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Tutorial 7 - Ali
- 1. COMM 202Tutorial 7: LinkedIn + Info. Interview LAPTOPS & PHONES AWAY! NAME TENTS OUT!
- 3. Course Timeline Networking Reflection Due Next Week! Week 10 Week 14Week 11 Week 13 • Tutorial: LinkedIn/ informational interview • Networking event (Nov. 3rd 6-8PM) • Lecture: Preparing for an interview • Tutorial: Interview questions • Interview Stream due (Friday Nov. 25th 11:59PM) Week 12 • Lecture: Informational interview • Post-networking reflection due (Tuesday Nov. 8th 11:59PM) • Lecture: When you’ve got the job! • Interviews held Nov. 28th to Dec. 1st • Informational interview assignment due (Friday Dec. 9th 11:59PM)
- 9. Find your grade + feedback On Turnitin
- 11. Linkedin Vs. Written Documents • Tailored to your personal brand • Social and conversational • More flexibility and creativity • Formal • Company-specific • Very direct ask and intention LinkedIn Written Documents
- 12. Elements of a Linkedin Profile
- 13. Professional Headshot Attention-Grabbing Headline Complete Experiences Connections, Contact Info, Customized URL Interesting summary showcasing personality! 1 2 3 4 5 1 2 3 4 5 All-Star Status
- 14. 1. A professional Headshot • Should be reasonably close up – roughly from your shoulders up • Has a professional background • Should be of you smiling and taken straight-on
- 15. 2. The catchy headline • This is your personal brand – your hook on LinkedIn! • Keep it short and sweet • About what you do and/or who you are
- 18. 3. professional Experience Include all roles in reverse chronological order Use Accomplishment Statements Show examples of your work i.e. videos, awards, presentations Be concise – get to the point!
- 19. 3. Connections Recommendations > Endorsements
- 21. 4. More on the summary Education Character Traits or Passions Personal Facts or Accomplishments Aspirations for the future Call to action: Invitation to connect or contact info
- 23. 4. Summary Example #2
- 25. Create your community Companies • Follow companies you want to stay up to date with and/or apply for Influencers • Follow your idols! You will be aligning your identity with their brand. Groups • Follow industries and join groups that align with your interest areas.
- 26. Connecting on linkedin 1. Send request AFTER meeting them in person 2. Personalize your contact request 3. Be brief and memorable Too generic Too casual Personal and professional
- 27. REACHING OUT ON LINKEDIN “If possible, can you connect me with anyone in San Francisco that you know is hiring and you would think is a good fit for me? I've attached my resume for reference.” Hi Jan, My name is John Doe, I’m a UBC Sauder BCom class of 2016 specializing in marketing. I’m reaching out to you today because I recently spoke with Marja Harmer from the BCC who told me you’ve kindly agreed to help out when students have questions about careers in San Francisco. I’m graduating in December and would like to work in product management. I saw on LinkedIn that you were a classmate of Joanne Doe who I understand currently works at Salesforce. I’m very interested in learning more about Salesforce. Would it be possible to make an introduction to Joanne? I know you’re busy so you could just forward the message at the bottom of this email – my resume is attached: Thank you very much! John Doe Hi Joanne, My name is John Doe, I’m a UBC Sauder BCom class o 2016 specializing in marketing. I’ll be graduating in December and am currently looking for entry level product management positions in San Francisco. I understand that you are a senior product manager at Salesforce – a company I’m very interested in – and tha there are currently a variety of entry-level product management job openings posted on the Salesforce careers page. For example, I’m really curious about this position: [LINK] I’d love to learn more about these roles and see if I’d b a good fit – I’m certainly very interested! Would you mind introducing me to the hiring manager? I have attached my resume for reference.
- 28. TIPS AND TRICKS • Turn off notifications when making small changes • Don’t mark a connection as “I DON’T KNOW” • You don’t need Premium: do a secret search!
- 30. The Informational Interview Assignment 1. Contact details (name, company, title, phone, email) 2. List of questions asked 3. Major insights gained – what did you learn during your informational interview? **This is the most important part, should be 40% of final paper** 4. Did you request/receive any information regarding additional connections? 5. Follow up action – what will you do to maintain this connection? *Screen shot of thank you email required 6. What are your next steps having conducted this information interview? 20%
- 31. The Informational Interview Assignment • Due Friday December 9th 11:59PM • Minimum of two pages • In-person and NOT a current UBC student/staff/faculty or family member • Look at potential questions on the course blog
- 32. Steps to land an informational Interview 1. Find 4 or 5 potential contacts 2. Research them (google, linkedin) and reach out to contacts you have in common 3. Decide what you want to talk to them about and brainstorm questions and points of commonality 4. Send out your invites! Don’t be offended if they don’t immediately reply
- 33. Informational Interview Timeline Week 10 Week 14Week 11 Week 13Week 12 • Determine potential informational interview candidates • Compose and send first round email • Have interview date/time confirmed • Brainstorm questions for interview • Compose and send second round email • Informational interview assignment due (Dec. 9th 11:59PM)
- 35. One last thing
- 36. Action items 1. Skills matrix marks are out! 2. Post-Networking Reflection due Tuesday Nov. 8th @ 11:59PM on Turnitin 3. Find out who you want to have an info. Interview with! 4. There is a new workshop available on cool for bonus marks! 5. Next week is lecture!