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Parks and Recreation Needs Assessment

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Parks and Recreation Needs Assessment

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Parks and Recreation Needs Assessment

  1. 1. The City of College Station Parks and Recreation Needs Assessment Study December 13, 2018 1
  2. 2. Page Survey Objectives and Methodology 3 How did you find out about the City of College Station online survey? 5 In which sector of College Station do you reside? 6 Frequency of Use - College Station Facilities 7 Maintenance Rating – Parks/Facilities 9 Participation in College Station Recreation/Leisure Programs 11 Interest in College Station Recreation/Leisure Programs 12 Programs of Interest 13 Park Facility Needs 14 Recreation Facility Preferred at Thomas Park 16 Funding Priorities 17 Support for Funding Sources for Parks/Facilities 18 Preferred Method of Communication 19 Comments 20 Demographics 23 Conclusions 27 Contact Information: National Service Research 32 Table of Contents 2
  3. 3. Survey Objectives and Methodology 3 • National Service Research (NSR) completed a comprehensive needs assessment study for the City of College Station Parks and Recreation Department. The purpose of the needs assessment study was to provide guidance regarding park, recreation and open space citizen needs and priorities. NSR worked closely with City of College Station staff throughout the research process. • In order to complete this study effort, National Service Research worked with the City of College Station staff on developing the survey instrument. The final survey instrument was available online through the City’s website and various social media sites. A Facebook ad was also placed during the data collection phase. Additionally the survey was mailed to 8,000 randomly selected households throughout College Station. Those who received the mailed survey had the option of completing the mailed survey or the online survey. • The online survey was posted October 17, 2018 and closed November 23, 2018. • A total of 271 mailed survey responses and 873 online responses were received for a total of 1,144. The margin of error of this sample size at a 95% confidence level is plus or minus 3.3%.
  4. 4. 4 Survey Objectives and Methodology • The research objectives were to identify: Maintenance Rating of Parks and Recreation Facilities Recreation Programs of Interest Park Facility Needs Frequency of Park and Recreation Use
  5. 5. 5 Q. How did you find out about the City of College Station Park and Recreation Online Survey N=873 Online Respondents Only 0% 20% 40% 60% Other Nextdoor Professor/class Friend/family City website College Station Little League Email Homeowner's Association Received mailed survey and completed it online Social media 5% 1% 2% 2% 6% 6% 8% 13% 18% 42% 42% of online respondents found out about the survey through social media, while 18% received a mailed survey and opted to complete it online. Percentages will total to more than 100% due to multiple responses allowed
  6. 6. 6 Q. In which sector of College Station do you reside? N=1,144 Area of Residence Survey Response Area 1 1.5% Area 2 13.2 Area 3 2.9 Area 4 3.6 Area 5 14.1 Area 6 11.3 Area 7 1.0 Area 8 5.2 Area 9 1.9 Area 10 17.2 Area 11 14.0 Area 12 3.3 Area 13 7.3 Area 15 2.5 Area 16 0.3 Area 19 0.9
  7. 7. 7 5% 8% 18% 24% 36% 12% 11% 20% 15% 28% 15% 15% 15% 9% 17% 25% 25% 14% 13% 12% 43% 41% 33% 39% 7% 0% 20% 40% 60% 80% 100% Lick Creek Nature Center Pools Playgrounds Athletic Fields Parks At Least Weekly At Least Monthly At Least Quarterly Twice a year or less Never Overall, 64% use parks, 39% use the athletic fields and 38% use playgrounds monthly or more. Frequency of Use – College Station Facilities Q. Within the past year, how often has someone in your household visited or used the facilities listed below in College Station? N=1,144
  8. 8. 8 7% 3% 3% 4% 5% 7% 4% 3% 6% 7% 10% 16% 10% 13% 12% 10% 14% 30% 82% 79% 77% 72% 69% 44% 0% 20% 40% 60% 80% 100% Lincoln Recreation Center Southwood Community Center Tennis Courts Dog Parks Splash Pad Pavilions At Least Weekly At Least Monthly At Least Quarterly Twice a year or less Never Frequency of Use – College Station Facilities - Continued Q. Within the past year, how often has someone in your household visited or used the facilities listed below in College Station? N=1,144 Overall, 11% use dog parks and 10% use the pavilions monthly or more.
