Advertising Essay - Why It Matters for Business Success

Advertising And Marketing Essay
Task 1.
1.www.johnsonsbaby.com
2.www.babyfirst.com
3.www.Naturebaby.com
4.www.carters.com
5.www.asb.co.nz
6.www.spark.com
Task 2.
Websites are best environmental friendly when it comes to advertising and marketing. There are lots ways to advertise the products through the
internet. Facebook is one of the best example of expand the Business. Websites will be more convenient for your customers and lead. Websites can
build better relationships with your customers. A websites also gives an opportunity to improve your skills and credibility.
Now every company will trying to making the unique and attractive websites. IT Professionals are getting good amount for making these websites.
Similarly, Twinkle stars also needs to build up your...show more content...
Which doesn't present a professional look.
In the ASB website, there are fewer content just showing three things on a first look and a search box. Moreover, the loading of pages are taking long
time as compared other two websites. There are lots of reading content is displayed on the other linked next pages.
We had to scroll lot in the spark website. Conclusion After study these websites in conclusion. I would like to suggest Twinkle stars to focus on simple
and beautiful/ attractive visual contents with bright colours rather than only displaying the texts and more on visualization texts. We should nor did
more put so many images neither no more videos marketing purpose. Twinkle stars should add some unique styles on their websites which can attracts
the customers towards their websites. Now days, everyone has busy in our life they don't have a time go to the shop then buy the products. Mostly
peoples are comfortable to paying online and getting delivered the products at their place so they should have E–commerce platform on the website. It
should be safe for peoples they don't receive any ads blocks or hazard message during visiting the website. Company should purpose some special
deals on their website so that it can become people first choice for buying such products.
Recommendations
After the discussion, I will recommend website

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Why advertising is an ethical problem Essay
Why is advertising an ethical problem?
If it is, it is because it is often intrusive, deceptive, or manipulative –– or, at least, this is what people say about it.
Another problem is the money and resources devoted to advertising; billions are spent each year (around $500 billion in fact) that, perhaps, could go to
education, health care, research, reforestation, or other worthy causes. We'll come back to this, but first we look at the problem of deception.
Could argue that it distorts our whole economy; it is not merely that we are bombarded by it all the time, but may even impede certain important
functions such as free debate. What gets...show more content...
Moreover, advertising can itself contribute to the betterment of society by uplifting and inspiring people and motivating them to act in ways that
benefit themselves and others.
d) Moral and Religious Benefits of Advertising
In many cases, too, benevolent social institutions, including those of a religious nature, use advertising to communicate their messages – messages of
faith, of patriotism, of tolerance, compassion and neighborly service, of charity toward the needy, messages concerning health and education,
constructive and helpful messages that educate and motivate people in a variety of beneficial ways.
CONS......
a) Economic Harms of Advertising
More often, though, advertising is used not simply to inform but to persuade and motivate – to convince people to act in certain ways: buy certain
products or services, patronize certain institutions, and the like. This is where particular abuses can occur.
The practice of "brand"–related advertising can raise serious problems. Often there are only negligible differences among similar products
of different brands, and advertising may attempt to move people to act on the basis of irrational motives ("brand loyalty," status, fashion,
"sex appeal," etc.) instead of

Introduction: In these days advertising has a variety of ways to expose any new product . Such as T.V commercials , street ads , radio , websites ,
newspapers , and so on .. . But , with the advance of advertising , people tend to be superficial or unaware about what being exposed to them .
However , that is not people mistake because some companies conceal their backwards when displaying their products . For that reason , people should
be more aware about what happening and know how to react to that action . Literature review : Nowadays advertisement has many methods to approach
their customers' interest . But, do company which made...show more content...
Research questions,hypotheses, and variables : How advertisement affect people ? First,some companies employee professional marketer to make
people convinced about their product which means that companies pay to impact people in many ways . According to Markman(2010) , these
ways are related to people emotional response . Also, linking their product to a positive situation .To demonstrate, one of the advertisement shows
that someone is using their product on a sunny day , nice weather , and displays that this person is happy , Which means overall they try to
persuade you that it was a good experiment . Second , some companies use celebrity name and picture to make their product more famous and
likeable to people .For instance, like Pepsi Cola , which put the picture of the most famous and loved athlete among people who 's name is Messi
or many new perfumes are related to famous singer or actress .Finally , Some companies use deceptive ads on the street to attract their customers .
For example , Macdonalds ads which displays an attractive picture of a Hamburger which is not the same they serve to people . Do all companies
have the same purpose to make people buy their product ? No, not all companies manipulate people to

