Enjoy our global celebration of some of the most exciting and inspirational CSR moments during the last 12 months.

1. TOP 10
CSR
MOMENTS
OF
2011
Where News Gets Its News

2. 1. WORLD ECONOMIC
FORUM @ DAVOS
CEOs from major companies (Novo Nordisk, Nestle,
Johnson & Johnson, Unilever, BT, etc.) introduce the...
WORKPLACE
WELLNESS
ALLIANCE
Why: Return on investment in employee health demonstrated to be
as high as $4 for every $1 spent.
Where News Gets Its News

3. 2. Corporations discover
value of supply chain
engagement
A new report by A.T. Kearney demonstrates emerging trend in increased...
SUPPLY
CHAIN
ENGAGEMENT
Why: More than 50% of large businesses and 25% of their suppliers
indicate significant savings from carbon management programs.
Where News Gets Its News

4. 3. GRI LAUNCHES FOCAL
POINT USA
GRI launches its North American operations, giving a significant boost to
CSR/Sustainability reporting among the Fortune 1000, and increasingly,
Integrated Reporting.
GLOBAL
REPORTING
INITIATIVE
Why: Non-financial reporting is on the rise with GRI uniquely
positioned to be the leader in standardization.
Where News Gets Its News

5. 4. Edelman’s Trust Barometer:
U.S. Economy Losing Trust
5,075 college-educated, upper middle class, media-savvy and politically
informed respondents from 23 countries, ages 25-64, set the bar for
trust in four sectors: Business, Government, Media and NGOs.
NON
GOVERNMENT
ORGANIZATIONS
Why: Prolonged recession, hiring at an all time low, consumer
mistrust in the market, mortgage bubble.
Where News Gets Its News

6. 5. Rebalancing Management
Education
Harvard and Wharton announce SIGNIFICANT REVAMPING of their MBA
programs, adding new required courses with an increased focus on...
ETHICS
AND
TEAMWORK
Why: According to the WSJ: “It's an unusual step away from the school's
lauded case-study method of teaching and the start of a planned overhaul
—made more urgent as the school seeks to restore a reputation tarnished
by the financial crisis.”
Where News Gets Its News

7. 6. INDIA MANDATES CSR
“SPENDING”
In a historic move the Indian government passes a bill mandating every
company meeting certain profitability standards annually...
"shall be required to spend every
year at least 2% of the company's
average net profit during the three
immediately-preceding financial
years, on CSR activities of the
company's choosing.”
Why: Corporate social responsibility increasingly a focus as corruption and
the role of business in social reform is questioned. For now, India
translates CSR as corporate philanthropy.
Where News Gets Its News

8. 7. Occupy Wall Street: Inequity
& social reform hits the street
“Occupy Wall Street is a leaderless resistance movement with people of many colors,
genders and political persuasions. The one thing we all have in common is that We Are
The 99% that will no longer tolerate the greed and corruption of the 1%.”
CAN
CAPITALISM
ADAPT?
Why: In decades, a movement gains in unseen before surges quickly
going global in strength and resilience. As CSRwire asked: CAN
CAPITALISM ADAPT?
Where News Gets Its News

9. 8. QUIRKY CSR JOB POSTING
OF THE YEAR
The National Football League (NFL) advertises job opening for a
MANAGER OF FAN STRATEGY AND CORPORATE SOCIAL
RESPONSIBILITY!
MANAGER
FAN STRATEGY
CSR
Why: While we understand the growing social consciousness reflected in
the posting, weʼd love to know from the League: Any luck with the search?
Where News Gets Its News

10. 9. CSR Sector Discovers
Value of Gamification
From EMPLOYEE ENGAGEMENT to PHILANTHROPY to CAUSE
MARKETING CAMPAIGNS, effectiveness of gamification is experimented by
marketers, human resources as well as change managers across industries.
ENGAGEMENT
PHILANTHROPY
CAUSE MARKETING
Why: With hiring at a standstill organizations must depend on innovative
ideas to keep employees productive, charged and motivated.
Where News Gets Its News

11. 10. QUALITY OF LIFE INDEXES
GAIN GROUND
The powerful OECD launches the Better Life Index
"GDP focuses economic
competition between nations,
justifying interest rates on
their sovereign bonds; GDP
obsesses politicians seeking
election and all business
leaders.”
Why: According to Hazel Henderson: “GDP tracks national output using
money flows, which its inventor Simon Kuznets warned was never intended
to measure overall progress.”
Where News Gets Its News

12. TOP 10 CSR MOMENTS
OF 2011
Gain knowledge and insight about corporate social responsibility (CSR).
Visit our CSR channel on CommPRO.biz.
Click Here to View
BROUGHT TO YOU BY
www.CSRwire.com
Follow us on Twitter: @CSRwire
www.CommPRO.biz
Follow us on Twitter: @Commprobiz

13. Contact CSRwire about our
Distribution and
Syndication Opportunities
SO WHAT ARE YOU
WAITING FOR?
LETʼS TALK HAVE IMPORTANT NEWS TO SHARE?
(802) 251-0110 (802) 251-0110 x1111
help@csrwire.com editor@csrwire.com
sales@csrwire.com
CONNECT WITH US ON
Twitter @CSRwire