to eat any more....again, patience is
a virtue ;)
28. DOSING RULE OF THUMB
It is most important to remind consumers that they can always add more, but
they can’t take away once they have eaten it.
