Cairn India - CSR Program


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Cairn India is committed to conducting its operations in a socially and environmentally responsible manner. This commitment is fundamental to the long term success and focus on creating value and making a difference where Cairn India operates through various community development initiative in Rajasthan, Gujarat, Andhra Pradesh and Sri Lanka. Corporate Social Responsibility (CSR) is therefore an integral part of Cairn India’s business strategy. Cairn India’s success is guided by the CSR vision, which is encapsulated in the 3 Rs – Respect, Relationships and Responsibility.

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  • Congrats Ritu Jhingon, Cairns

    PANIIT is pleased to seek engagement with CAIRN !

    We wish to inform you that - PanIIT [ Comprising IIT Alumni/ Students/ IITs] has several Initiatives in the Area of Nation Building.

    The Nation building arm of PanIIT was set-up after PanIIT 2006 to implement and scale self-sustainable models that enhances incomes of the underprivileged:

    - CSR

    - R & R

    PANIIT : Short /ImmediateTerm Strategy

    - Very powerful , yet simple , inexpensive and immediately implementable programmes , successfully conducted by us.

    Skill Training : Grassroots Level Income Enhancing Skill Training

    Enrepreneurship : Grassroots Level Entrepreneurship Training

    PANIIT Long Term Strategies

    Vocational Training
    Are you sure you want to  Yes  No
    Your message goes here
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Cairn India - CSR Program

  1. 1. Striding Ahead A Cairn India CSR Initiative
  2. 2. 2 I Inaugural IssueContentsIntroduction 4Strides We Took 6Defining Destinations 8Partners in Our Success 10Our Footprints 11Rajasthan and Barmer 13Cairn Enterprise Centre, Barmer 14Other Assets and Initiatives 16Transforming Lives 21Conceptualise, designed and developed by theCommunication and Design department of Cairn India Ltd.Disclaimer: The information provided in this magazinehas been gathered from actual incidents and experiences.The content is sole property of Cairn India Ltd. and mustnot be misused. To post your queries/ questions, write© Cairn India Ltd.2011
  3. 3. Striding Ahead I 3W e, at Cairn India, believe that the basis of growing economies is about sustainability, affordability,inclusiveness and sensitivity towards thecommunities in which we operate. Cairn Indiais committed to conducting its operations ina socially and environmentally responsiblemanner. This commitment is fundamental tothe long term success and focus on creatingvalue and making a difference where CairnIndia operates through various communitydevelopment initiatives. Corporate SocialResponsibility (CSR) is therefore an integralpart of Cairn India’s business strategy fromexploration to development, and production. The overwhelming support received from the various stakeholders across the operational area has been instrumental to Cairn India’s success and it is guided by the CSR vision, which is encapsulated in the 3 Rs – Respect, Relationships andResponsibility. Striding Ahead, the new CSRMagazine will be committed towards creatinga repository of best practices for communityinitiatives as a platform for knowledge sharingand enhancement in corporate responsibilityacross Cairn India’s operational areas. StridingAhead; as a magazine will focus to engulf CairnIndia’s community engagement programmes.This month we are delighted to bring to youthe inaugural issue focusing on Rajasthan & theCairn Enterprise Centre.
