1. International

2. International
Customized

3. International
Each iPad / Tablet contains our
exclusive menu application,
available to customers for
download at App Store or Google
play (for Android based Tablets)

4. International
 Our iPad eMenu enables customers to view high-quality
mouthwatering images of your dishes and wine list.
 Including numerous advanced features like filtering dishes, icons,
languages settings, promotions, social networks etc.
 90% of our customers serve one iPad eMenu per table instead of a paper
menu without ordering option from the tablet.

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People tend to eat with their eyes. High-quality photos with delectable images
improve sales and your restaurant’s profitability.

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The iPad / Tablet eMenu will position your restaurant as hip and high-
tech, as well as enhance the dining experience for your customers.

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 Vibrant and innovative high-tech company
 Founded in 2005
 Largest, most experienced touch-screen menus company for restaurants
 More than 1,000 installations worldwide
 Distributors in the U.S., Canada, UK, Holland, Russia, Spain, Slovenia,
Portugal, Czech Republic, France, Hungary, Italy, Israel, Turkey, Chile and
Brazil.

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Soho, Tel-Aviv: “We have already seen that the average order total
per customer has increased by more than 10%.”
Yediot Ahronot newspaper, April 2012
Fine Burger, London: “ We have seen an increase in the number of items
ordered at tables featuring the eMenu screens.”
Chef Jeff Nathan – Abigael’s on Broadway: “We’ve had a very positive
response from all of our customers. Sales are amazing!”, March 2012
Buiten, Holland: “The iPad eMenu makes us unique and exclusive.”
Eilat Barcelona Tel-Aviv
Prague Santiago ShenzhenChile Santiago
Sao Paulo

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 Increase orders and your restaurant’s bottom line
 Elevate and enhance the dining experience
 Highlight unique features of your menu, i.e., the wine list
 Use as a high-profile platform for advertising

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Our management system is based on 7 years of experience in the touch
screen menus field (starting with Table side eMenus and continuing with iPad /
Tablet eMenus).
During those years eMenu International had done numerous surveys and
empirical researches to create the ultimate eMenu Algorithm.

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The eMenu Algorithm has two rules:
A. It analyses the way diners browse the eMenu (what is the first dish they
are looking at, which dishes they enlarge, which dishes they skip…).
And recognizes trends and preferences of eMenu use.
B. According to the analysis of the menu usage, the Algorithm arranges
the menu based on psychological elements and menu engineering
principles in a manner that influence the customers‘ decisions.
These capabilities lead to a dramatic up selling via eMenu.

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Background:
• Japanese chef restaurant
• Two-months pilot
• Serving one eMenu Tablet per table in the form of dessert menu / cocktails or
other selected sections in addition to paper menus.
• The restaurant was divided into two areas – with and without serving eMenu
tablet.
Results:
• At tables in which eMenu tablets were served at the 2 months pilot period, the
average per customer was higher at 6% than control tables.
• In four categories, especially desserts and cocktails categories, the average per
customer was consistently high.

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Wine List
Suitable for fine-dining restaurants without sommelier or a wine waiter.
Features a wine list only.
Bar-area Menu
This menu features cocktails and bar-food items while creating a dynamic niche
area in your restaurant. Offers the opportunity to save - one iPad / Tablet per
couple.
Connoisseur Menu
Ideal for diners well-versed in fine cuisine. Features a main menu, plus a specials
section with premium dishes, cocktails and appetizers.
Multi-purpose Menu
Premium all-encompassing selection of items with unique presentation.

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The iPad / Tablet eMenu enables
customers to narrow their
selections and focus in on specific
items, i.e., Italian or French wines.
Option to draw attention to
specific dishes with icons
such as “Recommended,”
“Vegetarian” and “Spicy.”

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Customers can enlarge the hi-res
photos of actual dishes on your menu.
Those attractive images are
accompanied by descriptors that will
whet diners’ appetites.
Select the language
preference of your customers
with a quick click. Ideal for
tourists.

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Option to draw attention to your
impressive wine offerings. Each wine is
accompanied by detailed information
about vintage, origin, dish pairing, etc.

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Exclusive to eMenu International
Our unique and advanced cloud
based intelligent information
system enables you to update the
menu easily and to control all data
and change dishes, pictures,
prices- within minutes and by using
a very simple back end system.
intelligent Cloud based management system.

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Main Features:
 Manage multi menus simultaneously
 BI module– Business Intelligence that tracks and analyzes the way customers
view the menu for up sales.
 Quick update system (within 5-10 minutes)
 Menu promotions system for up sales & cross sales
 Automatic management of multiple menus in different times or dates
 User friendly and easy to use interface
 Customized your menu look and feel
 The only one in the market that doesn’t require an active web connection

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What is the pilot program?
• We offer you to participate in a 3 months pilot
• 8 -10 iPad eMenus or Tablets
• one tablet menu per table served with regular paper menus as a special
menu for cocktails, wines, specials, deserts…
• symbolic cost
How will you benefit from the pilot program?
• Examine in reality the impact the eMenu has on customers and bottom
line
• If after 3 month sales and revenues has not increased enough, we will take
back the tablets without cancelation fees or any extra payments.
What do customers say about the pilot program?
• So far we’ve reached 95% success rate of customers that have
decided to continue and use the tablet menus after the 3 months pilot,
most of them even added additional tablets.

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Erosion and water protection: Our attractive menu covers provide
maximum protection without compromising the iPad / Tablet’s sleek
look:
Premium-quality product: The price point of iPad / Tablet eMenus is tailored to
suit each restaurant’s individual needs. We are a proven leader in producing ROI
for clients.
Reserving iPad / Tablet use for menu features only: Our case covers the
“Home” button and prevents diners from using the iPad / Tablet for other purposes.

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The iPad / Tablet eMenu:
 Brings cutting-edge technology to your venue
 Helps you place orders more quickly
 Increases your sales and profitability
 Simplifies presentation of complex menus and fine-dining menus
 Offers enhanced loyalty program featuring VIP membership and special offers
 Can be personalized with your restaurant’s theme, logo and graphics

22. International
Cornell University: “Interactive table-side touch-screen menus are
the preferred technology by customers in the hospitality industry
compared to 11 other new technologies.”
Arbitron Research: “The use of Digital Menus increases purchasing
intention of the customer – 30% testified that a picture of the dish
contribute to their decision whether to order it.”
Innovative 100!: eMenu International is listed among the Top 100
outstanding
and fast-moving start-ups worldwide.
Mobile Technology: More than 2/3 of diners (67%) are all for adding
technology to the dining experience (iPad eMenus, anyone?), and nearly one
in five restaurateurs (18%) plan to do so in the next year.

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www.actioncomputersystems.com/default.aspx
www.emenu-international.com
1(914) 834-3000