For Study Period 3, Module 1: Research Visual Communication History

1. Checkpoint A:
Progress Challenges 1-4
30521a - Research Visual Communication History
For D0105: Diploma of Graphic Design
Study Period 3, Module 1
By: Colleen Sedgwick
Student Number E0498336

2. Study Period 3 - Module 1
30531a - Research Visual Communication History
Check Points are made up of one or more Progress Challenges. These are designed to break down your learning into chunks and help
you work towards your final assessments. While your assessor will monitor your work when you submit at Check Points, this may not
result in direct feedback. We encourage you to discuss your work in progress on the student forums.
Instructions
1. Complete each Progress Challenge as detailed in the module.
2. Correctly label and then upload a PDF or ZIP for each Progress Challenge in the module:
Progress challenge 1: Case study
Progress challenge 2: Experience documentation log
Progress challenge 3: Case study
Progress challenge 4: Case study
3. Click ‘Submit for Marking’ to complete this Check Point.
Tips
You can edit your work and upload again, prior to submission.
To return to the Progress Challenges, click here.

3. 30531a Progress Challenge 1: Case Study - Art from the 1960’s
Part 1 - Art movements during the 1960s:
• Pop Art: 1960s: Pop art reflects the consumer boom of the 1950s and 1960s. Pop art challenged the idea of ‘high culture’ and looked to ‘low
culture’ objects to be treated as art. This style of art epitomised the cultural shift of the time: the globalisation of pop music and youth culture was
prominent, with the success of musical acts like The Beatles and Elvis Presley. The art itself was loud, young, fun and rejected artistic traditions.
Artists Roy Lichtenstein and Andy Warhol personified this period in artistic development with their colourful works.
• Postmodernism and Deconstructivism: 1970- This is art without a centre that reworks and remixes past styles. Postmodernism and deconstruc-
tivism further blur the distinction between popular culture, media and art (Open Colleges, 2014).
• All the art movements I can see (particularly in the 1960s) come under contemporary art. (Wikipedia, 2015a) Another genre worth noting is Op-
art, characterized by optical illusions (Wikipedia, 2015d). This genre was heavily influential throughout the 1960s, being a form of abstract art
whose influences can be traced back to Neo-impressionism, Cubism, Futurism, Constructivism and Dada.
• One artist worth noting is MC Escher (Wikipedia, 2015c) – a Dutch-born artist well known for his mathematically inspired work. Pictured below
is one of the last illustrations he had done, titled ‘Snakes’ (in 1969)
Part 2 - Op Art in Australia:
One prominent artist is Joseph Stanislaus Ostoja-Kotkowski (Wikipedia, 2015b): he was born in Poland but migrated to Australia during the 1950s,
after studying in Germany, then in Melbourne before moving to South Australia. He was one of the pioneers of Kinetic and Laser art here in Aus-
tralia (Stanislaus-Kotkowski, 2004).
Below (from left to right: Bridget Riley – Movement in Squares (1961); Francis Picabia – Octophone I (1922); MC Escher - Snakes (1969) (Source: https://en.wikipedia.org/
wiki/Op_art) and Joseph Stanislaus Ostoja-Kotkowski - Solaris (date unknown) (Source: http://ostoja.kotkowski.w.interiowo.pl/grafika/solaris2.jpg)

4. 30531a Progress Challenge 2: Experience Documentation
Log
How to wander aimlessly - page 149 (Smith, 2008)
1. Pick a day and time
2. Pack a bag
3. Start heading in any direction, act only on instinct
4. Do the opposite of what you think you should.
5. If you start to think you are wasting your time, then you are doing it
correctly.
6. Keep going. Pay attention to the details. Lose all sense of time and
place.
This is how the text book tells me do do it. However, how I do it is different
– often what I do (or don’t) is what I have to do, but there will be opportu-
nities to do ‘aimless’ things within that context. Here is an example.
• Date: Saturday, 5th December, 2015
• Time: between ll.00 and 16.00 (11am and 4pm)
• Location: Circular Quay (Sydney) – International Terminal
• Subject/event: Saw brother and sister (as well as their partners/kids)
off to go on cruise overseas
• Description: Warm, sunny day; Sea breezes; Dry heat and bright light
from concrete; Coolness/earthy smells from soil and plants/trees and
shade; People watching: fashionably/colourfully/elegantly dressed
tourists, smartly dressed staff and casually dressed manual workers;
group of Asian men (I think they were Filipinos) were eating and their
food smelled nice.
• Additional Notes: Wishing I could join my siblings and their partners/
kids – reminded me of fun times when I was young (e.g. school excur-
sions and family outings) around Sydney Harbour and The Rocks.
• Field worker’s initials: C M S (Colleen Mary Sedgwick)