  9. 9. 9 Maintenance Rating – Parks/Facilities Q. How would you rate the overall maintenance of the following parks/facilities in College Station? N=1,144 14% 17% 15% 20% 36% 49% 49% 58% 57% 51% 27% 20% 23% 20% 11% 10% 14% 4% 3% 2% 0% 20% 40% 60% 80% 100% Pools Athletic Fields Playgrounds Parks Lick Creek Nature Center Needs Much Improvement Needs Some Improvement Good Excellent  Overall, 9out of 10respondents rated the maintenance of Lick Creek Nature Center as excellent or good. 77% rated parks as excellent or good.  37% reported pools, 34% said athletic fields, 27% playgrounds and 23% said parks need some or much improvement . Percentages EXCLUDE don’t know/not familiar responses % who use these facilities monthly or more17%64%38%39%19%
  10. 10. 10 Maintenance Rating – Parks/Facilities - Continued Q. How would you rate the overall maintenance of the following parks/facilities in College Station? N=1,144 10% 13% 14% 19% 19% 15% 54% 48% 56% 58% 58% 63% 30% 29% 21% 20% 19% 20% 6% 10% 9% 3% 4% 2% 0% 20% 40% 60% 80% 100% Tennis Courts Dog Parks Splash Pad Lincoln Recreation Center Southwood Community Center Pavilions Needs Much Improvement Needs Some Improvement Good Excellent  Overall, 8out of 10respondents rated the maintenance of pavilions, Southwood Community Center and Lincoln Recreation Center as excellent or good.  39% reported dog parks, 36% said tennis courts, 30% splash pad, and 23% mentioned Lincoln Recreation Center and 23% said Southwood Community Center need some or much improvement . Percentages EXCLUDE don’t know/not familiar responses % who use these facilities monthly or more5% 7% 4% 5% 10%11%
  11. 11. Participation in College Station Recreation/Leisure Programs Q. Within the past year, what age groups in your household have participated in a City of College Station recreation or leisure program? N=1,144 Overall, 7out of 10respondents have participated in a City of College Station recreation or leisure program within the past year. 11 None Over 65 50 to 65 30 to 49 18 to 29 11 to 17 6 to 10 Under 5 years of age 31% 10% 9% 14% 12% 19% 30% 16% Percentages will total to more than 100% due to multiple responses allowed
  12. 12. 12 Interest in College Station Recreation/Leisure Programs Q. Which age groups in your household would be interested in participating in a City of College Station recreation or leisure program? N=1,144 None Over 65 50 to 65 30 to 49 18 to 29 11 to 17 6 to 10 Under 5 years of age 11% 14% 16% 25% 18% 24% 32% 22% Overall, 9out of 10respondents are interested in participating in a City of College Station recreation or leisure program . Percentages will total to more than 100% due to multiple responses allowed
  13. 13. 13 Programs of Interest Q. Which of these programs would you and your household members (of any age) be MOST INTERESTED in participating? N=1,144 Walking/hiking, festivals/events, aquatic programs and fitness classes/events were programs of most interest to the respondents. Programs of Interest % Walking/Hiking 53% Festivals/Events 43% Aquatic programs 32% Fitness classes/events 32% Baseball 30% Arts & Crafts 30% Biking 26% Fishing 26% Family programs 25% Health/wellness classes 25% Summer youth programs 24% Music/dance/drama 24% Soccer 23% Programs of Interest % Basketball 21% Nature/interpretive programs 20% Races (like 5K runs) 19% Senior programs 18% Flag football 17% Parent/child programs 17% Archery range 16% Youth camps 16% Preschool/toddler programs 15% Softball 12% Tennis 12% Disc golf 10% Indoor volleyball 10% Programs of Interest % Teen programs 9% After school youth programs 9% Sand volleyball 8% Kickball 7% Horseshoes 6% Ultimate Frisbee 5% Pickle ball 5% Spikeball 2% Lacrosse 2% Futsal 1% Other 6% None/not interested 4% Percentages will total to more than 100% due to multiple responses allowed
  14. 14. 14 Park Facility Needs Q. Which facilities listed below do you feel are MOST needed in College Station Parks? (Choose your TOP FIVE facilities in order of preference) N=1,144 The top three park facility needs are additional trails with connections in the City, additional nature trails, and additional open spaces. PARK FACILITIES RANKING (# of respondents ranking each facility 1-5) #1 #2 #3 #4 #5 TOTAL RANK Additional hike/bike trails with connections in the City 168 131 116 92 96 603 1 Additional nature trails/greenway corridors 80 169 124 96 74 543 2 Additional open spaces natural areas 36 78 118 89 68 389 3 Botanical gardens 30 51 72 106 104 363 4 Additional benches/seating in parks 55 58 58 78 87 336 5 New indoor aquatic center 59 66 57 64 55 301 6 New outdoor aquatic center 113 49 43 45 39 289 7 New indoor aquatic center in south College Station 65 64 63 42 43 277 8 Additional baseball fields 194 30 16 8 23 271 9 Additional playgrounds 28 44 56 76 66 270 10 Additional splash pad 42 62 49 51 61 265 11 Additional picnic shelters/pavilions 12 29 56 76 69 242 12 Additional dog park 52 30 26 30 38 176 13
