Presentación de Efosa Ojomo, research fellow Clayton Christensen Institute for Disruptive Innovation, durante el Taller CRC 2018

1. Disruptive Innovation as a Development
Strategy for Latin America
@EfosaOjomo

2. Clayton Christensen.
Professor,
Harvard Business School

3. Coming January, 2019
• Innovation
• Corruption
• Institutions
• Infrastructure

4. Three key ideas
@EfosaOjomo
1. Not all innovation is created equal
2. There is immense development opportunity in
nonconsumption
3. Pull strategies surpass push strategies

5. @EfosaOjomo
$$$$$$
$$$
$
Wealth distribution in most societies

6. @EfosaOjomo
The democratization of computing

7. Market-creating Sustaining Efficiency
• Simple & affordable
• New consumers
• Creates jobs
• Positive development
impact
• E.g.: smartphone
• Performance-improving
• Existing consumers
• Creates few jobs, if any
• Neutral development
impact
• E.g.: processor, memory
• Do more with less
• Existing consumers
• Eliminates jobs
• Development impact can
be negative
• E.g.: outsourcing
Not all innovation is created equal
@EfosaOjomo

8. Three key ideas
@EfosaOjomo
1. Not all innovation is created equal
2. There is immense development opportunity in
nonconsumption
3. Pull strategies surpass push strategies

9. @EfosaOjomo
$$$$$$
$$$
$
Nonconsumers are often unattractive
Nonconsumers

10. 70%
52%
195/1000 10%
4510%
@EfosaOjomo

11. @EfosaOjomo

12. @EfosaOjomo

13. “Localities often got about a dime’s worth of road for every dollar they spent… contractors
carved states among themselves so that each would be assured all the bridge work in a
particular territory, an arrangement that cost tax payers twice in contracts…”
- Big Roads
“Perhaps more important, the subsidies contributed to a competition for federal favors instead
of railroad customers, ushering in an era of corruption unmatched in American history.”
- The Entrepreneurial Adventure: Ahistory of business in the United States
“The dangers posed by market-purchased milk were significant because of adulteration with
polluted water. As late as 1900, [America’s] milk supply was seriously contaminated with
tuberculosis, typhoid, scarlet fever, diphtheria, and streptococcal germs. Even beer and alcoholic
drinks were adulterated. A retired brewer… revealed that ‘salicylic acid, quassia wood, tannin,
glycerine, and grape sugar’ were added to his firm’s beer during its processing.”
- The Rise and Fall of American Growth
@EfosaOjomo

14. Three key ideas
@EfosaOjomo
1. Not all innovation is created equal
2. There is immense development opportunity in
nonconsumption
3. Pull strategies surpass push strategies

15. @EfosaOjomo

16. ~$20M sales35K/month
$21M raised >20K providers

18. An opportunity in mobility for Colombia?
Source: Horace Dediu

19. South Korea in the 1950s

20. $-
$5.000
$10.000
$15.000
$20.000
$25.000
$30.000
South Korea GDP per capita 1960 – 2015

21. South Korea today

22. What is the point?