  4. 4. 4 I Inaugural IssueIntroductionIn 1979, Sir Bill Gammell founded Cairn commenced production in 2002. In January and the creation of value for our stakeholders Governance StructureEnergy PLC, and the company was listed 2004, following the largest oil discovery go hand-in-hand. Cairn India’s vision ofon the London Stock Exchange in 1988. by any company in India since 1985, the pioneering energy enriching lives is built Cairn India has an internal control andSir Bill Gammell became its first Chief Mangala oilfield in Rajasthan was added on the foundation of our core values of assurance framework in place which isExecutive. As the Indian oil and gas market to Cairn’s assets. In December 2006 Cairn pioneering spirit, teamwork, respect and closely regulated by the Cairn India Board.deregulated in the early 1990s, Cairn’s focus Energy PLC announced the pricing for the ownership. These are embedded in the way The Board is provided with regular updatesturned to this region, which resulted in the flotation of its Indian business, Cairn India we conduct our business and engage with on CSR performance through the Cairn Indiaacquisition of Command Petroleum Ltd. in Ltd. through the Initial Public Offering (IPO) our stakeholders. Respect for individuals Corporate Advisory Board (CAB). The review1996, an Australian-quoted company with on the Bombay Stock Exchange and the within the organisation, a healthy diversity is carried out by an independent internalan interest in South Asia. Cairn Energy PLC, National Stock Exchange of India. Currently of cultures and professional experience has department which reports to CAB.a FTSE 100 company was one of the first Cairn is operating as Cairn India Ltd., and helped Cairn to pursue its vision of being aUK companies to invest in the Indian oil and the Mangala field and other discoveries pioneer in the field of energy. Cairn has beengas sector. Ravva in the Krishna-Godavari in Rajasthan are expected to contribute successfully demonstrating its commitmentBasin was the first offshore oil and gas significantly to the energy security of India. towards the communities where it operatesfield to be developed in partnership with through responsible actions that helpONGC, Videocon and Ravva Oil, where Vision and Core Values create sustainable livelihoods. For moreCairn became operating partners from 1996, than a decade, Cairn has been undertakingworking under a Production Sharing Contract Cairn India is committed to the highest pioneering activities in the field of energy.(PSC) until 2019. This was followed by standards of Corporate Social Responsibility Through its technical expertise, Cairn hasthe Lakshmi gas field in Western India that (CSR). It is our conviction that continuous built a significant hydrocarbon resourcewas discovered in 2000, which eventually business growth, sustainable communities basein the country.Cairn India’s Vision Encapsulates Corporate Social Responsibility in 3 Rs Respect Relationships Responsibility The success of the company would not have Cairn India is operating in many areas that face People are Cairn India’s key asset and critical to the economic, social and environmental challenges. business. The entrepreneurial spirit is underpinned by been possible without the consistent support of We have a responsibility to understand these a depth of knowledge and a strong set of cultural core all stakeholders, governments, regulators and challenges, identify the potential impact of our values including integrity, social and environmental JV partners, to the local communities and the activities and, through engaging with stakeholders, responsibility, team-work and the nurturing of administration of the regions in which Cairn India look for opportunitieswhere mutual benefit is individuals. operates. secured.
  5. 5. Striding Ahead I 5Making learning interactive and participatory
  6. 6. 6 I Inaugural Issue In the year 2007, the Cairn IFC Linkage Programme wasStrides we took established under which the following three projects were initiated, viz. Enterprise Centre, Maternal Child Health Programme and Dairy Development Programme. The year 2006 marks the actualisation of a unique programme called TIE (Theatre in Education), which was taken to schools located in the rural areas of Barmer. The success of the Dairy Development Programme is evident as initially 1, 96,876 litres of milk was produced under this initiative; however today the production is close to 25,00,000 litres. The Chief Minister of Rajasthan flagged off Cairn India’s initiative towards better education; Science on Wheels (Mobile Science Van), in the year 2010.
  7. 7. Striding Ahead I 7 Regional Head-Advisory Services, IFC South Asia was quoted appreciating our initiative of Cairn Enterprise Centre : “By creating opportunities and building capacity where needs are greatest, this initiative has evolved into a model for promoting inclusive economic growth in frontier and remote regions. Cairn has set up a new benchmark towards Sustainable Corporate Responsiveness by integrating the Enterprise Centre with business needs and the needs of the local community and environment. We compliment Cairn on taking such a pro-active and professional role in standard setting and community development”, he said. Enterprise Centre was relaunched as Cairn Enterprise Centre in May 2011 and has been established as a non-profit organisation, registered under the Societies Registration Act, 1860. There was a 5 year MoU signed between CairnIn 2009, the Mobile Health Van project was launched in partnership India and Government ofwith HelpAge India in Barmer. Presently a total of three mobile health Rajasthan for carrying onvans are providing healthcare services in the remote villages of Barmer. community developmentImproved health status of the community members is success to the programmes under CEC.MHV Programme; till date approximately 92,500 people have beenbenefited through this initiative.