  15. 15. 15 Park Facility Needs - Continued Q. Which facilities listed below do you feel are MOST needed in College Station Parks? (Choose your TOP FIVE facilities in order of preference) N=1,144 PARK FACILITIES RANKING (# of respondents ranking each facility 1-5) #1 #2 #3 #4 #5 TOTAL RANK Additional football/soccer/lacrosse fields 30 56 34 31 22 173 14 Additional recreation center 13 22 42 43 34 154 15 Additional senior center 31 20 29 21 32 133 16 Additional basketball courts 8 31 24 20 17 100 17 Additional softball fields 10 27 21 13 14 85 18 New indoor tennis center 15 13 19 11 17 75 19 New disc golf course 7 12 7 13 19 58 20 Additional tennis courts 3 13 9 16 16 57 21 New BMX track 4 5 15 14 10 48 22 New indoor pickle ball court 4 7 10 8 7 36 23 Additional skate park 4 4 5 9 11 33 24 Additional outdoor pickle ball courts 2 4 12 5 9 32 25
  16. 16. 16 Recreation Facility Preferred at Thomas Park Q. What type of recreational facility would you prefer as an addition to Thomas Park? N=1,032 Respondents answering  This was an open-ended question and all answers provided were coded.  The top facilities respondents would prefer at Thomas Park are a new pool, followed by a splash pad and dog park. 0% 20% 40% Not familiar/don't use No opinion Disc golf Botanic gardens Pickle ball court Picnic areas/pavilions Green space/nature areas Playground Skate park Indoor aquatic center Trails Athletic fields Dog park Splash pad New pool 4% 7% 1% 1% 1% 1% 1% 2% 2% 3% 5% 6% 14% 21% 36% Percentages will total to more than 100% due to multiple responses allowed
  17. 17. 17 Funding Priorities Q. To assist the City of College Station develop future funding priorities, rank how you feel the funding should be prioritized? N=1,144 More than one-third ranked “renovate existing parks and facilities” as a “4” or a top priority for funding . This funding priority had the highest mean score of 3.05. 28% 27% 22% 35% 15% 24% 29% 34%20% 19% 26% 20%30% 21% 15% 5% 7% 9% 8% 6% 0% 20% 40% 60% 80% 100% Build new facilities Maintain existing maintenance and service levels Enhance park maintenance Renovate existing parks and facilities No Opinion 1-Low Priority 2 3 4-Top Priority Mean Score3.052.622.622.45
  18. 18. 18 Support for Funding Sources for Parks and Facilities Q. How strongly do you support EACH option to fund new parks and facilities and/or additions to existing parks and facilities? N=1,144 60% of respondents support increased user fees and 54% support bonds to fund new parks and facilities and/or additions to existing parks and facilities. 6% 27% 26% 13% 27% 34% 18% 29% 17% 20% 7% 11% 43% 10% 12% 0% 20% 40% 60% 80% 100% Increased Property Taxes Bonds Increased User Fees Strong Support Mildly Support Neutral Midly Oppose Strongly Oppose
  19. 19. 19 Preferred Method of Communication Q. What is your PREFERRED method(s) for receiving information related to parks and recreation activities and programs in College Station? N=1,144 Respondents prefer to receive information related to parks and recreation activities and programs via email and social media the most. 0% 20% 40% 60% Other Word of mouth Poster/flyers Radio Newspaper Parks guide City website Utility bill insert Social media Email 2% 3% 5% 6% 9% 21% 21% 27% 40% 43% Percentages will total to more than 100% due to multiple responses allowed
  20. 20. 20 COMMENTS Q. Additional information or comments you would like to bring to the Parks and Recreation Department’s attention. N=436 Respondents answering A total of 436 respondents provided comments. Top Mentions – number of mentions:  Fields - 156  Baseball - 98  Thomas Park - 67  Trails/paths – 65  Dog parks/dogs – 65  Maintenance - 53  Restrooms – 34  Turf fields - 28  Splash pads – 26  Practice fields – 25  Thanks - 24
  21. 21. 21 Comments - Continued Q. Additional information or comments you would like to bring to the Parks and Recreation Department’s attention. N=436 respondents answering A few comments from respondents:  “More baseball fields including some artificial turf so we can practice more.”  “More baseball fields, better maintenance of Bachmann baseball fields, better flag football fields, better maintenance of flag football fields.”  “Maintain all facilities better.”  “More dog parks are needed.”  “Steeplechase Dog Park needs better maintenance and drains needs to be cleaned out as park floods after rains. I am a daily dog park user and we have a great group of people that utilize this facility and we even have a Facebook group called Steeplechase Dog Park.”  “Please don’t get rid of Thomas Park pool, increase hours so more will use it, open earlier on the weekends also.“  “Please rebuild Thomas Park pool.”  “Please fix Thomas Park pool. In addition to general public use, it is used for school programs, after school programs, and private organizations. Due to it's use schedule, there is limited times that it is open to use by general public located within the neighborhood/College Hills geographic area. Please expand it's hours of operation.”  “Please improve restroom facilities at the baseball parks and at Central Park. The ones at Veterans are so nice comparatively.”  “Please more restroom facilities, it's hard taking little children to a park without facilities. We are very excited for the library renovation a second library would be nice.”
