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THE FUTURE OF UXFUTURE
CODY LANDEFELD
DIRECTOR @ Mode Effect
!
UX & WordPress
!
12+ YEARS IN DESIGN/WEB
8+ YEARS IN WORDPRESS
@codyl // codyl.com...
WHAT IS UX?UX
“User Experience” encompasses all aspects of the end-user’s
interaction with the company, service, or produc...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
Was our experience with services and products
better or worse pre-internet?
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
@codyl // codyl.com // #wcmia
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
UX OF THE PASTTHE PAST
Which product or service did you have the best “experience”
with before the internet?
PAST
YESTERDAY
PRESENT
TOMORROW
FUTU...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
UX OF THE PASTTHE PAST
Remember this drill?
@codyl // codyl.com // #...
Remember when cell phones were just phones?
UX OF THE PASTTHE PAST
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
@...
UX OF THE PASTTHE PAST
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
---
-----
--
-
@codyl // codyl.com // #wcmia
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-
UX OF THE PRESENTTHE PRESENT
@codyl // codyl.com // #wcmia
Transitioning to the web:
!
“The internet makes things easier
and difficult at the same time.”
UX OF THE PRESENTTHE PRESEN...
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-
Focus on usability:
!
Everything is about the user.
The customer experience on every device
needs to be optimal.
UX OF THE...
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
---
------
---
-@codyl // codyl.com // #wcmia
Everyone has a computer and uses the web.
The web needs to be easier to use.
But it requires strategy and thought to make ...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
------
---
--
-
“If the user can’t use it,
It dosen’t work.”
-SUSAN DRAY
@codyl // ...
The web is being used on multiple devices
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
TOMO...
Web usage continues to become more segmented
(via smartinsights.com)
UX OF THE PRESENTTHE PRESENT
PAST
YESTERDAY
PRESENT
T...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #wcmia
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
What does the future hold?
!
Tomorrow i...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
What role can the designer play in this...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
-
--
---
-----
-
UX OF THE FUTURETHE FUTURE
As designers, we need to design for the...
“A user should not be kept waiting unnecessarily is
an obvious and humane design principle. It is also
humane not to hurry...
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #wcmia
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
PAST
YESTERDAY
PRESENT
TOMORROW
FUTURE
!
-
--
---
-----
UX OF THE FUTURETHE FUTURE
What does this mean for the designer?
!...
“All our work is never over...”
-DAFT PUNK
Thanks.
!
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WordPress and the Future of UX

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Consider the user when creating websites and front-end design experiences. WordPress is a great tool and the future of ux might depend on it!

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WordPress and the Future of UX

  1. 1. THE FUTURE OF UXFUTURE
  2. 2. CODY LANDEFELD DIRECTOR @ Mode Effect ! UX & WordPress ! 12+ YEARS IN DESIGN/WEB 8+ YEARS IN WORDPRESS @codyl // codyl.com // #wcmia
  3. 3. WHAT IS UX?UX “User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products. “Usability” is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, etc. Also extremely important work in conjunction with “User Experience.” @codyl // codyl.com // #wcmia
  4. 4. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #wcmia
  5. 5. Was our experience with services and products better or worse pre-internet? PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #wcmia
  6. 6. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #wcmia
  7. 7. @codyl // codyl.com // #wcmia PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST
  8. 8. Which product or service did you have the best “experience” with before the internet? PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #wcmia
  9. 9. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #wcmia
  10. 10. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST @codyl // codyl.com // #wcmia
  11. 11. PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - UX OF THE PASTTHE PAST Remember this drill? @codyl // codyl.com // #wcmia
  12. 12. Remember when cell phones were just phones? UX OF THE PASTTHE PAST PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - @codyl // codyl.com // #wcmia
  13. 13. UX OF THE PASTTHE PAST PAST YESTERDAY PRESENT TOMORROW FUTURE --- ----- -- - @codyl // codyl.com // #wcmia
  14. 14. PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- - UX OF THE PRESENTTHE PRESENT @codyl // codyl.com // #wcmia
  15. 15. Transitioning to the web: ! “The internet makes things easier and difficult at the same time.” UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #wcmia
  16. 16. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -
  17. 17. Focus on usability: ! Everything is about the user. The customer experience on every device needs to be optimal. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #wcmia
  18. 18. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #wcmia
  19. 19. Everyone has a computer and uses the web. The web needs to be easier to use. But it requires strategy and thought to make it usable. UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #wcmia
  20. 20. PAST YESTERDAY PRESENT TOMORROW FUTURE ------ --- -- - “If the user can’t use it, It dosen’t work.” -SUSAN DRAY @codyl // codyl.com // #wcmia
  21. 21. The web is being used on multiple devices (via smartinsights.com) UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #wcmia
  22. 22. Web usage continues to become more segmented (via smartinsights.com) UX OF THE PRESENTTHE PRESENT PAST YESTERDAY PRESENT TOMORROW FUTURE - --- ------ --- -@codyl // codyl.com // #wcmia
  23. 23. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE @codyl // codyl.com // #wcmia
  24. 24. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE What does the future hold? ! Tomorrow insists on more segmentation & fragmentation. ! Computers // Phones // Tablets // Phablets // Etc. @codyl // codyl.com // #wcmia
  25. 25. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE What role can the designer play in this? @codyl // codyl.com // #wcmia
  26. 26. PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- - UX OF THE FUTURETHE FUTURE As designers, we need to design for the web humanely. @codyl // codyl.com // #wcmia
  27. 27. “A user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.” ! -JEFF RASKIN @codyl // codyl.com // #wcmia PAST YESTERDAY PRESENT TOMORROW FUTURE - -- --- ----- -
  28. 28. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE
  29. 29. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE @codyl // codyl.com // #wcmia
  30. 30. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE
  31. 31. PAST YESTERDAY PRESENT TOMORROW FUTURE ! - -- --- ----- UX OF THE FUTURETHE FUTURE What does this mean for the designer? ! @codyl // codyl.com // #wcmia
  32. 32. “All our work is never over...” -DAFT PUNK
  33. 33. Thanks. !

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