  8. 8. 8 I Inaugural IssueDefining destinationsOur Focus areas partnership with local authorities, NGOs and other organisations. At the national level,Cairn India is committed to stride ahead socio-economic studies and stakeholderto achieve the Millennium Development consultations identify appropriate areas forGoals (MDGs) through various community social investment, whilst plans are developedengagements. It focuses on inclusive growth through discussion at district and communityby fostering social capital through the health levels.and education initiatives and by creatingaccess to opportunities and resources through Economic Developmentthe economic development and infrastructuresupport initiatives. The initiatives add to The objective of Cairn’s initiative in economiclocal benefits generated through focused development is to create an environmentsocial investment. Cairn India’s community (and infrastructure) conducive to generatingdevelopment strategies are designed and income earning opportunities through Science on Wheels helping sustain interest of young minds at schools.implemented through consultation and optimal usage of human resources for the target communities, and to develop existence of illiteracy. The focus therefore is MSMEs (Micro, Small and Medium towards women empowerment by fostering Economic Enterprises) for assuming the role of their economic independence through skill Education Development vendors with large industries (including training and entrepreneurship development our own) coming up in the region. Gender programmes, support for capacity building, equality and women empowerment credit and market linkages. are human rights that lie at the heart of FocUs development and achievement of MDGs. Health aReas Despite the progress made, six out of ten of the world’s poorest are still women Health and well being of the communities and girls. Cairn India has recognised that where Cairn India operates, is a matter of women have not been able to participate concern which is taken up responsibly. The Health Infrastructure actively in their own emancipation due to focus is to enhance health care seeking their lack of economic independence and behaviour of communities regarding
  9. 9. Striding Ahead I 9 behaving behaving behaving Responsibly responsibly responsibly towards people towards society towards the environment oUR coRe pRinciple We develop the We seek to make a We avoid negative impacts honesty and potential of our people positive social impact in on the environment and every area that we work biodiversity integrity We foster a workplace that respects personal dignity, We respect the rights We prevent and minimise is non-discriminatory and and acknowledge the emissions to air, water provides fair rewards aspirations and concerns and land Education for women in the community of the communities in We provide a healthy, which we work We operate to minimise safe and secure working our carbon footprint Infrastructure environment Cairn India operated focused community and social development projects in support ofreproductive and child health and HIV/ healthcare services to more than 92,500 the various education initiatives, it focuses local communities in the areas surroundingAIDS prevention through health education people. Moreover, collaborative initiatives on access, equity and quality of education. its exploration, development and productionand promotion initiatives. Cairn India are driven with Panchayats to catalyse health The company recognises the importance of sites. The Company works closely withrecognises the need to complement and governance through micro level strategising appropriate infrastructure, skilled teachers, district authorities, representatives of localsupplement the government health system and planning. Cairn India empowers innovative teaching methodology and self governments and communities on localfor effective primary healthcare. Keeping in communities to take group and individual curriculum availability for the school going infrastructure improvement projects providingview the scattered habitation pattern of the action to address their health needs. children of the district. In addition to this, it much needed roads, housing and toilets forpopulation at Barmer, Rajasthan, Cairn India also believes in innovative methods to make the disadvantaged, water tanks, communitystarted mobile health van initiative to serve Education learning more interactive and participatory. halls, school buildings renovation andremote communities of Rajasthan which Programmes like Reading Room, Theatre playgrounds. It recognises the central role ofwould otherwise have little or no access Cairn India aims at enabling an environment in Education (TIE), Mobile Science Van and infrastructure in the development agenda andto healthcare services. The initiative has for children and young people to develop science playgrounds have helped bring back as a contributor to growth, poverty reductionprovided preventative, curative and diagnostic and evolve as responsible citizen. Through and sustain interest of young minds at schools. and achievement of the MDGs.
