Building Your Start-Up with WordPress

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Build a start-up is hard. Building it on a platform you may not understand is harder. Here are 5 things you need to know regarding building your start-up on WordPress.

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Building Your Start-Up with WordPress

  1. 1. BUILDING YOUR START-UP WITH WORDPRESS 4 Important things to consider before you build. @codyl // codyl.com // #wclax Friday, September 27, 13
  2. 2. WHO AM I? @codyl // codyl.com // #wclax Friday, September 27, 13
  3. 3. CODY LANDEFELD DIRECTOR @ codyL 10+ YEARS IN WEB DEV 7 YEARS IN WORDPRESS @codyl // codyl.com // #wclax Friday, September 27, 13
  4. 4. CODY LANDEFELD DIRECTOR @ codyL 10+ YEARS IN WEB DEV 7 YEARS IN WORDPRESS @codyl // codyl.com // #wclax Friday, September 27, 13
  5. 5. WHO BUILDS THEIR START-UP ON WORDPRESS? @codyl // codyl.com // #wclax Friday, September 27, 13
  6. 6. WHO BUILDS THEIR START-UP ON WORDPRESS? IDEA GUY Friday, September 27, 13
  7. 7. WHO BUILDS THEIR START-UP ON WORDPRESS? IDEA GUY TECHNOLOGY Friday, September 27, 13
  8. 8. WHO BUILDS THEIR START-UP ON WORDPRESS? NEWS/PUBLISHING IDEA GUY TECHNOLOGY Friday, September 27, 13
  9. 9. WHO BUILDS THEIR START-UP ON WORDPRESS? A CLIENT CASE STUDY @codyl // codyl.com // #wclax Friday, September 27, 13
  10. 10. WHO BUILDS THEIR START-UP ON WORDPRESS? IDEA GUY • Heard WordPress is free • Plugins are cheap or free • You can do anything with plugins • Development should be cheap Friday, September 27, 13
  11. 11. WHO BUILDS THEIR START-UP ON WORDPRESS? IDEA GUY What usually happens with “Idea guy?” Friday, September 27, 13
  12. 12. WHO BUILDS THEIR START-UP ON WORDPRESS? IDEA GUY • Smart enough to be dangerous • Chooses based on price alone • Ends up putting project “on hold” Friday, September 27, 13
  13. 13. WHO BUILDS THEIR START-UP ON WORDPRESS? IDEA GUY • Smart enough to be dangerous • Chooses based on price alone Friday, September 27, 13
  14. 14. WHAT CAN WE DO TO HELP “IDEA GUY?” @codyl // codyl.com // #wclax Friday, September 27, 13
  15. 15. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax Friday, September 27, 13
  16. 16. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax PLANNING Friday, September 27, 13
  17. 17. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax PLANNING • Hire a mentor or coach • Consult a web development company (no assumptions) • Bring marketing people into the fold Friday, September 27, 13
  18. 18. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax PLANNINGFUNDING Friday, September 27, 13
  19. 19. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax PLANNINGFUNDING • Time is more important than money • Invest right the first time • Find funding in unique areas (partners or no) Friday, September 27, 13
  20. 20. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax PLANNINGFUNDINGIS OPEN SOURCE RIGHT? Friday, September 27, 13
  21. 21. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax PLANNINGFUNDINGIS OPEN SOURCE RIGHT? • Ownership of the code / CMS / plugins • Maybe WordPress isn’t right • Steer your app towards WordPress Friday, September 27, 13
  22. 22. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax INVEST IN DESIGN Friday, September 27, 13
  23. 23. 4 IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax INVEST IN DESIGN • What’s the experience like? • Development alone won’t win an audience. • Details matter. “It's the little details that are vital. Little things make big things happen.” - John Wooden Friday, September 27, 13
  24. 24. IN CONCLUSION / RE-CAP @codyl // codyl.com // #wclax Friday, September 27, 13
  25. 25. OTHER IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax Friday, September 27, 13
  26. 26. OTHER IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax KEY POINTS Friday, September 27, 13
  27. 27. OTHER IMPORTANT THINGS TO CONSIDER BEFORE YOU BUILD @codyl // codyl.com // #wclax KEY POINTS • Plan, Execute, Repeat! • Fund Your Idea • Design Well! / Details matter Friday, September 27, 13
  28. 28. THANK YOU @codyl // codyl.com // #wclax Friday, September 27, 13

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