2nd instalment of this chapter

1.
SP5 CUVGRD503A Produce typographic
design solutions
By Colleen Sedgwick (E0498336)
OC assessment code: 31188/01
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Assessment overview
Introduction
You are required to complete Assessment 3: Presentation,
which includes
An eNewsletter design utilizing the content that you have
created in the previous two parts.
A reflection
Objective
Type cannot only be created by the computer but it can also be
created through hand‐drawing, painting and sculpture. For this
assessment, we are going to learn that type can even be
constructed by nature and man‐made objects that have been
constructed without the intention of being type. For instance, we
can see the letter O or the number zero when we see a solar eclipse
in the sky; we can see the letter ‘P’ when we look at a stair‐hand
rail at a certain angle.
For more inspiration visit
http://www.createsticksandstones.com/letters.aspx

2. 2
Diploma of Graphic Design
Welcome to your set of Progress Challenges, each of which is
designed help you and your assessor track your progress
throughout each module. While your assessor will monitor
your work when you submit at Self-checks, this may not
result in direct feedback.
Click the links below to review each Self-check.
Self-check submission D
31188a – Progress Challenge 03
By Colleen Sedgwick
eNewsletter design
Required
• Design an eNewsletter utilising the information that you
have produced in the previous two parts.
• The article that you have written in part A will be the
content of the newsletter.
• The title of it will be ‘TYPE’, and the letters will be
created out of the selection of letters that you have
photographed in part B.
• Start by sketching out ideas, and once you have
experimented move to using your choice of technology.
• We recommend InDesign to layout your work and
manipulate typography in this exercise.
• You will be assessed on how well you can integrate the
title ‘TYPE’ with the rest of the copy as well as the overall
design.
For that reason, you are required to add other elements such
as shape, colour and photos where necessary.
• Dimensions: 600 pixels wide, 600 pixels height (minimum)
• Colour: RGB
• Resolution: 72-144dpi
• Format: JPEG
NOTE: You will be able to integrate feedback from
discussions and self-check submission, for integration into
Assessment 3 Part C.
Answer
While the original colour of my type is a powder pink, I
decided to convert it all to black and white so it could be
more easily incorporated into a newspaper look.
Here are is a photomontage of the letterforms I have
created from the tile layout.

3. 3
Properly refined, it would probably look like this:
However, I decided to keep the photographic image and, in
keeping with the ‘newspaper’ look, I used a newsprint filter
so it would look like this:
And with a little colour, it might look like this:
But left alone (and with the letterforms together), it would
look like this:

4. 4
For the overall design, I have sketched out three styles:
Style 1 Style 2:

5. 5
Style 3
The next page has two refined versions using InDesign.

6. 6

7. 7
31188a – Progress Challenge 04
By Colleen Sedgwick
ENewsletter reflection
Required
Write a 200-word reflection on how your research and
experimentation informed your work in challenges 1-3,
regarding choice of typography and layout for a design.
Include critical analysis of how you used the fundamental
elements and principles of design.
NOTE: You will be able to integrate feedback from
discussions and self-check submission, for integration into
Assessment 3, Part C.
Answer
Concerning experimentation, I saw how the layout of the
tiles in my bathroom resembled particular letters – a, x and
g for Learning Activity 3 and t, y, p and e for Progress
Challenge 2. To get the pictures I needed, I had to focus on
the lines between the tiles, and angle my camera
accordingly. Other letterforms could be achieved through
cutting out some parts in these pictures, or flipping or
rotating the pictures.
Other elements in my letterforms included colour (converted
from pink to greyscale), pattern (like splattered paint),
texture (slightly bumpy) and shape (geometric - squares and
right angles).
While I knew about the general history of typography and
letterforms1
, what I did not know about were specific times
in history, where there was a relationship between
technological change and design choices. One example was
the use of sans-serif type with ‘flat’ design for computer and
mobile phone interfaces2
. Another is the onset of computers
and phototypesetting, and its effect on print design3
.
I have also learned that not only is there a correlation
between type and layout design and technological change,
print still exists as long as we read newspapers, flyers signs
and packages.
1
Jones, S (2013): ‘The History of Typography in Five Minutes’, in Web
Designer Depot, http://www.webdesignerdepot.com/2013/10/the-
history-of-typography-in-5-minutes;
2
Open Colleges Australia (2014): Research – History, theory and practice
in CUV50311, Diploma of Graphic Design, Study Period 5: Establish,
negotiate and produce solutions Module 2 Typography basics,
https://learning.opencolleges.edu.au/fe/GraphicDesign/studyperiod5/m
odule2-topic1.php;
3
Gopinath, C Y (2016): Design or Get Undesigned, in Smashing Magazine,
http://www.smashingmagazne.com/2016/04/design-or-get-undesigned;

8. 8

9. 9

10. 10
References
Gopinath, C Y (2016): Design or Get Undesigned, in Smashing Magazine, http://www.smashingmagazne.com/2016/04/design-
or-get-undesigned;
Jones, S (2013): ‘The History of Typography in Five Minutes’, in Web Designer Depot,
http://www.webdesignerdepot.com/2013/10/the-history-of-typography-in-5-minutes;
Open Colleges Australia (2014): Research – History, theory and practice in CUV50311, Diploma of Graphic Design, Study
Period 5: Establish, negotiate and produce solutions Module 2 Typography basics,
https://learning.opencolleges.edu.au/fe/GraphicDesign/studyperiod5/module2-topic1.php;