INTRODUCTION
The main purpose of any advert is to make the advertised product sell more. Therefore, any advertising producer will do everything possible to ensure
that he or she ends up with an effective advert. An effective advert in this context is one that will sell out a product or even services through fulfilling
promises made about it. For that reason, an effective advertising will have to adhere to the following characteristics. They include, creativity,
hard–hitting, memorable, clear, informative and distinctive (Dahl 167). It is through adherence to these features that some of the worldwide products
like Coca–cola have managed to stand out among others. This explains another fact about effective advertising, which is brand establishment. For
example, when an individual mentions the term beverage in any context, Coca–cola will be among the first things to pass through the minds of people.
This is because of the branding made about it through advertising.
Consequently, effective advertising can also be used to promote sales of inferior products (Hahn, Davis and Magill 141). On the other hand, for an
advertisement of a product or service to be effective as intended, the media and the format through which the advert is conveyed matters a lot. This is
because advertisement of some products can only be effective when they are conveyed either through print, some through television or even radio
broadcasts. Among the types of advertisements that advertisers use include,

Advertising Essay
Advertising
According to the American Marketing Association, advertising is, 'any paid form of non–personal presentation and promotion of ideas, goods or
services by an identifiable sponsor'.
Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to
advertise:
* To create awareness, customer interest or desire
* To boost sales
* To build brand loyalty
* Tolaunch a new product
* To change customer attitudes
* To build the company or brand image
* To remind and reassure customers
* To offset competitor advertising
* To support the sales force
Advertising consist of two main features: the message and the medium.
The message is what you want your...show more content...
These objectives can be divided into three main groups:
1. To inform, e.g. tell customers about a new product
2. To persuade, e.g. encourage customers to switch to another brand
3. To remind, e.g. remind buyers where to find the product

Set the advertising budget
Setting the advertising budget can be a complicated task for any business. This is because; it is difficult to predict how effective a particular campaign
is going to be, and therefore how much money should be spent. There are a number of ways, which business might use to decide upon advertising
budget, e.g.:
* As a percentage of past sales– the advantage of this is, using finance already earned. The disadvantage of this is, it ignores changes in the future
market
* As a percentage of future sales– the advantage of this is, it is very flexible. The disadvantage of this is problems can occur if, sales targets are not met.
* Based on competitor expenditure– the advantage of this, easy assess to the market. The disadvantage of this is, it can lead to competitors gaining the
lead because, they are always the pace–setters
Determine the key advertising messages
The advertising message must be carefully aimed at the target consumer audience. An effective advertising message should have the following
characteristics: 1. Meaningful– customers should find the message relevant
2. Distinctive– attract customer's attention
3. Believable– should be a truthful

Essay about The Power of Advertising
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a
form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or
service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people's habits,
creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt
his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society. In the business market, the main and
...show more content...
The problem of such purchasing is that the natural satisfaction of needs is replaced by the artificial. A good example is the marketing of milk
products in the Third World. In the 1970s the multinational food company Nestle advertised powdered milk for babies as an alternative to breast
feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive image of development, modernity and technology
that businessman projected to mothers. In this case, however, the results were tragic, because the product required sanitary conditions that were not
available in those times. Therefore, many infants who were fed in this way faced illness and even death. Far from offering a diversity of choices for
the satisfaction of needs, advertisement offers only one message: "purchase a commodity." Since advertising must create new demand, it must also
continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not
reach that point. Mander writes that "the goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our fears,
insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of
commercials, and as slaves, do as they please. This is the reason for its existences,

