1. Just Dance 2014 Game title The Last Of Us
Fitness, Sport, Family, Party,
Dance
Simulator
Genre
The type or
category of the
game
Survival-horror/Action-adventure
3rd Person Shooter
IP
Colorful, bright, vibrant
Eye-catching
Inclusive and diverse
Very surreal
Content
The way it looks
and why;
Styling, words,
images, sounds,
colours, etc.
Dark/dirty, Gritty
Jump scares
Claustrophobic
Dimly lit
Post-apocalyptic
Large clear interface
Mimickry
Linear/ On demand
Construction
The way in
which it is
structured and
it’s player
interaction
Linear, Story driven
More death
Stages
Shallow/no narrative Narrative
Conventions
The type of
gameplay/story
expected
Infection/cure
Repetitive
Score based
Animated avatar
Encouraging feedback
Common Codes
Special features
and common
ingredients of
the genre
Objectives
Near death experiences
Weapons/improvisation
Aimed at everyone Audience
The audience
the game
reaches using
these
techniques
Aimed mainly at males
15-25 mainly
