Wilcard presentation at www.deeplink.nyc (12.10.14)

1. Cards + Deeplinking at Wildcard
Doug Petkanics
A better mobile internet
Founder, VP Engineering

2. 2

3. 3

4. 4

5. 5

6. 6

7. 7

8. 8

9. How Do We Avoid This?
9
Deep Linking Alone Isn’t Enough

10. Mobile
Cards

11. A new, faster way to get what you need from the mobile web
11FOR CONSUMERS

12. Cards solve the mobile web problem
12

13. In-line, interactive, and engaging
13

14. Cards + Deeplinking
14

15. 15
BrandsConsumers Developers
Wildcard’s mobile app is a
card browser. It’s a new,
faster way for users to get
what they want from the
mobile web. Browse native
cards instead of mobile
web pages.
Wildcard’s tools allow
businesses to easily
convert content, media
and features into cards.
Cards are a new paradigm
for mobile discovery,
removing the pain of mWeb
engagement rates.
Wildcard’s SDK enables
developers to render
native cards from across
the mobile internet inside
their iOS and Android
applications, eliminating
engagement-killing blue
links and in-app browsers.
Cards: The new paradigm for mobile discovery

16. 16
Publishers Merchants
Stand out in a sea of Tweets, Pins, text and blue
links. Allow your articles, galleries and videos to
shine in native format with rich media and
interactive exploration. Cards differentiate your
content and can drive users straight into your app.
Don’t settle for static copy, let your content live in
cards.
The mobile web converts at a fraction of what
desktop and native apps do. Cards convert on
mobile. They look and feel like an app, but can be
shared and discovered like webpages. Users can
explore your products right in the stream of their
favorite social or browsing app. Better yet, users
can purchase products, or be deeplinked into your
app or appropriate app store.
- Transact inline, or deeplink to your
checkout flow
- Rich, interactive product experience
- Avoid the high-friction of sending users
to the mobile web
- Most engaging way to display media on
mobile
- Drive app downloads and deeplink
straight into your app
- Interactive exploration of articles,
videos, and sign-ups

17. Create once, share everywhere
17
Card Unit
Card Machine
Brand / Merchant
& Publisher Tools
Wildcard App
(card browser)
SDK
APIs
Schematized JSON and action API’s mean your
content can be rendered natively in any app that
supports cards.
Cards are an open technology. You control
your content, and you control who has
access.

18. For Developers: Render cards natively inside your app
18FOR DEVELOPERS
Eliminate in-app browsers
and lost engagement from
long load times. Render
interactive cards from
across the web natively.

19. For Consumers: Wildcard Browser Demo
19FOR CONSUMERS

20. Enter your name
Enter a subtitle here
Our tools make it easy to transform your
content, media and features into cards
—the new paradigm for mobile
discovery.
Doug Petkanics
doug@trywildcard.com
@trywildcard