  10. 10. RaJasthan 10 I Inaugural IssuePARTNERS IN OURSUCCESS • Mobile Science Van • Skill Training Programme• International Finance • Mobile Health Van • School Library Programme Corporation • Dairy Development Programme• Government of Rajasthan • Training of Teachers (ToT) • Scholarship to Meritorious students• Government of Gujarat • Women Empowerment & Livelihood• Government of Sri Lanka Programmes • Emergency Ambulance support• Thomson Reuters • Programmes• HelpAge India • Emergency Ambulance support• Smile Foundation• Multi Commodities Exchange of India• ESAB, Kolkata• Department of Posts, GUJaRat - cb/os-2 Government of India• Room to Read India Trust • School Environment and Energy• Society to Uplift Rural Conservation Project • Scholarship to Meritorious students Economy (SURE) • Infrastructure development for schools• Agastya Foundation • Teaching learning aids for schools • Support School Teacher• DHARA Sansthan• LEPRA India GUJaRat - MiDstReaM• UNFPA (United Nations Population Fund) • Agricultural Kiosks • Mobile SMS Programme• IL&FS • Health Camps• NIIT • School Library Programme • Mobile Science Van• LiQVid • Mobile Health Van• BNKVS (Bharatiya Natya Kala Vikas Sansthan)
  11. 11. Our Footprints Striding Ahead I 11 RAJASTHAN anDhRa pRaDesh - KG onn 2003/1GUJARAT • Maternal and Child Health Project • School support Programme RaVVa • Skill training Programme • Vendor Development Programme • Water and Sanitation Programme ANDHRA PRADESH • Community Health Programme sRi lanKa • School Library Project
  12. 12. 12 I Inaugural IssueEnsuring availability of safe and surplus water
  13. 13. Striding Ahead I 13Rajasthan and BarmerRajasthan is an enigmatic state where tradition by railway with other cities of India providingand history blend with contemporary lifestyle. it with new provisions of development. TheThe Indus Valley Civilisation was present in location of Barmer, which is on the India-parts of what is now Rajasthan. The advent of Pakistan International Border, got highlightedmen in Rajasthan can claim greater antiquity intensely during the India-Pakistan warthan many other regions of India. in 1965 and 1971. The discovery of oil by Cairn India and other minerals hasIt’s a geological fact that the Aravalli range of brought Barmer into visibility. Despite newmountains located across in Rajasthan is older industrial developments it continues to bethan the Himalayas. The state is known for its a focal point for its traditional art, culture,vibrancies in its forts and palaces; dance and handicrafts, fairs and festivals. Dyeing andmusic; paintings and sculptures; theatre art hand-printing of textiles, embroidery, juteand temples. Rajasthan is the fourth highest products, woven textiles and wood-carvingin attracting tourists in India as many old are some of the unique features of Barmer.palaces and forts have been converted into Apart from the dependence on art andheritage hotels. In all, a truly blessed state of handicraft Barmer has high dependenceRajasthan is the heart of India’s rich cultural on agriculture and allied activities which isheritage. As per the census 2011, population a result of low agricultural produce due to Women empowerment byof Rajasthan state is 6.86 crore. The state has arid land, heavy dependence on monsoons, enhancing their craftsmenshiprecorded 21.44% growth in the last decade. As low rate of growth of the agriculture sector,per the provisional results of the census 2011, sharp slowdown in the manufacturingRajasthan has recorded 8th highest population sector and low per capita development our community development initiatives. an increasingly significant player in thegrowth in India. expenditure, amongst many others. Apart Corporate Social Responsibility (CSR) is energy sector, we will continue to leverage from art and handicraft, the focus is towards therefore an integral part of our business our CSR activities and partner with localBarmer district, Cairn’s operational area, is maximum utilisation of the large mineral strategy from exploration to development communities to bring them the benefitslocated in the western region of the state and deposits in the region, which is currently and production. We aim to empower our of energy development. To get an insightis part of the Great Indian Desert – Thar. The being carried out by Cairn India in a socially local communities through sustainable into what we are doing as part of our CSRtotal population of the district is approximately and environmentally responsible manner. development models, fostering inclusive activities, continue reading Striding Ahead.26 lakhs, as per Government of India Census Doing business in a sustainable manner is growth. To this end, we are working to2011. The literacy rate of the district is 57.49 fundamental to our long-term success and address local needs while partneringwith male literacy rate being 72.32 and female we are focused on creating value and making government agencies for long term nation41.03. In the year 1899, Barmer was connected a difference where we operate through building objectives. As Cairn India becomes