Advertising: The Main Functions Of Advertising
1.3Advertising
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see
advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a
thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.
Advertising broadens the knowledge of the consumers. With the aid of advertising, consumers find and buy necessary products without much waste of
time. This speeds up the sales of commodities, increases the efficiency of labor in distribution, and diminishes the costs of selling.
1.3.1...show more content...
The real objective of advertising is effective communication between producers and consumers. The following are the main Functions of advertising:
a)Preparing Ground for New Product
New product needs introduction because potential customers have never used such product earlier and the advertisement prepares a ground for that
new product.
b)Creation of Demand
The main objective of the advertisement is to create a favorable climate for maintaining of improving sales. Customers are to be reminded about the
product and the brand. It may induce new customers to buy the product by informing them its qualities since it is possible that some of the customers
may change their brands.
c)Facing the Competition
Another important objective of the advertisement is to face the competition. Under competitive conditions, advertisement helps to build up brand image
and brand loyalty and when customers have developed brand loyalty, becomes difficult for the middlemen to change it.
d)Creating or Enhancing Goodwill
Large scale advertising is often undertaken with the objective of creating or enhancing the goodwill of the advertising company. This, in turn, increases
the market receptiveness of the company's product and helps the salesmen to win customers

Advertising Strategies Essay
Advertisements that are featured in magazines feature both products and people. These ads can further be divided into the categories of "glamorous"
products, like perfumes and clothing, and "nonglamorous" products, such as antacids and cleansers. In order for the advertisement to work effectively
the product must be directed at the correct audience. Therefore, each of these products had patterns as to the type of product being sold and the
attractiveness of the people used in the ad of the product.
One advertisement was for Calvin Klein's One, a scent for men and women. This advertisement contained many attractive males and females. The
males were naked and their genitals were covered by a bottle of One. They had perfectly chiseled...show more content...
The lighting reflected off of each of their lips. The aura of the ad was very sexual and sensuous.
An advertisement for the clothing store The Gap contained a highly attractive female. She had shoulder length hair blond hair and light blue eyes. She
was sitting down with her legs crossed, dressed in a tight white shirt and a tight pair of blue jeans. Her smile was ear to ear and pearly white. In this
ad the female was portrayed as the ideal beautiful woman, with blond hair blue eyes and a slender body.
These two advertisements are advertisements for "glamorous" items. In each of the advertisements attractive people are used to try to sell the product.
It is a tactic of self–fulfilling prophecy, that is people look at the ads and believe that they, too, can be that beautiful person in the ad.
An advertisement for Maalox antacid contained an elderly man. The page was divided in half with before and after pictures. The before picture had
the man with a look of great pain on his face and he was groping his stomach. On the corner of this picture was an extended hand with Maalox, trying
to give it to the man. The next picture, the after, displayed the man smiling and normal. This advertisement was used to show the soothing abilities of
Maalox.
Windex glass cleaner's ad contained a housewife. She was wearing a blue robe with her hair up in curlers and fuzzy slippers. She is pictured scrubbing a

TV Advertising Essay
TV Advertising
Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on
the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised.
Advertising occurs even in the packaging of a product. From the colors the manufacturer chooses to use on the wrapping, to the multi–million dollar
expense of television, everyone is influenced by advertising. One of the most powerful forms of advertising is in the advent of television. Since its
inception, advertisers have viewed television as their most powerful tool. Television provides an excellent avenue for companies...show more content...
Television has the advantage of airing an advertisement at a particular time of the day or during a specific program to gain the attention of a
specific target audience. For instance, a morning cartoon show will break for commercials advertising toys, games, and certain breakfast cereals
targeted at children, while a daytime soap opera will target women with advertisements of household cleaners, hair products, and other beauty
supplies designed to "help" (Wrighter1) them look and feel more beautiful. "Mc Donald's success can be traced to [this] precision of advertising"
(Solomon 334). Instead of a standard advertisement for everyone, they have different ads for "different age groups, different classes, even different
races" (Solomon 334). They have Ronald McDonald and his friends advertisements for children, "hip and happy adolescents singing dancing and
cavorting together" (Solomon 334), for the teenage ads and for the older audience, there is the "Mac Tonight" ads or the new "Arch
Deluxe" hamburger that is being advertised as the "adult" hamburger.
Airing advertisements at specific times enables the promoter to match the ad to the viewer. Even though attempts are made to match the ad with the
audience, many feel this should be regulated even more. "All major media organizations need advertising to exist; that's how they pay their

