1. Cogite Office Hours: A Conversation with
Tarek Lamouchi

2. Tarek Lamouchi, a project coordinator at the Tunisian Association for
Management and Social Solidarity (TAMSS), a communication skills professor,
and professional trainer, stopped by Cogite for a small office hour session. He
provided the following communication advice for entrepreneurs:

3. TOPICS
1- THE IMPORTANCE OF NETWORKING
2- HOW TO PREPARE FOR YOUR FIRST PITCH

4. 1- THE IMPORTANCE OF NETWORKING
• Create a good network who can connect you to people quickly and efficiently.
• Entrepreneurs need the courage to go and talk to people.
• Everything an entrepreneur needs can be found in a strong, wide network.

5. • Identify the who and the why of your presentation:
– Define the objective of your pitch: Are you informing, encouraging,
providing a call to action, or asking for financial or logistical support?
– Define who you are speaking to and create a pitch around your audience.
• It is critical to move beyond facts- entrepreneurs need to share their passion
and the personal stake in a project or business. Sharing your motivation will
make your pitch stronger and more memorable.
2- HOW TO PREPARE FOR YOUR
FIRST PITCH