  14. 14. 14 I Inaugural IssueCairn Enterprise Centre, BarmerMeagre agricultural production, seasonal and expertise on business practices tomigration of youth in search of jobs, local MSMEs, supporting them to becomelack of any major industrial activity, and potential suppliers and service providerscomparatively low education levels have to different business entities/ contractorsresulted in very poor availability of skilled and other upcoming ventures in the region.and semi-skilled manpower from the local The EC also helped in the dissemination ofcommunity in Barmer. Lack of opportunities information regarding contracts, tendersto develop managerial skills also resulted in and other relevant business documents.most micro, small and medium enterprises(MSMEs) operating at low levels. These were Following were the objectives of EC duringthe major impediments for local communities its operationsand MSMEs in participating in the economic • Trade skill exposure and enhancedgrowth associated with the development employability for communities in theof the hydrocarbon discoveries in the Barmer Development Area therebyregion. Seeing the above, Cairn launched developing micro, small and mediumthe Enterprise Centre (EC) in July 2007 enterprises (MSMEs).in partnership with International Finance • Facilitating access to finance for SMEs Enhanced learning experience for the studentsCorporation (IFC) for an initial period of three and micro-entrepreneurs to establishyears to improve the economic status of the and expand businesses.people in the remote desert district • Collection and dissemination of infor- Details 2007 - 08 2008 – 09 2009 – 10 Total CEC: Impactof Barmer. mation on employment opportunities, enterprise development, government Number of people trained at the 2180 2225 2212 6617The EC commenced operations in Barmer schemes and upcoming contracts and Enterprise Centrein July 2007 and was formally inaugurated February 2008 in the premises of the Employability • 70% of the trainees were providedBarmer Industrial Training Institute (ITI) EC’s Basic Skills Programme aimed at employment opportunities at the endunder a Memorandum of Understanding imparting training in construction related of the programme • 70% of the women trained were linked Source: Cairnsigned between the Directorate of Technical trades, such as masonry, fabrication, – IFC LinkageEducation (DTE), Government of Rajasthan carpentry, electrical and plumbing, in to local exporters and contractors • 80% of the trainees started their own Programmeand Cairn India. During the first phase (2007 addition to handicrafts - the traditional Evaluation Report enterprise– 2010) the EC helped provide information skill in the area. This programme provided (2011)
  15. 15. Striding Ahead I 15Integrated CommunityDevelopment ‘hands-on’ and ‘learning-by-doing’ CEC and Government of Rajasthan to take institutionalised by creating special facilities Skill Development experience. During its operations in the first the project further for the next five years. at the CEC, within the next one year. While Soft Skill development courses, three years EC created a niche for itself in During its term the CEC will focus on cutting the welding training is being institutionalised, Professional courses, Training of the state and set up a unique Public Private edge training solutions that have an industry Cairn will begin the pilot phase of the second Trainer’s courses for ITI faculty. Partnership (PPP) model, driving business linkage, and hence, chances of greater specialised training on installation and Usage of ‘Mobile Van’ for Skill growth and establishing linkages with the employability for the students. maintenance of pumps and valves. development courses local communities. Seeing the success of the EC during the first phase; it was The CEC will have a modular approach CEC is also strengthening the existing envisaged to extend the model for another and will deliver modules that are highly programme portfolio currently offered at the five years under the aegis of a Not-for-Profit specialised and complement the existing ITI by adding the soft skill component to the Local Vendor Development organisation Cairn Enterprise Centre (CEC) training setup. Within this the CEC will begin existing ITI curriculum. These trainings will Database management of local registered under Societies Registration Act, with specialised training on welding. The include modules on basic computer literacy, vendors Capacity building & 1860 in partnership with Government of specialised training will begin by using the spoken English and basic management / training of vendors Provisions for Rajasthan. An MoU has been signed between existing facilities at ITI, Barmer and will be entrepreneurship skills. market linkage Joint certification courses