Enigeering the Word of Mouth
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Kim Fai Kok, Engineering the Word of Mouth, Truecaller M-Days 2013 Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/
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Enigeering the Word of Mouth
- 2. Engineering the Word of Mouth A Case Study from Truecaller
- 3. The Market No presence Limited presence Developed market Few markets have public phone directories available for consumers
- 4. Significantly Higher Coverage Sweden India USA India U.S. Sweden Truecaller Public directories Truecaller has significantly higher coverage than other public directories thanks to the company’s collaborative approach
- 5. Implementing the ‘Like’ button - In the right place
- 7. Make the user re-use features
- 8. Show the user what they are missing
- 9. Make the user spread the word for you!
- 10. Make the user spread the word for you!
- 12. The outcome? November = 13.555 new total likes December = 29.709 new total likes January = 37.255 new total likes
- 13. The outcome?
- 14. The outcome? November – 1323 shares through the app December – 24096 shares through the app! January – 26693 shares through the app! Active users has increased with 57.1% after implementing ‘virality pack’!