Reflection Paper On Advertising
The topic that I have chosen to reflect on for this assignment is one of the persuasion industries: advertising. I find this topic interesting because
there is almost no way to get away from ads, playing a huge role in everyone's lives around the world. Advertisements are everywhere. You see ads
on billboards, televisions, hear them on the radio, see them on people's clothes and many, many more places. People come across around 5,000 ads
a day. Advertisements are made by a business to increase their consumer profits. They push people to go buy a specific product or to visit their
business. The first advertisement agency was created by Volney Palmer in 1841. He was selling newspaper space for advertisers. The growth of his
establishment caused him to get a varying array of consumers. This company brought up brands such as Quaker Oaks, Ivory Soap, and many more.
Magazines almost relied on their advertisers for financial stability rather than consumers. Between the Civil war and World War I, advertisements
became more creative, expensive, and much larger. Francis Wayland Ayer founded the first full serviceadvertising agency called, N.W. Ayer and Sons,
after his father. Ayer specialized in campaign planning and location of ads in fitting media. While taking this class and learning the things I have
learned, my opinion has not changed much when it comes to advertising. Although I chose this topic to write about, I am actually not a fan of ads,
and I almost see them as bothersome. I do my best to try and avoid any types of ads. When I am listening to the radio or watching television, I will
turn the channel to something else so I do not have to watch or listen to the advertisements. Therefore, the ads that are disrupting my television
shows, music, and social media, I do not enjoy. My favorite types of ads are print or digital billboard ads. They are there if I want to read them, but if
not, I do not have to even look at them. My other favorite types of ads that usually get my attention are the more inappropriate, funny commercials.
When talking to my friends, which will be discussed in more detail below, they try and avoid ads, as well. This has to be upsetting for advertisers
knowing people try to get away

Advertising : Persuasive Advertising
Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into
purchasing a product or delivering a message. Producers try various ways to attract people's attention, and persuasive advertising is one of the many
methods they use to promote ideas that can earn them consumers' trust and loyalty as well as to advertise for their products. In persuasive advertising,
advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of
texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all
car accidents especially those due to texting and driving.
The advertisement features someone texting and driving through a neighborhood while there's a shadow figure of a child in front of the car.
Through the windshield, it can be inferred that the car is driven in a quiet residential area with houses on both sides of the road. The houses have
very neat front yards with nicely trimmed trees and cut grass. The individual driving the car is holding up his phone with his right hand while his left
hand is on the steering wheel. The driver appears to be texting messaging and there's a phantom of a child playing with a football displayed on the
phone screen. The phantom of the child is intended to give the viewer who, in this picture, has the

The Power of Persuasion in Advertisements Essay
The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as
the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that
he's seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques
have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.
Demographics play a large role in aiding businesses with the adequate information to convince the viewers. The main demographics include gender,
age, culture, race, and...show more content...
The advertisements generally deal with breakfast foods, toys, clothing, and cars. The targeted age range covers a wide spread. Depending on the type
of channel, the advertisements will vary and target a certain age group. "Transforming a brand into a socially responsible leader doesn't happen
overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and
aligned with their values" (Mainwaring).
For example, the "Leo Messi on the road to the 2014 FIFA World Cupв„
ў – Fast" commercial advertises a pair of Adidas soccer cleats. Furthermore, the
ad is trying to persuade young athletes to buy this product. The appeal is to ethos because the ad relies on the credibility of a professional athlete.
The next ad in this time slot is from Old Spice, "The Man Your Man Could Smell Like." This is in the demographic category of gender as it appeals
to both men and women. Men will be great if they wear the product. Also, women should buy the product so their man will smell great.
The next time slot is the ten a.m. to four p.m. window. The ads aired during this time generally aim to reach the older generation and have to do with
aging. Another target is children when they arrive home from school. A commercial that depicts how advertisers target the elder age group is from
Coca–Cola, "Older Couple Turn into Adorable Kids." The appeal is ethos; older people will feel and appear younger after they

Ad Analysis Essay examples
Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases,
the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into
advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first
examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them
that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For
...show more content...
Words like "help," "feel," and "faster," are used in this ad to subtly make readers believe that NyQuil will cure Mom's illness quickly when, in fact, they
really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of
advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother
and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep
mother–daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using
pathos in advertising, advertisers are also showing the main values of a culture. This NyQuil ad illustrates that one major value of American culture is
a strong family bond. The heartfelt image of a mother and daughter cheerfully playing dress up together, the bold words, "Don't let a cold take away
dress up Mommy," and the direct addressing of "helping Mom," in the descriptions are all contributing to one major ideal. This entire ad is created on
the basis that most Americans place strong value on a deep, loving connection between mothers and their daughters. In conclusion, various methods of
advertising

