Frewen AIA KC Social Media Presentation


Published on

Architects and social media: overview and getting started.

Published in: Technology, Business
1 Comment
  • We gave this presentation about architects and social media at AIA 11 June 2009, and covered what is social media, benefits and pitfalls plus gave 7 tools to use first - twitter, linkedin, delicious, flickr, youtube, facebook, and blogs. We set up a delicious page AIAKC w/ 70-80 social media sites including many how to's. I reloaded this preso after 15 people had viewed, so add that to the total views. Please let me know on twitter @urbanverse any comments, ideas or questions you have; and we will respond. thanks for viewing!! -- cfw
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Frewen AIA KC Social Media Presentation

    1. 1. Riding the Social Media Tsunami aiakc chow&tell 11 june 2009 Cindy Frewen Wuellner, FAIA, PhD Zena Weist, EMBARQ Ramsey Mohsen, Digital Evolution
    3. 3. Content public projects housing & schools master planning In association w/ Sasaki
    4. 4. Dr. Cindy Frewen Wuellner, FAIA Frewen Architects, U of Houston, U of Kansas Zena Weist EMBARQ Senior Manager of Interactive Brand Ramsey Mohsen Digital Evolution Group, Web Consultant
    5. 5.
    6. 6. agenda <ul><li>What is social media? </li></ul><ul><li>And how is it changing the way we practice? </li></ul><ul><li>What benefits do you gain from social media? </li></ul><ul><li>What are some potential pitfalls ? </li></ul><ul><li>How do a few social media tools work ? </li></ul><ul><li>Where can you start? First steps. </li></ul><ul><li>Q & A throughout and at end of program. </li></ul>
    7. 7. riding the social media tsunami <ul><li>How social media can get your clients bragging about you --- </li></ul><ul><li>instead of you promoting your services. </li></ul>
    8. 8. phone fax email cad websites bim
    9. 9. your brand microblogging business networks social networks video social bookmarks blogging pictures From The Conversation Prism: Brian Solis New page: AIAKC
    10. 10. What can you do with social media? <ul><li>Share – broadcast, educate </li></ul><ul><li>Learn, research – real time, deep knowledge </li></ul><ul><li>Converse – social, business network </li></ul><ul><li>Community – advocate, collective action </li></ul>
    11. 11. <ul><li>Going from simple “what are you doing?” </li></ul><ul><li>to more globally-minded “what is the world up to?” </li></ul><ul><li>@ CharukesiRamadurai </li></ul>
    12. 12. Tribes
    13. 15. <ul><li>@urbanverse: RT @rosssturley: 1 in 6 architects in europe out of work, says survey - - ouch. </li></ul><ul><li>@nytonline: Architecture Review: Lose the Traffic. Keep That Times Square Grit. </li></ul>@urbanverse: diller scofidio + renfro: alice tully hall, lincoln center for the performing arts, new york
    14. 16. <ul><li>@chinaeducation: Young designer determined to improve architecture education in China's smaller cities </li></ul>
    15. 17.
    16. 18. Ramsey Mohsen Digital Evolution Group, Web Consultant
    17. 19. About me. <ul><li>Project Lead/Consultant at Digital Evolution Group </li></ul><ul><li>Blogger, Video Blogger, Former Lifecaster on Justin.TV </li></ul><ul><li>_ </li></ul><ul><li> </li></ul>[email_address] @ramseym
    18. 20. Where I work. <ul><li>9 year old e-business consultancy </li></ul><ul><li>Voted one of the best web development firms in the region (Ingram’s) </li></ul><ul><li>National and regional awards for thought leadership and results </li></ul><ul><li>Exceptional team with in-house strategy, information architecture, programming, testing, e-marketing and animation skills. </li></ul>
    19. 21. What is Social Media? <ul><li>Tools for sharing and discussing information. </li></ul><ul><li>SM vs. Social Networking? </li></ul><ul><ul><ul><ul><li>= communities w/like interests to connect </li></ul></ul></ul></ul>[email_address] @ramseym
    20. 22. Social Media isn’t replacing anything. <ul><li>SM is in the spectrum of communication. </li></ul>[email_address] @ramseym
    21. 23. The new influencers. <ul><li>Expansion from traditional media. </li></ul><ul><li>The rise of the individual. </li></ul><ul><li>Trust 2.0, peers not institutions. </li></ul>[email_address] @ramseym
