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Humanizing Social Media Strategy For Business - Where is the Love?

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Jay Massey
Jay Massey

Businesses need to keep the humanness in their social media strategy.

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HUMANIZING social media STRATEGY for business . . . where is the LOVE? Jay Massey Coco Design AAF Southeastern Leadership Conference
Who Am I? ,[object Object],[object Object],[object Object],[object Object]
The Love Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],♥
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Place For People
Establish a Game Plan
Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object]
Engagement Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement – Simple
Engagement ,[object Object],[object Object]
Engagement – Zappos Map
Engagement – Zappos Twitter
Engagement – Virgin American
Transparency ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Trust – Bad Example
Trust – Good Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Duration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letting Go ,[object Object],[object Object],[object Object],[object Object]
Letting Go - Legal
Measure Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mashable.com
Retail Integration ,[object Object],[object Object],[object Object]
BEST BUY: Social Media Job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ~ Comments SlideShare.com/CocoDesign LinkedIn.com/in/CocoDesign Facebook.com/CocoDesign Twitter.com/CocoDesign Jay @ CocoDesign.com

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Humanizing Social Media Strategy For Business - Where is the Love?