The Effects of Advertising Essay
The Effects of Advertising
To advertise is to 'make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.'
Advertising persuades, informs, competes and, indeed, entertains.
The word 'advertise' comes from the French word 'avertir' which means 'to warn'. Many years ago, chemists, barbers, prostitutes, etc would have relied
on advertising to promote their business. Chemists (or apothecary) would have advertised their business with their logo– a remedy bottle with a serpent
snake wrapped around it. Whereas barbers where instantly recognised by a red and white striped pole outside their shop. Prostitutes would have...show
more content...
In 'Pester Power', children were immediately able to answer the question ' What are Gary Linekar's favourite crisps?' with the correct answer
'Walkers' as he is used in the advert to advertise this product. This, no doubt, shows the popularity of adverts in themselves. Also, the question, 'What
do the Spice Girls drink?' was again correctly answered with 'Pepsi' as they had promoted the product. This was because their pop icons advertised the
product and could have easily lead to young children thinking that if they drink this juice, they will be like their idols. Sex is often used in
advertisement too, aiming towards teenagers and adults. A picture of a naked or partially covered girl will instantly grab attention and, although the
viewers may not buy the product, they become familiar with the company. Another good technique is comedy, which makes advertisement a form of
entertainment. It can generate conversation in people, a valuable means of advertising as it spreads through word of mouth. Other techniques, which
are commonly used and successful, are music, popularity and propaganda. If a product is shown being enjoyed by others, people instantly feel it is the
next must have. Although parents and older people are sucked in by this method, children are a lot more vulnerable to it. When children pester their
parents for the next must have, they do not stop until they eventually get

Persuasive Advertising
As stated in this statement marketing is often understood to make people buy things that they don't need, want and can't afford. Marketing does take
a big part in why people buy things, but the one thing that it doesn't do is force people to buy a product. In fact, it is illegal for salespeople to
mislead people into buying a product or service. I am going to focus on the advertising in marketing as the amount a product is advertised in the media
is going to drive and individual to make a purchase.
What one person needs, another person doesn't, but if a person needs a certain product they are going to buy it whatever the cost or how much it is
advertised. It is unfair to say marketing is all to blame, the individual's personality and...show more content...
On the other hand sales promotions can save consumer a lot of money if they buy products in bulk whilst the product is on promotion such as offers
like 3 bottles of wine for ВЈ10 with a long life.
Shock appeal is often used in the hair and beauty industry to advertise their new product on the market. These companies portray how nice a
product looks on a model when in fact the products won't look the same on most consumers. Companies advertise their product as the best on the
market, showing how good it looks on a glamorous model used. One thing the company doesn't advertise, for example when a company is
advertising mascara is that the model will be wearing false eyelash inserts thus making the public buy the mascara thinking their natural eyelashes
will look as fabulous by using this product. Big brands use celebrities to promote their products which will see an increase in sales through people
buying the product following their celebrity idol. This could be seen as unethical as it's making the public buy a product they don't necessarily need
but think it must be good if a certain celebrity is using the product. L'Oreal uses shock appeal and celebrity endorsement to maximise their sales.
Cheryl Cole a very popular celebrity was used in a television advert and actually appeared on the can of volumising hairspray. Aimed

Advertising in the Media Essay
Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life–styles and a certain value orientation.
Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable
that it will affect our individualism and society as a whole. What are the effects of advertising today? Does television reinforce the mainstream ideology
of contemporary culture? How do they shape the society? Can the media help break the barriers of gender roles? Consumer minds' can be changed,
opinions molded. I believe advertising in the media today is slightly changing, however will not drastically change. The commercials and
advertisements...show more content...
Ads and commercials, with their images of cowboys, successful businessmen, construction workers, sophisticates in tuxedos, muscle men and others,
advertisements may seem to be flashing by casually. But they actually represent countless– if often unconscious– decisions by writers, advertisers,
producers, programmers and others about what men look like, say and even think. Men view magazine advertisements containing images of men that
varied in terms of how traditionally masculine versus neutral they were and whether the models were the same ate or much older than the viewers.
This suggests that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in
advertising. Several parts of relationships are viewed differently by the sexes. "Men view women as lower on the socioeconomic scale, while women
see the two genders as at equal level on the socioeconomic scale" (Melville and Cornish, 1993).
When studying the many different commercials these two commercials definitely supported the main type of male role in advertising. Coca–Cola ran
an ad in which at a certain time all of the women in an office rushed to the window to watch a construction worker take his shirt off and drink a Diet
Coke. Although he is undressing, the situation allows us to assume that he will not reach full nudity. Another good example opens with two women
sitting in a park eating