5. 30531a - Progress Challenge 3: Case Study
- Pop Art and Aboriginal Art
Part 1 – Pop Art
This movement began in the late 1950’s, peaked
in the 1960’s and declined in the 1970’s. It was
associated with American artists like Roy Lichten-
stein and Andy Warhol. They were influenced by
the rise of popular culture and increasing economic
prosperity, their subject matter included household
items, e.g. The Campbells Soup cans; and anything
before that era (morality, mythology and classic his-
tory) they rejected (Wolf, 2015).
Part 2 – Aboriginal Art
In contrast, the roots of this art form are ancient,
based on mythology and folklore, making use of
natural pigments including ochre (yellow), iron ore
(red), charcoal (black) and white/coloured clay, and
animal blood, mixed with water or bodily fluids (like
saliva). This paint was applied using sticks, one’s
fingers/hands, a paint-brush of one’s hair, or blown
through a tube. Surfaces they painted on includ-
ed wood, tree bark, rocks/stones, and their bodies
(Aboriginal Art Online, 2008).
Above: Aboriginal stencil images; Source: http://www.aboriginalartonline.com/methods/mimages/stencils.jpg
Above: Pop Art; Source: http://www.theartstory.org/images20/new_design/collage/pop_art.jpg

6. 30531a - Progress Challenge 4: The QANTAS Logo
The airline QANTAS (Queensland and Northern Territory Aerial Ser-
vices Limited) (QANTAS, 2016a) had its humble beginnings in outback
Queensland and became one of the leading air carriers in this country.
It is synonymous with the ‘flying kangaroo’ – a symbol also seen on TAA
(Trans-Australian Airlines) and the RAAF (Royal Australian Air Force),
and adapted from the Australian penny (Barnum et al, 2012).
The original designer was Gert Sellheim and the emblem first appeared
in January 1947 to coincide with Qantas’ introduction of Lockheed L749
Constellations (a kind of aircraft used at the time). The design was later
adapted in 1968, and again in 1984 (by designer Tony Lunn of the Lunn
Design Group), and this 1984 design first appeared on all aircraft in
1995 (QANTAS, 2016b).
The flying kangaroo is synonymous with two things: ‘flying’ – swiftness,
efficiency, forward-thinking; and the kangaroo – it’s ‘Australian-ness’
and patriotism (things Qantas prides itself on).
Right (Clocwise from left): Four dfferent versions of the QANTAS logo; Source:
http://www.qantas.com/travel/airlines/historic-image-gallery-advertising/global/en

7. References
• Aboriginal Art Online (2008): Methods and Materials – Traditional Painting Methods, http://www.aboriginalartonline.com/methods/methods.
php; retrieved 15/01/16 at 00:56:17,
• Barnum, A, Haddock, S, Hicks, A & Oppen, F (2012): Graphic Design – Australian Style Manual, McGraw-Hill, Sydney, page 11;
• Open Colleges (2014): CUV50311 Diploma of Graphic Design of art and design CUVGRD501A Research visual communication history and
theory, page 8.
• Qantas (2016): The Kangaroo Symbol in http://www.qantas.com/travel/airlines/history-kangaroo-symbol/global/en; accessed 05/01/16 at
10:07:14 PM; more images are available at http://www.qantas.com/travel/airlines/historic-image-gallery-advertising/global/en
• Qantas (2016): The QANTAS Story in http://www.qantas.com/travel/airlines/company/global/en; accessed 05/01/1610:08:59 PM
• Smith, Keri (2008): How to be an explorer of the World, Penguin Books (Pearson Australia Pty Ltd, Camberwell, Victoria, Australia; page 149
• Stanislaus Ostoja-Kotkowski (2004): INFORMACJE W JĘZYKU ANGIELSKIM http://ostoja.kotkowski.w.interiowo.pl/eng.htm; retrieved
15/01/16 at 12:21:40 AM
• Wikipedia (2015a): Contemporary Art, updated 15/11/2015, https://en.wikipedia.org/wiki/Contemporary_art; retrieved 15/01/16 at 00:03:58
• Wikipedia (2015b): Joseph Stanislaus Ostoja Kotlowski, updated 20/10/2015, https://en.wikipedia.org/wiki/Joseph_Stanislaus_Ostoja-Kotkow-
ski; retrieved 15/01/16 at 00:19:30.
• Wikipedia (2015c): MC Escher, updated 17/12/2015, https://en.wikipedia.org/wiki/M._C._Escher; retrieved 15/01/16 at 00:15:37
• Wikipedia (2015d): Op Art, updated 13/12/2015, https://en.wikipedia.org/wiki/Op_art; retrieved 00:06:42 at 00:06:52
• Wolf, J (2015): Movements – Pop Art, in The Art Story, http://www.theartstory.org/movement-pop-art.htm; retrieved 15/01/16 at 00:51:33