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Resources and lessons for using WordPress in your business

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Slides from WordCamp Asheville 2015

Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.

In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site.

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Resources and lessons for using WordPress in your business

  1. 1. Resources and Lessons for using WordPress in your business Steven Slack | @slacktronic | stevenslack.com
  2. 2. I build WordPress themes and plugins @slacktronic | stevenslack.com
  3. 3. I also fix problems (wp-debug) @slacktronic | stevenslack.com
  4. 4. Figure things out @slacktronic | stevenslack.com
  5. 5. What about you? @slacktronic | stevenslack.com
  6. 6. WordPress Themes @slacktronic | stevenslack.com
  7. 7. 1. Install a Free Theme 2. Buy a Premium Theme 3. Modify a theme with a Child Theme 4. Build a Custom Theme @slacktronic | stevenslack.com
  8. 8. Free or Premium Themes @slacktronic | stevenslack.com
  9. 9. Child Themes @slacktronic | stevenslack.com
  10. 10. Custom Themes @slacktronic | stevenslack.com
  11. 11. How do you know you’re getting a good WordPress theme? @slacktronic | stevenslack.com
  12. 12. Be wary of themes that promise everything! Many page builders, custom shortcodes, sliders, and custom content types are built into themes. If you switch themes you may lose that content.
  13. 13. Things to keep in mind ● Many agencies and designers use premium themes for their clients ● Make sure to ask about licenses and updates for these themes ● If you build a custom theme ask about updates and maintenance @slacktronic | stevenslack.com
  14. 14. Page Builder Plugins @slacktronic | stevenslack.com
  15. 15. Plugins @slacktronic | stevenslack.com
  16. 16. Finding the right plugin ● Read through the plugin documentation before assuming it does what you want ● Ratings can be deceiving ● When the plugin was last updated @slacktronic | stevenslack.com
  17. 17. Hosting Lets talk about @slacktronic | stevenslack.com
  18. 18. Site Support & Maintenance @slacktronic | stevenslack.com
  19. 19. Common Maintenance Tasks ● Security Monitoring ● Site Backups ● Theme and Plugin Updates ● Uptime Monitoring ● Small fixes and customer support @slacktronic | stevenslack.com
  20. 20. Tools for maintaining multiple sites @slacktronic | stevenslack.com
  21. 21. Learning WordPress @slacktronic | stevenslack.com
  22. 22. “Give a man some WordPress he’ll publish for a day. Teach a man to WordPress and he’ll publish forever.” @slacktronic | stevenslack.com
  23. 23. Keeping up with the WordPress Community @slacktronic | stevenslack.com
  24. 24. SEO @slacktronic | stevenslack.com
  25. 25. “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” - Google Webmaster Guidelines @slacktronic | stevenslack.com
  26. 26. “The inconvenient truth is that the best person to improve your ranking is you.” The Inconvenient Truth About SEO smashingmagazine.com/2012/12/seo-the-inconvenient-truth
  27. 27. http://wp.me/p2QZWo-61 Resources for running your site with WordPress @slacktronic | stevenslack.com THANKS !

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