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Resources and lessons for using WordPress in your business


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Slides from WordCamp Asheville 2015

Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.

In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site.

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Resources and lessons for using WordPress in your business

  1. 1. Resources and Lessons for using WordPress in your business Steven Slack | @slacktronic |
  2. 2. I build WordPress themes and plugins @slacktronic |
  3. 3. I also fix problems (wp-debug) @slacktronic |
  4. 4. Figure things out @slacktronic |
  5. 5. What about you? @slacktronic |
  6. 6. WordPress Themes @slacktronic |
  7. 7. 1. Install a Free Theme 2. Buy a Premium Theme 3. Modify a theme with a Child Theme 4. Build a Custom Theme @slacktronic |
  8. 8. Free or Premium Themes @slacktronic |
  9. 9. Child Themes @slacktronic |
  10. 10. Custom Themes @slacktronic |
  11. 11. How do you know you’re getting a good WordPress theme? @slacktronic |
  12. 12. Be wary of themes that promise everything! Many page builders, custom shortcodes, sliders, and custom content types are built into themes. If you switch themes you may lose that content.
  13. 13. Things to keep in mind ● Many agencies and designers use premium themes for their clients ● Make sure to ask about licenses and updates for these themes ● If you build a custom theme ask about updates and maintenance @slacktronic |
  14. 14. Page Builder Plugins @slacktronic |
  15. 15. Plugins @slacktronic |
  16. 16. Finding the right plugin ● Read through the plugin documentation before assuming it does what you want ● Ratings can be deceiving ● When the plugin was last updated @slacktronic |
  17. 17. Hosting Lets talk about @slacktronic |
  18. 18. Site Support & Maintenance @slacktronic |
  19. 19. Common Maintenance Tasks ● Security Monitoring ● Site Backups ● Theme and Plugin Updates ● Uptime Monitoring ● Small fixes and customer support @slacktronic |
  20. 20. Tools for maintaining multiple sites @slacktronic |
  21. 21. Learning WordPress @slacktronic |
  22. 22. “Give a man some WordPress he’ll publish for a day. Teach a man to WordPress and he’ll publish forever.” @slacktronic |
  23. 23. Keeping up with the WordPress Community @slacktronic |
  24. 24. SEO @slacktronic |
  25. 25. “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” - Google Webmaster Guidelines @slacktronic |
  26. 26. “The inconvenient truth is that the best person to improve your ranking is you.” The Inconvenient Truth About SEO
  27. 27. Resources for running your site with WordPress @slacktronic | THANKS !