Tangible design (Visual Design) vs. intangible design (UX Design): Who is a visual designer? Actions for better visual design: Insight collection Testing Crafting Assessment Visual design is tangible; which is why clients often think they can design better. The subjective nature of visual design requires action-oriented problem solving. This presentation highlights key actions point that make good visual communication.

2. 4 steps to GOOD
Visual Communication

3. 1 - Insight collection
Ways of helping someone
(Solve a problem, Provide a Basic Need, Make them Happy)

4. 1955: Designing for People
Make people feel safer, comfortable,
eager to purchase, efficient or/and
happier

7. 1988 - Samptha Bank
brought consumer oriented
banking to Colombo

8. Select your images wisely
Is it familiar, friendly, safe, fun or serious?

11. Take the time
to understand
your audience

13. 2 - Testing
Rapid Prototyping

15. These dark grey can be easier on the eyes than 100% black.

16. reflectingvancouver.wordpress.com

19. “Start a conversation”

22. 3 - Crafting
composition and layout

23. photo: Dihan de Silva

24. photo: Dihan de Silva

25. photo: Dihan de Silva

26. Telling a story (focal point), Non-verbal ways
of communicating; colour, shape, form, texture

28. Who is the hero on the page; eliminate anything
that does not support your hero.

32. Balraj Chana
Interface Designer

33. Balraj Chana
Interface Designer

34. Fred Nerby
Interface Designer

35. SaraivaRafael

36. National Book
+
Kaputa

37. 4 - Design Assesment Loop
Message > Platform > Execution >

38. Message
Concept or Story
Execution
Crafting and Composition
Platform
Distribution or Vehicle

41. Direct your visuals around
the user and the message
you wish to communicate...