with agency of repute CEC: Intervention Intervention No of Participants Ongoing Programmes at the 2007 - 2008 2008 – 2009 2009 - 2010 Cairn Enterprise Centre Welfare Initiatives Basic skills employment 844 1045 662 Dairy Development programme • Dairy Development programmes (EP) and programme Mobile Repairing training Welfare Initiatives Cairn specific employment 249 341 50 Genset Repairing training • Child & Maternal Health programmes (CEP) Intervention advanced Welding training for iti students • Life Skill programme (in Semi Skilled - 175 201 school & out of schools) General Programmes - 64 475 two Wheeler Repairing training • Education initiatives Self Employment programmes 929 540 426 spoken english course • Capacity Building and Vendor Development 158 60 398 basic computer training awareness of Panchayat Total 2180 2225 2212 Source: Cairn – IFC Linkage Programme Evaluation Report (2011)
  16. 16. 16 I Inaugural IssueA glance at ourother assets and initiativesGujarat of Open Schooling (NIOS). Gujarati or English are the usual languages of instruction. The government-run public schools lackSurat (Suvali) many facilities, but are the only option for poorer residents who cannot afford theSurat is the commercial capital of the Indian more expensive private schools. As per thestate of Gujarat. It is one of the fastest census of 2011, the literacy rate of the Suratgrowing cities in India. Schools in Surat are is 86.65%, which is considerably higher thaneither municipal schools, run by the Surat the national average of 74.04%. The maleMunicipal Corporation or private schools, literacy rate is 91.5% while the female literacywhich in some cases receive financial aid rate is 81.02%. However, school enrolmentfrom the government. is still low and the dropout rate after 7th grade is considerably high. In addition to this,The schools are affiliated to the Gujarat undernourishment and anaemia is prevalentSecondary and Higher Secondary Education in the district with 38% of the children beingBoard (GSEB), the Central Board for underweight and 10% of them severely Provide financial assistance to studentsSecondary Education (CBSE); and few undernourished. to pursue higher educationschools are affiliated under National Institute FOcus Our • Improve literacy levels through increased enrolment and retention in government schools. One of our flagship projects, ‘School Environment and Energy Conservation project’ has been instrumental in helping bring back school drop outs. The partner of the project is Nature Club Surat. • Provide financial assistance to students to pursue higher education and vocational training. • Supplement health initiatives of the government and provide access to safe drinking water. • Generate awareness on HIV/AIDS among truckers. • Improve local infrastructure for community dDevelopment.
  17. 17. Striding Ahead I 17Andhra Pradesh Krishna and Guntur FOcus Our Krishna and Guntur are flood prone areas. There has • Sensitise Panchayats for collective actionEast Godavari (Ravva) been a significant shortfall in health expenditure in these on community health. two districts as there are only 15 PHCs (Primary Health • Improve quality of primary healthcare andEast Godavari is primarily an agricultural district and is the Centres) catering to a population of 10,47,476 spread utilisation of available and added services.second richest district in the country. However, in sharp across 107 villages in Guntur district and 7 PHCs in • Increase knowledge and awareness ofcontrast is Surasaniyanam - one of the most backward Krishna district for a population of 5,27,104 spread across the community about health care relatedvillages. It has a population of about 6000 and the major 105 villages. An analysis of the health profiles of the two issues.occupations of the people include agriculture, prawn districts shows a lack of adequate healthcare services andfishing and petty labour. limited utilisation of the same due to poor quality services. FOcus Our • Improve community health by ensuring safe drinking water, improved sanitation and availability of medication for the needy. • Primary education through infrastructure development, ensuring a learning environment, financial assistance for students and supplementing government education programmes. • Promote sustainable livelihoods with a special focus on women and youth through incubation of MSMEs and skill training for better employability. • Develop and sustain the local economy through infrastructure development in consultation with the community and district administration. Ensuring safe drinking water to improve community health
