BRAND SIMPLICITY

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Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.

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BRAND SIMPLICITY

  1. 1. BRANDSIMPLICITY Lunch + Learn, 11/30/11
  2. 2. We surveyed:+ United States + Saudi Arabia+ United Kingdom + India+ Germany + China+ United Arab EmiratesOur findings reveal…
  3. 3. Simplicity pays
  4. 4. Consumers will pay a premium for simplicityDepending on the industry, between 7% and 19% of people,globally, are willing to pay more for simpler experiences andinteractions. The amount varies by industries, but is significant.
  5. 5. Simplicity is a smart investmentA portfolio comprised of the publicly traded stocks of thetop 10 brands in the Global Brand Simplicity Index significantlyoutperforms both the Dow and S&P 500 over the past three years.
  6. 6. Business are leaving profits on the tableAmerican businesses stand to capture over $27B a yearSimplify and you shall receive. The health insurance industry couldstand to capture the most, more than $4.3 billion to be precise,through clearer, understandable communications.
  7. 7. Global winners + losers
  8. 8. Technology, retail and fast-food brandsdominate the Global Top 10Global Top 10 BrandsIntuitive experiences and design, both online and in-store,are notable attributes of the brands in this year’s top 10.
  9. 9. The bottom 10 global brands were seen asunder-delivering on their promises to customersGlobal Bottom 10 BrandsCar rental services and insurance cluster at the bottom ofthe brand simplicity index.
  10. 10. Click hereto view a complimentary copy of the study
  11. 11. Siegel+Gale is a global strategicbranding firm.We build world-class brands throughelegantly simple, unexpectedly freshstrategies, stories and experiences. New York Dubai Los Angeles Beijing San Francisco Shanghai London Hamburgwww.siegelgale.com to learn more

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