So you have a contact form on your website, but it is not converting as well as you had hoped. Why aren't potential prospects filling out your forms and what can you do to change that?

2. So your contact form on your
economic development website is
not converting the way you had
hoped…

3. Did you know that less than 1%
of economic development
website users actually fill out a
contact form?*
Source: Atlas Advertising High Performance ED Survey

4. Here are 5 reasons why your web
visitors may be ignoring your
contact forms…

5. If your website visitors want to remain anonymous,
they will probably forego your contact form.

6. If your prospects are worried they may be added to
a “spammy” email list if they provide contact info,
you may want to rethink the content on your form
and offer page.

7. If your landing page or contact page is too generic
and not offering audience-targeted content, you
aren’t providing enough value or encouragement to
your visitors…and they may skip right over your
form.

8. Don’t overwhelm your visitors by providing too
much information to digest, they may leave before
they even consider filling out your form.

9. 80% of internet users use their smartphones for
viewing websites, making your offer page and form
mobile responsive will make it easier for contacts to
submit form information.

10. • Read more on this topic and learn what steps you can
take to help increase your prospect list
• Websites as Lead Generation Tools
• What Would Happen if Your Organization Generated
10x the Inquiries from Expanding/Relocating
Companies?
• Proactively Responding to Digital Prospects
• Community Systems’ LeadIQ