    22. 24. Proliferation of influencer channels. <ul><li>We trust a stranger over any paid-for communications or advertising. </li></ul><ul><li>Blogs are a form of trusted opinion, over magazines and newspapers. </li></ul>[email_address] @ramseym
    23. 25. Demand for transparency. [email_address] @ramseym
    24. 26. Social media, more than just a fad. [email_address] @ramseym
    25. 27. … more than just a marketing tool. <ul><li>sales/lead acquisitions </li></ul><ul><li>internal knowledge development </li></ul><ul><li>customer service </li></ul><ul><li>operations </li></ul><ul><li>executive leadership & visibility </li></ul><ul><li>branding </li></ul><ul><li>product development </li></ul>[email_address] @ramseym
    26. 28. … more than just a marketing tool. <ul><li>“ Chatter Factor” </li></ul><ul><ul><li>online vs. offline translation </li></ul></ul>[email_address] @ramseym
    27. 29. Your website isn’t good enough. <ul><li>= 1 component of a larger web strategy </li></ul><ul><ul><ul><ul><li>Channels/Gateways to homebase </li></ul></ul></ul></ul><ul><li>Trust factor and credibility </li></ul><ul><li>SEO positioning </li></ul><ul><li>SM starts conversations & relationships </li></ul>[email_address] @ramseym
    28. 30.
    29. 31. Zena Weist EMBARQ Senior Manager of Interactive Brand
    30. 33. Listening <ul><li>In the beginning… </li></ul><ul><ul><li>Google Alerts (Yahoo) </li></ul></ul><ul><ul><li>Google Blog searches </li></ul></ul><ul><ul><li>BlogPulse </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Complaint boards </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><li>Later… </li></ul><ul><ul><li>Collective Intellect </li></ul></ul><ul><ul><li>All of the above </li></ul></ul><ul><ul><li>Addictomatic </li></ul></ul><ul><li>Now… </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><li>All of the above </li></ul></ul>
    31. 36. Social Media Strategies <ul><li>EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media. </li></ul><ul><li>SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers. </li></ul><ul><li>3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging. </li></ul><ul><li>4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps. </li></ul><ul><li>5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples. </li></ul><ul><li>6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth. </li></ul>
    32. 38. Content Strategy <ul><li>Short-term: Contest </li></ul><ul><ul><li>HSI focus </li></ul></ul><ul><li>Long-term: How-to Videos </li></ul><ul><ul><li>Top 10 Customer Service issues </li></ul></ul><ul><ul><ul><li>Online Outreach </li></ul></ul></ul><ul><ul><ul><li>Call Centers </li></ul></ul></ul><ul><ul><li>Continue to interact/use feedback loop </li></ul></ul>
    33. 39. First steps <ul><li>Listen & Research – (Google Alerts, Twitter search, blogs) </li></ul><ul><li>Educate yourself/team (guidelines) </li></ul><ul><li>Share – (Slideshare, flickr) </li></ul><ul><li>Hash out content strategy, then blog </li></ul>
    34. 40. People to follow (@zenaweist) <ul><li>Shel Israel - Global Neighbourhoods    @shelisrael </li></ul><ul><li>Tim Halbur – Planetizen managing editor     @halbur </li></ul><ul><li>Beth Kanter – Beth’s Blog: How Nonprofits Use SM ht tp:// @kanter </li></ul>
    35. 41. People to follow (@urbanverse) <ul><li>Su Butcher – The Architects League    @subutcher </li></ul><ul><li>Alex Steffen – Worldchanging    @worldchanging </li></ul><ul><li>Cameron Sinclair – Architecture for Humanity ht tp:// @cameronsinclair </li></ul>
    36. 42. <ul><li>AIA Kansas City </li></ul><ul><li>new Delicious webpage </li></ul><ul><li>AIAKC </li></ul><ul><li> </li></ul><ul><li>For webpage bookmarks </li></ul><ul><li>Creates common/shared knowledge </li></ul>
    37. 44. What should you do next? <ul><li>Do 15 minutes of Social Media research a day. </li></ul><ul><li>Share 1 thing a day. </li></ul><ul><li>Find people to follow that interest you. </li></ul><ul><li>Be ready to… </li></ul><ul><ul><li>Learn, learn, learn. </li></ul></ul><ul><ul><li>Let go to gain more. </li></ul></ul><ul><ul><li>Risk the unknown, plan to be flexible. </li></ul></ul>