Essay on Advertising Through Social Media
In today's business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries
and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking
sites such as Facebook and Twitter, but as defined by the Merriam–Webster dictionary, social media are "forms of electronic communication (as Web
sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and
other content (as videos)." The rise of these online communities has given companies an opportunity to engage in conversations with their customers.
This in...show more content...
The combination of these social networking efforts resulted in approximately 2,000 Facebook fans and 15,000 views on YouTube. Within a couple
of weeks Toyota experienced an increase in sales, especially in their Sienna model (Taylor, 258). Toyota is a clear example of a company facing
both a financial and reputation crisis that with the help of social media was able to regain some of their lost sales as well as their trust amongst its
costumers. Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for
several companies. Authors Chung and Austria examine in their article Social Media Gratification and Attitude towards Social Media marketing
Messages, the effect that this phenomenon has had on online shopping value: "According to the "2010 Social Media Report" from ForeSee results,
69% of online shoppers use social media. Fifty–six percent of shoppers indicate that they visit e–retail websites on a social networking site and that
website visiting affects consumer purchase intention" (?). Costumers find it convenient to visit a company's Website after seeing an ad in any popular
social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social
Media has not only had a positive financial impact on a company, but as it rapidly grows it has now

2.1.4 REASONS TO ADVERTISE IN A NEWSPAPER As with all advertising media, newspaper advertising has various strengths and limitations. The
strengths are as follows: REACH: No other promoting vehicle has the compass of daily papers. Broadly, about 105 million grown–ups read a daily
paper in print or online on a normal weekday and more than 111 million read a Sunday daily paper. Seven in ten grown–ups read a daily paper or visit
a daily paper site in a normal week (Scarborough Research). Newspapers offer the widest reach of any advertising medium.
QUALITY: Your absolute best prospects arenewspaper perusers. Individuals who are regularly named upscale meaning upper salary, advanced
education, proficient/administrative occupations all consider themselves newspaper...show more content...
IMMEDIATE: Newspaper advertising is among the speediest types of promoting with greatly short due dates that permit advertisements to be made
and keep running in a matter of days.
FLEXIBILITY AND TIMELINESS: Flexibility is perhaps the greatest strength of newspapers. Newspaper is not like any other media, in newspaper
advertising, the advertise is allowed to build the advertisements in any size. National advertisers can adjust copy to match the specific buying
preferences and peculiarities of localized markets.
CREDIBILITY/TRUST: Consumers trust and believe in newspaper advertising more than any other medium of advertising. A survey carried out
showed that Thirty–six percent of adults have a very strong believe and trust in newspaper advertising, a wide gap when compared to television
advertising (8 percent) or internet advertising (15 percent).
SELECTIVE VS. INTRUSIVE: Advertising that is being spooned out to shoppers are not really accepted by them. The most medium of advertising
that is used by shoppers is the

Increasingly sexualised advertisements in media
For thousands of years humans have used advertisements as a means to promote a product. For example, it has been found that Eygptians used
Papyrus to make sale messages and posters in order to do promote sales. Since that time advertising has come a long way, with the introduction of
advertising slogans and jingles cleverly designed to play on human pyschology and thereby maximise product sales. Within the last 150 years, forms of
media that have been recently invented have become the most popular ways of advertising – such as radio, television and newspapers/magazines
/billboards. These forms of media have been a gateway to allow subtle advanced advertising techniques to be used, although one of the most obvious
techniques used bty marketers is the adage "sex sells", a technique widely enabled via the media. This advertising technique is used freqently within
the media and often displays explicit, sensual, erotic men or women, purposefully utilized to arouse interest in marketers products, some common
brands that use sex to sell their products include but are not limited to; Lynx, Bendon, Carl's Junoir USA, Moccona coffee, Dolce & Gabbana and
Armani. This technique has been around since the beggining of advertising, however, it is something that has become increasingly blatant over time.
Intially it started with simple things such as (often drawn) women showing a tiny bit of skin 70 years ago to now overtly sensual real

Advertising Essay - Why It Matters for Business Success

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