  22. 22. 22 A few comments from respondents:  “The trails in Lick Creek Park are in terrible condition. The City is spending a lot of money on a new “fun for all” park when the biggest park that they have is 'inaccessible to most'.”  “There needs to be increased maintenance to the already existing parks and trails - so much trash. Maybe have a cleanup event . It would be awesome to have longer walking trails if possible, like three to four miles.”  “Splash pads please! The Lincoln Center splash pad is always dirty.”  “Lack of available fields to practice.”  “City needs to work with external groups more, such as CS Little league. It is ridiculous we can't get field time to practice and play baseball games. Need to work together better for the youth of our city.”  “Thank you for listening to residents.” Comments - Continued Q. Additional information or comments you would like to bring to the Parks and Recreation Department’s attention. N=436 respondents answering
  23. 23. Respondent Demographics 23
  24. 24. Respondent Demographics Own Rent 24 Respondent Age – Mean Age: 42.9 years of age 11% 18% 30% 13% 12% 16% Under 25 35 to 44 45 to 54 55 to 64 65+25 to 34 How long have you been a resident of College Station? Less than 2 years 2 to 5 years 11 to 20 years 32% 23% 16% 20% 9% 6 to 10 years Over 20 years City of College Station Employee? No 97% Yes 3%
  25. 25. Respondent Demographics Household Size 22% 24% 17% 28% 9%One Two Three Four Five+ 25 Own vs. Rent Own 74% Rent 26% What age groups of children are represented in your household? 45% 16% 21% 32% 25%0 to 5 years of age 6 to 10 years of age 11 to 13 years of age 14 to 18 years of age No children under 19 Percentages will total to more than 100% due to multiple responses allowed
  26. 26. 26 Respondent Demographics Do you attend Texas A&M or Blinn College? Neither 81% 17% 3% Percentages will total to more than 100% due to multiple responses allowed
  27. 27. Conclusions 27
  28. 28. Conclusions 28 MAINTENANCE  Overall 77% of respondents rated the maintenance of parks as excellent or good.  Consider addressing maintenance of these park facilities (below) where needed. Facility Needs Some Improvement Needs Much Improvement TOTAL Dog parks 29% 10% 39% Pools 27% 10% 37% Tennis courts 30% 6% 36% Athletic fields 20% 14% 34% Splash pads 21% 9% 30% PROGRAMS  9 out of 10 respondents are interested in participating in a City of College Station recreation program.  Top programs of interest:  Walking/Hiking - 53%  Festivals/events – 43%  Aquatic programs – 32%  Fitness classes/events – 32%
  29. 29. Conclusions 29 PARK NEEDS  The top ten park needs in rank order: Park Facility RANK Additional hike/bike trails with connections in the City 1 Additional nature trails/greenway corridors 2 Additional open spaces natural areas 3 Botanical gardens 4 Additional benches/seating in parks 5 New indoor aquatic center 6 New outdoor aquatic center 7 New indoor aquatic center in south College Station 8 Additional baseball fields 9 Additional playgrounds 10
  30. 30. 30 Conclusions FUNDING PRIORITIES  More than one-third (35%) ranked “renovate existing parks and facilities” as a “4” or a top priority for funding. This funding priority had the highest mean score of 3.05. FUNDING SOURCES  60% support increased user fees and 54% support bonds to fund new parks and facilities and/or additions to existing parks and facilities. Only 19% support increased property taxes. Funding Priority Mean Score (“4” is highest rank, “1” is lowest rank) Renovate existing parks and facilities 3.05 Enhance park maintenance 2.62 Maintain existing service levels 2.62 Build new facilities 2.45
  31. 31. 62 31 Conclusions – WHERE DO WE GO FROM HERE? • Community • EmployeesCommunicate • Budgeting • Resource Allocation/ Planning Use results to inform decision making
  32. 32. Contact: Andrea Thomas, Owner 2601 Ridgmar Plaza, Suite 2 Fort Worth, Texas 76116 817-312-3606 e-mail: andrea@nationalserviceresearch.com web site: www.nationalserviceresearch.com National Service Research (NSR), founded in 1989, is a full-service market research consulting firm and conducts market studies for the public and private sector. NSR conducts various types of consumer and business research including focus groups and surveys nationwide. NSR’s owner and founder, Andrea Thomas, over thirty- five years of professional market research experience. 63 32 National Service Research Background/Contact Information

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