  18. 18. 18 I Inaugural IssueMidstream farmer has a mobile phone connection. We identified this opportunity and started working towards making use of mobileThe Barmer to Salaya Pipeline project is a phones as a medium for informationlifeline to the business operations and has dissemination. Reuters Market Light (RML)been commissioned for transportation of is a personalised crop advisory service forcrude oil traversing through two districts of farmers, which provides spot prices of hisRajasthan and six districts of Gujarat. In the chosen crops from nearby markets, newspipeline operational areas the business has and crop advice as per his region or crop,touched lives in 250 villages and partnering and localised weather forecast in his localwith more than 40,000 families for a symbiotic language through a simple SMS. Severalrelationship through innovative development studies have shown that the initiative hasmodels and micro-intervention at the led farmers to reap huge financial benefitsPanchayat level. Close to 20,000 farmers have – ranging from INR 500 to as high as INRbenefitted through the agri SMS programme 400,000 due to the reduction in productionand farmer facilitation centres. risk and marketing risk. This has resulted in a better standard of living in the community.Agri SMS Programme Training programme for the farmers GSK (Agri Kiosk)Cairn India has been studying the mobilephone phenomenon closely and realised it Cairn India initiated projects pertaining farmers’ requirement as well as building with profits and commission received by theto be the biggest opportunity to empower to agricultural awareness across the awareness on increasing their productivity coordinators as well as Department of Postfarmers. A dipstick study conducted across pipeline route in all the 250 villages. and obtaining fair price for their crop. With through sale and purchase of agri-commodity.six districts revealed that almost every The project caters to the need of the this premise, Cairn is partnering with Multi Some of the benefits of GSK include; spot and Commodity Exchange (MCX) and India Posts future market price dissemination, agri-expert for operationalising the model of Gramin advisory, quality warehousing system coupled FOcus Our • Strengthening healthcare programmes by supplementing the Suvidha Kendra (GSK) in partnership at with the warehouse receipt financing, weather Integrated Child Development Schemes (ICDS) and mass awareness 6 districts in Gujarat. The GSK platform insurance, government schemes on agriculture, on health issues. offers the advantage of working with the NABARD schemes and much more. • Support to agriculture by promoting best practices including Government and multiple corporate partners, knowledge on crop cycle. thereby making it an innovative Public Private • Value addition to education through innovative initiatives. Partnership (PPP) model with a unique rural marketing chain. The model is self sustainable
  19. 19. Striding Ahead I 19Sri Lanka It recognises the importance of appropriateThe pearl of the Indian Ocean – Sri Lanka, infrastructure, skilled teachers, innovativehas one of its first written references found teaching methodology and curriculum,in the Indian epic – Ramayana. Today, Sri availability of good books and learningLanka is one of the most sought after tourist aids for improving knowledge base anddestinations in South Asia. Sri Lanka has an increase literacy within the society. Ineducation system which dictates 9 years addition to this, Cairn also believes inof compulsory schooling for every child. innovative methods to make learning moreHowever, lack of responsiveness of the interactive and participatory. In alignmenteducation system to the labor market with the Government’s focus in buildingrequirements, disparities in access to school libraries, Cairn in partnership withquality education, lack of an effective Government of Sri Lanka has decided tolinkage between secondary and tertiary support 27 such libraries in Moneragalaeducation remain major challenges for the district of Uva province which has beeneducation sector. chosen by the Government to implement the project on a pilot basis. Cairn will workSince Cairn has obtained acreage for in collaboration with the Government ofexploration in Sri Lanka, as part of Sri Lanka to ensure all the libraries areCompany’s social commitment, Cairn equipped with appropriate reading materialis proactively initiating CSR activities and other educational tools. In order towhich will add value to the efforts of the maintain transparency and efficiency inGovernment as well as supplement the operations, appropriate reporting formatscommunity needs in this aspect. ‘Education’ have been put in place and monthlybeing one of the prime focus areas, Cairn monitoring will be initiated to study thehas taken the library initiative to Sri Lanka. progress of the project regularly.Cairn is committed to creating anenvironment for children and young In all these efforts, Cairn will aim atcommunity members to help them educating the youth of the island nation byevolve as responsible citizens through its providing them with required facilities andeducation initiatives which focus on access, resources such as libraries and books.equity and quality of education.
