2. WHAT DOES COACH ALBA DO?
Text messages to change behavior
during crucial moments.
Common crucial moments:
Late-night snacking
Feeling stressed
Seeing someone else smoke
3. THE PROBLEM WE SOLVE
THE PROBLEM WE SOLVE
When users give into a Crucial Moment:
• They lose confidence in their abilities
• They give up on their goals
• Your investment in their health is at risk
You can’t change outcomes without
changing your behavior.
4. HOW IT WORKS
Coach Alba Mindfulness Formula
Anticipate crucial moments
Obtain commitment for action to
overcome the crucial moment
Hold the user accountable
*Works with any
mobile phone – not
just smartphones!
6. COMPELLING RESULTS IN FIRST 30 DAYS
• 1/3 of employees master a crucial moment
• 98% of text messages are read
• 95% response rate on key questions asked
• 40% more user confidence in ability to stick with their plans
• Unprecedented user engagement with average of 91 text
messages exchanged
7. CUSTOMIZED AND EASY REGISTRATION
Very easy online registration
Registration via text message for
employees without computer access
8. TELL COACH ALBA YOUR CRUCIAL MOMENT
Sample themes include:
Lose Weight
Stop Smoking
Manage Cholesterol
Manage Stress
Improve Productivity
Custom
10. PRICING OPTIONS
SITE LICENSE
PAY
PER
PARTICIPANT
$3 per household per year
$19.95 per registered user
*volume discounts start at 1000 users
11. IN SUMMARY
1.
2.
3.
4.
Text messages proven to change behavior
Broad reach to influence all employees
Highest engagement of any platform
Catered to fit your budget
