1. Push and Local Notifications 2. Mobile App Deep Linking 3. Localization and Internationalization 4. Spotlight Indexing 5. SiriKit 6. App Analytics 7. Social Media Integration

1. 7 Application
Engagement
Techniques

2. Table of
Contents
Page 2
Page 3
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Page 5
Page 6
Page 7
Page 8
Push & Local Notifications
Mobile App Deep Linking
Localization &
Internationalization
Spotlight Indexing
SiriKit
App Analytics
Social Media Integration

3. Push + Local
Notifications
One of the best ways to boost engagement
and increase user retention is to utilize push
notifications, and local notifications. These
notification types allow the app to reach
users (and perform small tasks) even when
the app is not actively in use.
Push notifications can:
-Display a short text message
-Play a notification sound
-Set a badge number on the app’s icon
-Provide actions the user can take without
opening the app
-Be silent, allowing the app to wake up in
the background and perform a task

4. Mobile App
Deep Linking
Another way to boost engagement is to
employ deep linking. Deep linking is the
practice of using a within-app linking
structure to direct mobile users to specific
pages within the app, rather than directing
the user to the app’s homepage.
This form of engagement is the mobile app
equivalent of a URL, allowing users and
developers to take advantage of a
deeper layer of shareability. Deep linking
makes it possible to hare a specific piece of
application content with a URL, just
as you would a web page.

5. Localization +
Internationalization
Engage with your users on a cultural
level by speaking to them in their own
language. Localization is the process of
translating your app into multiple
languages. Traditionally, the option
to choose a language is offered
upon launch, however an option in
the application settings can also be
dedicated to this feature.
But before you can localize your app,
you have to internationalize it. Put
simply, it’s the process of giving your
app the ability to adapt to different
languages, regions, and cultures. In
other words, design and develop the
application in a way that makes it easy
to localize the content.

6. Spotlight Indexing
Sometimes, increasing user engagement
is as simple as letting users search the
app. Search is such an innate part of
being a 21st century consumer, that it’s
only natural for a user to delight at the
prospect of integrating more content
into standard search.
Spotlight indexing gives developers the
ability to index application content in
spotlight search, allowing users to
search the app without ever opening
it. This is a subtle form of engagement,
as it allows the app to still capture the
user’s attention even after it is closed.

7. SiriKit
Sirikit gives your app the ability to converse
with your users.Leverage the Siri interface to
engage with users in a very natural way—via
conversation. For now, Siri will only be able
to engage with apps that fall into one of the
following categories.
-Messaging
-VoIP caling
-Payments
-Workouts
-Ride booking
-Photo searchw

8. App Analytics
In order to engage with your users, you’ve
got to know your users. When it comes to
user engagement, analytics is your secret
weapon. You’ll gain a wealth of knowledge
about your user base which can in turn be
used to tailor user engagement.
Imagine being able to see how many people
downloaded your app, how much money
you’re making off of each segment,
and what users think of your app, among
other things.

9. Social Media
Integration
As social media use continues to
dominate your users’ time year after
year, its importance as both a marketing
tool, and as a way of engaging with your
app’s user base cannot be overstated.
While social shareability is critical to
engagement, it ought not be intrusive,
and must not interfere with the user
experience. When done correctly,
however, social shareability can you
bring your business countless new users.

10. Codal is a UX design and development
agency with a focus on blending an Agile
process with the latest technologies. Based
in the heart of Chicago, we have a knack
for bringing out the best in every brand
that we work with. Our clientele has ranged
from small business to enterprise, but our
philosophy has always remained the same:
to empower brand visibility and deliver the
most elegant web and mobile solutions
possible.