  20. 20. 20 I Inaugural IssueMobile Repairing Training at Enterprise Centre, Barmer
  21. 21. Striding Ahead I 21Transforming LivesMobile Repairing TrainingPadma Ram opens his shop at 10 am inUttarlai market, Barmer and he finishes hisone and only meal for the day just before 7000 Cairn Enterprise Centre Increasing Student Baseopening the shutters. He already knowsthat the day is going to be packed with 6000work and customers. Currently earning 5000over INR 15000 per month, Padma’s story 4000is a success story. Padma Ram belongs to aseven member family in Dunda village. To 3000contribute to the little earnings of the family 2000he was sent as a labour to Surat, Gujarat.However, the inhuman conditions to live 1000and minimal wages forced him to return to 0his village. Padma was confused about what 2007-2008 2008-2009 2009-2010 Total till dateto do next in his life until he came acrossan advertisement in newspaper aboutthe Mobile repairing training programme The training sessions conducted at the Cairn Enterprise Centre have changed the lives of thousands.organised by Cairn Enterprise Centre. The data includes trainings of various kinds and formats including Employment Programmes, Semi SkillsDuring the 3 months course, Padma Ramalong with 14 other members was not only Programmes, Self Employment Programmes, SME Programmes and General programmes. At an overall level,taught the details about mobile repair but the trainings imparted by Cairn Enterprise Centre have received a positive feedback from the trainees both inwas also oriented about entrepreneurship, terms of design and delivery. With respect to the data in the fig, 91% trainees suggest that they recommend thelike how to start a business, ways to handle programmes to others and more than 70 % of them indicate that the trainings have contributed in enhancing theircustomer complaints, etc. In addition to this, personality.Padma Ram was also provided with a microloan of INR 15000 to start his own enterprise The factors primarily contributing satisfaction are training content, relevance and Uttarlai. From here on there was no
  22. 22. 22 I Inaugural Issuelooking back for Padma as he became most it was her only chance and she started Magaram recalls, that earlier he was just him INR 150 commission on sale of everypopular and sought after mobile repairer in attending the training. In three months she an ordinary tailor in his village, earning solar lamp and as Magaram was already athe region. With non-stop business coming completed the session and was confident little which was not sufficient to meet trained serviceman he started getting INRin, Padma is now planning to hire an assistant. of her handicraft skills. She began spending the daily needs of his 6 member family. 150 extra for taking care of servicing of the two to three hours daily, and soon started But Magaram had a dream; he wanted to lamps. Magaram took this project and soonSelf Employment Programme earning close to INR 1000 per month. It was provide the best standard of education to people in and around the village began this life changing moment in Gyani’s life his children. He thought this dream would to seek his services. He attained successGyani, a simple woman from a remote village which made her believe that she can make always remain a dream until he came to and is still known amongst the villagers asof Kawas is the shining star of her family and a difference. She soon joined the additional know about the programmes in CEC. It a famous and superior salesman. Todayin the league of successful entrepreneurs course in keychain making organised at CEC all started with a three week training he Magaram sells around 30 lamps per montharound the village. Seen as a symbol of for supplementing her income. For the first underwent at the CEC. The training was earning up to INR 9000 as commission andstrength and courage in her village, Gyani time in her life, Gyani started believing in initiated, as solar lamps were popular in for maintenance in addition to his repairingrecalls that life was completely opposite herself! After excelling in both the trades, these villages; due to paucity of permanent business which benefits him immensely.before, and didn’t seem to have any meaning her monthly income doubled to INR 2000 per electric connections. However, the He now earns as much as INR 15, 000 perfor her when she lost her two year old month. Today she is respected by her family problem was maintenance and repairing month and his dream of giving qualitychild due to illness. She was in a state of and the community, as she managed to help of these lamps as there was no repairman education to his children is no more justtrauma after the tragedy and didn’t know her family survive through the crisis. or service centre for the same. Every time a to move on. For a family of daily wage the villagers had to travel long distancesearners most of their earnings had gone Employment Programme – to get their lamps repaired. Magaramin the treatment of the child and this left Training in Solar Lamp Repairing used this training to learn repairing ofthem in drudgery and poverty. It was then these lamps, as he was informed by Cairnthat Gyani luckily came to know about the Life would never be the same for Magaram, that this could yield him good resultsSelf Employment Programme being run at a resident of Madpura Barwala village. in the future. During the training, hethe Cairn Enterprise Centre. She joined the Today he is one of the most successful came in touch with representatives fromprogramme and it gave her a good businessmen in the area, including villages Pegasus Solar Technology Company andscope to focus her attention and hit upon surrounding his. And this massive change was offered to be their distributor in thea new mission in her life. Gyani knew that in his life happened over just 6 months. area. Pegasus Solar Technology offered
  23. 23. Striding Ahead I 23Inculcating “reading” as a habbit in the community
  24. 24. CMO Asia Award for Best Corporate Social Responsibility Practice Golden Peacock Award HelpAge Silver Plate for Corporate Social Award – 2010 Responsibility 2011 Cairn India Limited3rd & 4th Floors, Vipul Plaza, Suncity, Sector 54, Gurgaon – 122002, Haryana, Ph: +91 124 459 3000,